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Amazon Seller Training


Our Amazon seller training is designed to provide a practical, hands-on overview of the platform’s inner workings. We help you boost your online presence and scale your business effectively through expert guidance.

Whether you are a complete beginner looking to launch your first product or an experienced seller aiming to boost sales, our Amazon training course is tailored to your specific stage of growth.

Amazon Seller Training
  • Amazon Seller Training11:00 - 12:30

How we work

How our Amazon training course works

We believe that learning through hands-on experience is the only way to achieve mastery. That is why our online training is delivered through one-on-one mentoring, conducted remotely and directly in your own Amazon Seller Central account.

Twice-weekly sessions: We meet online twice a week for 1–2 hours to optimise your operations in real-time.

Practical assignments: After each meeting, you’ll receive actionable tasks to reinforce your learning and manage your Amazon business independently.

This is an investment in your entire organisation. For a single fixed price, you can involve key team members, ensuring the entire team is aligned with a coherent, high-performance strategy.

What does our Amazon training look like?

Training

Our Amazon training courses

Flexibility is at the heart of our approach. The depth, curriculum, and schedule of each training course are personalised to match your team’s current knowledge and business goals.

Our programme is fully modular. You don’t have to follow a generic A-to-Z path; you decide whether we focus on Amazon SEO, advanced PPC management, or a few hours of targeted Amazon Seller Central training to fill specific gaps.

  • Beginner Package

    "Start from scratch"

    from9 500 PLN

    net

    The training fee is calculated individually, based on the total number of hours and the specific modules selected.

    What will you learn?

    Module 1: Fundamentals and strategy

    • Account registration and successful verification in Seller Central
    • Core account setup and essential configurations
    • Navigating tax requirements and compliance (VAT-OSS)
    • Environmental compliance (EPR – e.g., LUCID in Germany)
    • Market analysis and identifying profitable product niches
    • Competitor benchmarking and tactical analysis
    • Introduction to analytical tools (e.g., Helium10, Jungle Scout)

    Module 2: Product preparation and Amazon SEO

    • High-intent keyword research and selection
    • Understanding the basics of the Amazon search algorithm
    • Crafting attention-grabbing titles designed for conversion
    • Writing persuasive bullet points and descriptions
    • Optimising backend keywords and "hidden" search terms
    • Preparing product imagery that meets Amazon’s strict requirements

    Module 3: Logistics and shipping

    • Understanding the differences between FBA and FBM
    • Setting up your first shipping plan to an FBA warehouse
    • Calculating and optimising logistics and fulfilment costs

    Module 4: Advertising and launching sales

    • Introduction to the Amazon PPC system
    • Structuring and launching your first profitable campaigns
    • Essential pricing and promotional tactics for a successful launch

    Module 5: Account management

    • Monitoring account health and key performance metrics
    • Fundamentals of customer service and review acquisition
    Duration:
    3 months
    Meetings:
    • 12 sessions (2 hours each) or 24 sessions (1 hour each)
    • Twice a week (flexible)
    Schedule a free consultation
  • Package for Advanced Sellers

    "Scaling on Amazon"

    from12 500 PLN

    net

    The training fee is calculated individually, based on the total number of hours and the specific modules selected.

    What will you learn?

    Module 1: Audit and scaling strategy

    • In-depth account audit to identify growth bottlenecks
    • Advanced competitor analysis and market positioning
    • Extracting actionable insights from Amazon business reports
    • Advanced pricing models and competing for the Buy Box
    • Strategic expansion into new European markets

    Module 2: Advanced SEO and brand building

    • High-level SEO optimisation
    • Designing A+ Content that significantly increases conversion rates
    • Building and managing a strategic Amazon Brand Store
    • Utilising video in product listings to drive engagement
    • Brand protection strategies through the Amazon Brand Registry

    Module 3: Scaling advertising campaigns (PPC)

    • Restructuring and optimising existing PPC campaigns
    • Advanced targeting: Manual, Product, and ASIN Targeting
    • Deep-dive analysis of Search Term Reports
    • Bidding strategies and budget management
    • Creating and managing advanced promotions (Coupons, Lightning Deals, etc.)
    • Introduction to display advertising and Amazon DSP (for larger accounts)

    Module 4: Advanced operations and analytics

    • Profitability analysis at the individual product level (ASIN)
    • Review management and brand reputation building
    • Navigating complex support cases and effective Amazon communication
    • Sales forecasting and advanced inventory management
    Duration:
    4 months
    Meetings:
    • 16 sessions (2 hours each) or 32 sessions (1 hour each)
    • Twice a week (flexible)
    Schedule a free consultation

Schedule

Sample Amazon training schedule

We personalise every training plan based on your specific requirements and your team’s current expertise. Below is a step-by-step, 6-week overview of how we typically structure the course.

