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Our Amazon seller training is designed to provide a practical, hands-on overview of the platform’s inner workings. We help you boost your online presence and scale your business effectively through expert guidance.
Whether you are a complete beginner looking to launch your first product or an experienced seller aiming to boost sales, our Amazon training course is tailored to your specific stage of growth.
How our Amazon training course works
We believe that learning through hands-on experience is the only way to achieve mastery. That is why our online training is delivered through one-on-one mentoring, conducted remotely and directly in your own Amazon Seller Central account.
Twice-weekly sessions: We meet online twice a week for 1–2 hours to optimise your operations in real-time.
Practical assignments: After each meeting, you’ll receive actionable tasks to reinforce your learning and manage your Amazon business independently.
This is an investment in your entire organisation. For a single fixed price, you can involve key team members, ensuring the entire team is aligned with a coherent, high-performance strategy.
Our learning modules
Flexibility is at the heart of our approach. The depth, curriculum, and schedule of each training course are personalised to match your team’s current knowledge and business goals.
Our programme is fully modular. You don’t have to follow a generic A-to-Z path; you decide whether we focus on Amazon SEO, advanced PPC management, or a few hours of targeted Amazon Seller Central training to fill specific gaps.
Beginner Package
"Start from scratch"
What will you learn?
Module 1: Fundamentals and strategy
- Account registration and successful verification in Seller Central
- Core account setup and essential configurations
- Navigating tax requirements and compliance (VAT-OSS)
- Environmental compliance (EPR – e.g., LUCID in Germany)
- Market analysis and identifying profitable product niches
- Competitor benchmarking and tactical analysis
- Introduction to analytical tools (e.g., Helium10, Jungle Scout)
Module 2: Product preparation and Amazon SEO
- High-intent keyword research and selection
- Understanding the basics of the Amazon search algorithm
- Crafting attention-grabbing titles designed for conversion
- Writing persuasive bullet points and descriptions
- Optimising backend keywords and "hidden" search terms
- Preparing product imagery that meets Amazon’s strict requirements
Module 3: Logistics and shipping
- Understanding the differences between FBA and FBM
- Setting up your first shipping plan to an FBA warehouse
- Calculating and optimising logistics and fulfilment costs
Module 4: Advertising and launching sales
- Introduction to the Amazon PPC system
- Structuring and launching your first profitable campaigns
- Essential pricing and promotional tactics for a successful launch
Module 5: Account management
- Monitoring account health and key performance metrics
- Fundamentals of customer service and review acquisition
Duration:
3 months
Meetings:
- 12 sessions (2 hours each) or 24 sessions (1 hour each)
- Twice a week (flexible)
Total Cost:
Bespoke pricing based on the scope and hours selected.
Advanced package
"Scaling on Amazon"
What will you learn?
Module 1: Audit and scaling strategy
- In-depth account audit to identify growth bottlenecks
- Advanced competitor analysis and market positioning
- Extracting actionable insights from Amazon business reports
- Advanced pricing models and competing for the Buy Box
- Strategic expansion into new European markets
Module 2: Advanced SEO and brand building
- High-level SEO optimisation
- Designing A+ Content that significantly increases conversion rates
- Building and managing a strategic Amazon Brand Store
- Utilising video in product listings to drive engagement
- Brand protection strategies through the Amazon Brand Registry
Module 3: Scaling advertising campaigns (PPC)
- Restructuring and optimising existing PPC campaigns
- Advanced targeting: Manual, Product, and ASIN Targeting
- Deep-dive analysis of Search Term Reports
- Bidding strategies and budget management
- Creating and managing advanced promotions (Coupons, Lightning Deals, etc.)
- Introduction to display advertising and Amazon DSP (for larger accounts)
Module 4: Advanced operations and analytics
- Profitability analysis at the individual product level (ASIN)
- Review management and brand reputation building
- Navigating complex support cases and effective Amazon communication
- Sales forecasting and advanced inventory management
Duration:
3 months
Meetings:
- 12 sessions (2 hours each) or 24 sessions (1 hour each)
- Twice a week (flexible)
Total Cost:
Bespoke pricing based on the scope and hours selected.