Part 1: Platform fundamentals & launching your presence

  1. Week 1

    Meeting 1

    • In-depth overview of the Amazon platform
    • Comprehensive Amazon Seller Central account audit
    • Navigating Amazon’s core regulations and selling policies
    • Meeting compliance standards (e.g., VAT-OSS, VAT-DE, LUCID)

    Meeting 2

    • Listing creation and management
    • Targeted category selection and keyword research
    • Pricing fundamentals and competitive positioning
    • Amazon FBA essentials
  2. Week 2

    Meeting 3

    • Crafting persuasive product descriptions and bullet points
    • Sourcing and optimising galleries and visual assets
    • Designing high-impact A+ Content and a dedicated Amazon Brand Store

    Meeting 4

    • Amazon SEO fundamentals
    • Strategies to elevate listing visibility
    • Differentiating your brand from the competition

Part 2: Advanced sales and marketing techniques

  1. Week 3

    Meeting 5

    • Amazon PPC Training: Building high-performance campaigns
    • Launching Product, Keyword, Video, and Brand-specific ads
    • Managing and optimising your advertising spend

    Meeting 6

    • Analysis of PPC results and performance metrics
    • Data-driven strategy adjustments
    • Best practices for highlighting listings and boosting CTR
  2. Week 4

    Meeting 7

    • Building customer relationships on the platform
    • Managing customer service and processing returns efficiently
    • Proactive reputation management and accumulating seller feedback

    Meeting 8

    • In-depth competitor analysis
    • Utilising advanced analytics tools (e.g., Helium 10) for market monitoring
    • Implementing defensive and offensive sales strategies

Part 3: Optimisation and long-term strategy

  1. Week 5

    Meeting 9

    • Utilising Coupons, Lightning Deals, and 7-day deals
    • Strategic planning for global events (Prime Day, Black Friday, Cyber Monday)
    • Managing slow-moving stock and liquidation plans

    Meeting 10

    • Boosting overall sales performance
    • Increasing conversion rates
    • Implementing cross-selling and up-selling strategies
  2. Week 6

    Meeting 11

    • Advanced skill development and bespoke growth advice
    • Long-term sales forecasting and business planning
    • Sales analysis through available reports (Business Reports, Tax Document Library, Inventory Reports)

    Meeting 12

    • Summary of the training
    • Q&A session to address all remaining questions
    • Concluding the course and defining the next steps

Who it’s for

Who is this Amazon training for?

  • Manufacturers, distributors, and brand owners planning to launch and grow their presence on the Amazon marketplace.

  • SME owners aiming for international expansion. You will gain a deep understanding of Amazon’s inner workings – knowledge that is essential for executing high-level expansion strategies.

  • Established sellers looking to boost profitability, explore new promotional tactics, and unlock the full potential of their product range.

  • E-commerce specialists focused on career development. By mastering new technical skills, you will gain the expertise needed to optimise listings and manage advertising budgets with precision.

  • Marketing and Sales Directors who need the right frameworks to lead e-commerce teams, providing them with the insights to motivate staff and drive peak performance on the platform.

Who is this Amazon selling course for?

Benefits

What will you gain from our Amazon training?

  • Proven frameworks and resources – You won’t be left to figure it out alone. You will receive the exact templates, checklists, and workflows that we use daily to manage our clients’ accounts and drive results.

  • Two weeks of post-programme support – We know that the real work starts once the sessions end. For two weeks after the course, you have our full backing to ensure you feel confident applying your new skills in a live environment.

  • Professional certification – You will receive a personalised certificate that serves as tangible proof of your mastery and practical ability to drive sales on Amazon.

We don’t deal in “silver bullets” or quick fixes. We provide something far more valuable: expertise, practical tools, and operational autonomy. We guarantee that by the end of this programme, you will be fully equipped to manage your business in-house.

Our goal is to ensure your account is primed for growth, while the expertise required to scale your business remains permanently within your organisation. With this foundation and consistent execution, increased revenue is the natural outcome. We’ve helped dozens of companies achieve this, and we’re ready to do the same for you.

Training participants at the conference table at Raise Your Sales

Trainers

Meet your trainers

  • Michał Sablik

    Michał Sablik

    CGO & Founder

    My sales career began in 2009, managing hardware for major global brands like Dell, Lenovo, and Samsung. In 2016, I joined Green Cell, starting in customer service where I mastered end-to-end order processing before moving into international e-commerce development. For nearly four years, I managed the Green Cell brand across a diverse range of marketplaces, including Amazon, eBay, Kaufland, eMAG, Cdiscount, Darty, and Fnac.

  • Damian Ulko

    Damian Ulko

    Head of E-commerce

    I’m a marketplace enthusiast with years of experience in the e-commerce space. By tracking technological shifts and changing consumer habits, I ensure our strategies stay ahead of industry innovations. I enjoy using various platforms as a consumer just as much as I like deconstructing their functionality as a professional. I specialise in growth on Allegro and eMAG. I come from an IT background and, away from the desk, I’m into programming, football, travel, and economics.

  • Konrad Wadowski

    Konrad Wadowski

    E-commerce Sales Expert

    I spent nearly a decade with Adidas Poland, progressing from the shop floor to technology training and eventually becoming a Deputy Store Manager. Seeking a new challenge, I joined Mikesport, where I gained my first experience with Allegro, Amazon, and eBay. I then spent three years at Green Cell, consolidating my marketplace knowledge while spearheading launches on new platforms like eMAG, Cdiscount, Rakuten, and Fnac.

  • Magdalena Juraszek

    Magdalena Juraszek

    New Business Manager

    I’ve been an e-commerce and marketplace specialist since 2016, and I’ve always been fascinated by Amazon’s global potential. For me, the key to success lies in presentation – how a listing looks and how a brand is perceived. I go the extra mile to ensure every project aligns with current trends and customer expectations. I value building genuine connections and exchanging insights with clients. When I’m not at work, I love travelling to broaden my horizons and find fresh inspiration.

Case studies

See the success stories of our clients:

1 / 15
  • 400%growth in units sold
  • End-to-end launch of a broad catalogue from scratch on the German market
  • Effective SEO indexing and building organic rankings

Why us

Why choose Amazon training delivered by Raise Your Sales?

  1. Hands-on experts

    You’ll learn from the same experts who manage high-revenue accounts every single day. We don’t teach from textbooks; we share battle-tested strategies based on years of real-world results. Our focus is exclusively on what actually works in today’s marketplace.

  2. Focus on profit, not just turnover

    Anyone can inflate top-line revenue with “hacks”, but we concentrate on your bottom line. We teach you how to build a sustainable, profitable business using strategies designed to maximise your actual margins, not just your stats.

  3. Hassle-free compliance

    Marketplace regulations move fast. From VAT-OSS to LUCID (packaging requirements), we provide the essential compliance knowledge needed to protect your business. Avoid costly mistakes and the risk of account suspension before they happen.

  4. Immediate, actionable impact

    You won’t leave with just a folder of notes. You’ll walk away with a concrete action plan and the practical skills to optimise your account the very next day. Our goal is to see your performance elevate the moment our sessions end.

  5. Tailored to your niche

    Generic advice doesn’t scale businesses. Before we start, we dive deep into your industry, product range, and competition. This ensures your Amazon training is 100% focused on your specific market challenges and growth objectives.

  6. Reclaim your time

    Months of expensive trial and error or one poorly managed Amazon advertising campaign can cost far more than this entire programme. Investing in our expertise gives you a proven roadmap and total peace of mind, helping you avoid the costly mistakes that sink most sellers.

Testimonials

What our partners say

Working with Raise Your Sales is fantastic! Our account is looked after by Aneta – an expert with tremendous knowledge and commitment. Together, we’re successfully growing our sales on Amazon. Professionalism, great communication and attention to technical detail. Highly recommended!

Agata KopińskaMarketplace Specialist at 4FIZJO

A very reliable and professional company. Great communication and advice, and most importantly – our goals are 100% met exactly as planned. Our sales numbers are growing month by month. DEFINITELY RECOMMEND. Zofia, Wojciech – thank you!

Bartłomiej CholewaMarketing Director at Lakma

We wholeheartedly recommend working with Raise Your Sales! With the support of our account manager, we achieved our target sales growth on platforms such as Kaufland and Bol. The whole team brings extensive e-commerce experience and plenty of ideas for boosting sales. They are always ready to help, even with matters beyond their standard scope of services. Their professionalism, commitment and creativity make working with them not only effective but genuinely enjoyable.