Sample Amazon training schedule
We personalise every training plan based on your specific requirements and your team’s current expertise. Below is a step-by-step, 6-week overview of how we typically structure the course.
Part 1: Platform fundamentals & launching your presence
Meeting 1
- In-depth overview of the Amazon platform
- Comprehensive Amazon Seller Central account audit
- Navigating Amazon’s core regulations and selling policies
- Meeting compliance standards (e.g., VAT-OSS, VAT-DE, LUCID)
Meeting 2
- Listing creation and management
- Targeted category selection and keyword research
- Pricing fundamentals and competitive positioning
- Amazon FBA essentials
Meeting 3
- Crafting persuasive product descriptions and bullet points
- Sourcing and optimising galleries and visual assets
- Designing high-impact A+ Content and a dedicated Amazon Brand Store
Meeting 4
- Amazon SEO fundamentals
- Strategies to elevate listing visibility
- Differentiating your brand from the competition
Part 2: Advanced sales and marketing techniques
Meeting 5
- Amazon PPC Training: Building high-performance campaigns
- Launching Product, Keyword, Video, and Brand-specific ads
- Managing and optimising your advertising spend
Meeting 6
- Analysis of PPC results and performance metrics
- Data-driven strategy adjustments
- Best practices for highlighting listings and boosting CTR
Meeting 7
- Building customer relationships on the platform
- Managing customer service and processing returns efficiently
- Proactive reputation management and accumulating seller feedback
Meeting 8
- In-depth competitor analysis
- Utilising advanced analytics tools (e.g., Helium 10) for market monitoring
- Implementing defensive and offensive sales strategies
Part 3: Optimisation and long-term strategy
Meeting 9
- Utilising Coupons, Lightning Deals, and 7-day deals
- Strategic planning for global events (Prime Day, Black Friday, Cyber Monday)
- Managing slow-moving stock and liquidation plans
Meeting 10
- Boosting overall sales performance
- Increasing conversion rates
- Implementing cross-selling and up-selling strategies
Meeting 11
- Advanced skill development and bespoke growth advice
- Long-term sales forecasting and business planning
- Sales analysis through available reports (Business Reports, Tax Document Library, Inventory Reports)
Meeting 12
- Summary of the training
- Q&A session to address all remaining questions
- Concluding the course and defining the next steps
Who is this training for?
- Manufacturers, distributors, and brand owners planning to launch and grow their presence on the Amazon marketplace.
- SME owners aiming for international expansion. You will gain a deep understanding of Amazon’s inner workings – knowledge that is essential for executing high-level expansion strategies.
- Established sellers looking to boost profitability, explore new promotional tactics, and unlock the full potential of their product range.
- E-commerce specialists focused on career development. By mastering new technical skills, you will gain the expertise needed to optimise listings and manage advertising budgets with precision.
- Marketing and Sales Directors who need the right frameworks to lead e-commerce teams, providing them with the insights to motivate staff and drive peak performance on the platform.
Key outcomes & benefits
- Proven frameworks and resources – You won’t be left to figure it out alone. You will receive the exact templates, checklists, and workflows that we use daily to manage our clients’ accounts and drive results.
- Two weeks of post-programme support – We know that the real work starts once the sessions end. For two weeks after the course, you have our full backing to ensure you feel confident applying your new skills in a live environment.
- Professional certification – You will receive a personalised certificate that serves as tangible proof of your mastery and practical ability to drive sales on Amazon.
We don’t deal in “silver bullets” or quick fixes. We provide something far more valuable: expertise, practical tools, and operational autonomy. We guarantee that by the end of this programme, you will be fully equipped to manage your business in-house.
Our goal is to ensure your account is primed for growth, while the expertise required to scale your business remains permanently within your organisation. With this foundation and consistent execution, increased revenue is the natural outcome. We’ve helped dozens of companies achieve this, and we’re ready to do the same for you.