Kamil ZemłaHead of Marketplace at Morele.net

HIGHLY RECOMMENDED!!! We’ve been working with Raise Your Sales for over two years now. We started with PPC advertising on a single market and, over the following months, gradually expanded our cooperation to further markets and services. RYS keeps expanding its service portfolio, so we have no need to look for solutions at other agencies. Most importantly, our conversion rate and brand awareness keep growing. We are very happy with the partnership. RYS’s management and the people working directly with us are 150% committed to running our projects, have the right experience and keep pace with the changing trends in e-commerce. On top of that, they’re always cheerful and easy to talk to, which makes our online meetings engaging rather than routine. In a word – highly recommended :)

Michał SiedleckiCEO at Mivos

We started working with Raise Your Sales at the end of 2022, launching our sales on Amazon from scratch. Thanks to the team’s expertise and a well-chosen strategy, we saw the first results within just a few weeks. The team works diligently and professionally, and we’re planning to scale our sales further. Highly recommended!

Zbigniew MartynowskiCEO at Igart

I recommend working with Raise Your Sales, especially with Marcin. Big pluses: strategy development, concrete actions, flexibility and full commitment. From the very start, they listened to us – what we wanted to achieve, what problems we were facing and where we wanted to go – and the plan is being delivered effectively. As the project manager, I feel trust, peace of mind and tremendous support. We’re truly playing on the same team, and it’s a whole new level of collaboration. A professional team that genuinely helps you achieve your goals. I sincerely recommend them!

Anna FuksaHead of Online Sales at Domino Polska

When launching our brand on the Polish market through Allegro, we needed a partner who knew the platform. Raise Your Sales competently managed our brand’s market entry and the initial sales set-up. They also made it easier for us to use Allegro Fulfillment, which significantly streamlined our logistics and freed up internal resources. Our subsequent sales results were in line with our original goals.

JPK TradingCosori

We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Allegro. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.

Sebastian DygaCEO at MillionMebli

A highly effective company with extensive experience and a really positive attitude. I recommend them.

Bernard BocianSales Director at Meester Group.

After a year of working together, I can share a few words of feedback. The company took us onto Amazon. Product registrations, listing creation, product descriptions – we were guided through everything step by step. The company’s extensive experience was clear to see, not least in its thorough knowledge of the formal and legal requirements for selling on Amazon. Selling there is definitely different – harder and less intuitive than on domestic platforms – and it would be hard to manage on our own. Special thanks and recognition go to our account manager, Aneta, who guided us through the process with great knowledge, courtesy and real professionalism.

Darek SionekCEO at PAM-FOLIE

Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it! 🙂

Arkadiusz WierzbińskiCEO at FamilyMeble

We wholeheartedly recommend RYS! Excellent management of our Amazon and eBay accounts. The team has deep, reliable knowledge and uses effective tools that have significantly helped grow our business. Most importantly, they are always ready to help, even with issues that go beyond their standard services. Their extensive industry experience is clear in every aspect of our partnership. We definitely recommend them!

Mateusz NajderCEO at Najder

We’ve been working with Raise Your Sales Sp. z o.o. for over two years. Difficult projects and new challenges were always taken on willingly and delivered – we were never left without help!! A high level of commitment and professionalism from the very beginning. I sincerely recommend them!!

Adam BielskiBoard Member at SuperProfile

Professionalism, reliability, deep expertise and, most importantly – the results of our cooperation speak for themselves. An experienced team and a pleasure to deal with! We recommend them with a clear conscience! :)

Julia JerzykCEO at Jumo Design

Professional service and advice. Our second year of working together on Amazon account management is going superbly.

Adam DudkiewiczCEO at RoadEU

Complete professionalism from day one, meaning you see results very quickly. Working with Zosia is a pure pleasure. I recommend them without hesitation! 🙂

Karolina HelemejkoCEO at Bio EKOS

Great communication and excellent collaboration right from the start. We saw results almost immediately. They have my highest recommendation!

Filip KurdzielCEO at Parkiety Kurdziel

A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.

Jakub DłużyńskiCEO at Zatechs

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FAQ

Frequently asked questions (FAQ)

Our training is a high-intensity workshop, not a passive lecture. From day one, we work directly within your Amazon Seller Central account, tackling real-world issues and implementing strategies tailored to your specific product range. Unlike free guides, you have direct, ongoing access to our experts for full support. This saves you both time and capital, as the insights you gain translate immediately into measurable commercial growth.

Free Consultation

Let's talk about growing your sales across marketplaces!