Meet your trainers
Michał Sablik
CGO & Founder
My sales career began in 2009, managing hardware for major global brands like Dell, Lenovo, and Samsung. In 2016, I joined Green Cell, starting in customer service where I mastered end-to-end order processing before moving into international e-commerce development. For nearly four years, I managed the Green Cell brand across a diverse range of marketplaces, including Amazon, eBay, Kaufland, eMAG, Cdiscount, Darty, and Fnac.
Konrad Wadowski
E-commerce Sales Expert
I spent nearly a decade with Adidas Poland, progressing from the shop floor to technology training and eventually becoming a Deputy Store Manager. Seeking a new challenge, I joined Mikesport, where I gained my first experience with Allegro, Amazon, and eBay. I then spent three years at Green Cell, consolidating my marketplace knowledge while spearheading launches on new platforms like eMAG, Cdiscount, Rakuten, and Fnac.
Damian Ulko
Head of E-commerce
I’m a marketplace enthusiast with years of experience in the e-commerce space. By tracking technological shifts and changing consumer habits, I ensure our strategies stay ahead of industry innovations. I enjoy using various platforms as a consumer just as much as I like deconstructing their functionality as a professional. I specialise in growth on Allegro and eMAG. I come from an IT background and, away from the desk, I’m into programming, football, travel, and economics.
Magdalena Juraszek
New Business Manager
I’ve been an e-commerce and marketplace specialist since 2016, and I’ve always been fascinated by Amazon’s global potential. For me, the key to success lies in presentation – how a listing looks and how a brand is perceived. I go the extra mile to ensure every project aligns with current trends and customer expectations. I value building genuine connections and exchanging insights with clients. When I’m not at work, I love travelling to broaden my horizons and find fresh inspiration.
Our client success stories
Why train with us?
Hands-on experts
You’ll learn from the same experts who manage high-revenue accounts every single day. We don’t teach from textbooks; we share battle-tested strategies based on years of real-world results. Our focus is exclusively on what actually works in today’s marketplace.
Focus on profit, not just turnover
Anyone can inflate top-line revenue with “hacks”, but we concentrate on your bottom line. We teach you how to build a sustainable, profitable business using strategies designed to maximise your actual margins, not just your stats.
Hassle-free compliance
Marketplace regulations move fast. From VAT-OSS to LUCID (packaging requirements), we provide the essential compliance knowledge needed to protect your business. Avoid costly mistakes and the risk of account suspension before they happen.
Immediate, actionable impact
You won’t leave with just a folder of notes. You’ll walk away with a concrete action plan and the practical skills to optimise your account the very next day. Our goal is to see your performance elevate the moment our sessions end.
Tailored to your niche
Generic advice doesn’t scale businesses. Before we start, we dive deep into your industry, product range, and competition. This ensures your Amazon training is 100% focused on your specific market challenges and growth objectives.
Reclaim your time
Months of expensive trial and error or one poorly managed Amazon advertising campaign can cost far more than this entire programme. Investing in our expertise gives you a proven roadmap and total peace of mind, helping you avoid the costly mistakes that sink most sellers.
What our partners say
A highly effective company with extensive experience and a really positive attitude. I recommend them.
Bernard Bocian
Sales Director at Meester Group.
We wholeheartedly recommend RYS! Excellent management of our Amazon and eBay accounts. The team has deep, reliable knowledge and uses effective tools that have significantly helped grow our business. Most importantly, they are always ready to help, even with issues that go beyond their standard services. Their extensive industry experience is clear in every aspect of our partnership. We definitely recommend them!
Mateusz Najder
CEO at Najder
Complete professionalism from day one, meaning you see results very quickly. Working with Zosia is a pure pleasure. I recommend them without hesitation! 🙂
Karolina Helemejko
CEO at Bio EKOS
Great communication and excellent collaboration right from the start. We saw results almost immediately. They have my highest recommendation!
Filip Kurdziel
CEO at Parkiety Kurdziel
A very reliable and professional company. Great communication and advice, and most importantly – our goals are 100% met exactly as planned. Our sales numbers are growing month by month. DEFINITELY RECOMMEND. Zofia, Wojciech – thank you!
Bartłomiej Cholewa
Marketing Director at Lakma
Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it! 🙂
Arkadiusz Wierzbiński
CEO at FamilyMeble
A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.
Jakub Dłużyński
CEO at Zatechs
We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Allegro. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.
Sebastian Dyga
CEO at MillionMebli
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Frequently asked questions (FAQ)
Our training is a high-intensity workshop, not a passive lecture. From day one, we work directly within your Amazon Seller Central account, tackling real-world issues and implementing strategies tailored to your specific product range. Unlike free guides, you have direct, ongoing access to our experts for full support. This saves you both time and capital, as the insights you gain translate immediately into measurable commercial growth.
The process is streamlined and results-oriented:
Free consultation and goal setting: We begin with a deep dive into your business, products, and objectives to build a bespoke training schedule.
Practical online workshops: During our one-on-one sessions, we skip the theory and log straight into your account to handle listing optimisation, ad configurations, and competitor benchmarking.
Actionable assignments: After each session, you will receive specific tasks to complete. This is crucial for gaining hands-on experience and reinforcing your new skills in a live environment.
Continuous support: Throughout the programme, you have a direct line to us via email and phone. You are never left to solve a problem in isolation.
- Live Sessions: We usually meet twice a week for 1–2 hours. These are conducted remotely and scheduled flexibly around your calendar.
- Hands-on practice: Applying your new skills to your live account between sessions is the fastest way to get up to speed and see an immediate impact.
- Total duration: Most clients reach full operational independence within two to three months.
Summary: Plan for approximately 2–4 hours of live sessions and 4–8 hours of practical implementation per week. The more you engage with the tasks, the faster you will see an impact on your performance metrics.
All sessions are led exclusively by senior practitioners from our team – the same experts who manage high-revenue accounts for our clients every day. These are specialists who know the platform’s inner workings because they navigate them in real-time. Each trainer has years of experience in scaling international brands and a proven track record of success, as seen in our case studies.
Absolutely. It is common for sellers to hit a plateau. In these cases, we start with a comprehensive account audit to identify the bottlenecks holding you back – whether it’s listing quality or inefficient pricing models. We don’t just give advice; we build an action plan and implement the changes with you. Our goal is to equip your team with the expertise to troubleshoot and scale your business independently in the future.
An established team is the ideal foundation for our workshops. Often, a single high-level strategy or technical pro tip shared during a session can yield a massive return on investment. Furthermore, having multiple team members participate ensures everyone “speaks the same language” and follows a unified, high-performance roadmap. This ensures that critical expertise stays permanently within your organisation.
We don’t deal in “silver bullets” or magic formulas. We provide something far more valuable: expertise, tools, and operational autonomy. We guarantee that upon completion, you will be 100% prepared to manage your Amazon business in-house. You will be able to:
- Professionalise your account management.
- Create high-converting product listings.
- Run profitable Amazon PPC campaigns.
- Avoid the compliance errors that lead to account suspensions.
Let's talk about growing your sales across marketplaces!
Other Amazon services:
Amazon
Unlock the potential of the world’s largest e-commerce platform. We will help you successfully enter new markets and build a strong advantage over your competitors.
Do you need help with other marketplaces?
Allegro
Scale your business across Central Europe. We will help you effectively reach customers in Poland, the Czech Republic, and Slovakia. Build your brand awareness on one of the largest and fastest-growing marketplaces in Europe.
eMAG
Expand your business to Romania, Bulgaria, and Hungary. We will guide you through the whole integration process and take care of your ongoing business development.
eBay
Reach millions of active buyers worldwide. eBay is your gateway to the massive markets of the UK and the US. We will set up your account and optimise it daily to build a strong international presence.
Kaufland
Take advantage of this rapidly growing platform in Germany and across Europe. We will establish your new distribution channel smoothly and securely.
Other marketplaces
We will introduce your brand to platforms specialising in your industry and to local leaders – where your customers actually are.
- Cdiscount
- ManoMano
- OTTO
- See our solutions
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