Get a free consultation

Full-service Kaufland Account Management


As an official Kaufland Global Marketplace partner agency, we help brands scale their reach and reduce dependence on any single sales channel. We take full ownership of the process – handling everything from technical onboarding and account setup to expert listing management and high-performance Sponsored Product Ads. As one of Europe’s most dynamic and rapidly expanding platforms, Kaufland provides a gateway to millions of customers via a single integrated dashboard. We are here to help you unlock that growth.

It all begins with a straightforward conversation about your business goals. We evaluate your product catalogue to determine if it has what it takes to truly thrive on the Kaufland marketplace.

Seller dashboard: Kaufland (Seller Portal)

How we work

Our Kaufland management workflow

Our approach is built on a proven process tailored specifically to the Kaufland marketplace. This ensures your expansion is well-organised, seamless, and fully compliant with the requirements of every target market.

  1. Kick-off – strategy development and roadmap

    Once we have access to your seller account, we collaborate with you on the most crucial step: developing a bespoke sales strategy. We evaluate your product portfolio against the specifics of each country, select the most lucrative target markets, and build an action plan to help you avoid common launch pitfalls.

  2. Account setup and compliance (week 1)

    During the first week, our team configures your account and clears the formal hurdles that often block new sellers. We verify and set up all key technicalities, including:

    • Tax compliance: Verifying VAT-OSS settings and local VAT numbers.
    • Environmental regulations: Ensuring compliance with waste directives (e.g., LUCID in Germany).
    • Platform compliance: Verifying your company details to meet Kaufland’s strict policies.
  3. Comprehensive catalogue rollout (months 1-2)

    With the technical foundations in place, we move on to deploying and optimising your product catalogue. During this phase, we:

    • Audit your inventory: Ensuring all key parameters and attributes are fully populated.
    • Optimise for search visibility: Crafting titles and descriptions packed with relevant, market-specific keywords.
    • Troubleshoot technical errors: Resolving common bottlenecks, such as invalid EAN codes or file validation issues that prevent products from going live.
  4. Growth and optimisation (ongoing)

    A successful rollout is just the beginning. Post-launch, we shift our focus to scaling your sales and maximising profitability:

    • Paid advertising: We launch and fine-tune Sponsored Product Ads to ensure your products dominate the top search results.
    • Winning the Buy Box: We monitor competitor pricing and adjust your offers dynamically to help you secure the Buy Box.
    • Account health monitoring: We track critical metrics – such as response times, cancellation rates, and Valid Tracking Rate (VTR) – to protect your account from suspensions and penalties.
  5. Reporting and planning (monthly cycle)

    Working with us means complete transparency. Every month, we host a strategy call where we:

    • Review your sales performance, broken down by individual storefronts.
    • Analyse the efficiency of your advertising campaigns and operational costs.
    • Set clear, actionable goals for the month ahead.

Case study

Proven success on Kaufland: see how we drive growth

1 / 7

Upholstered furniture manufacturer

  • +6,409%sales growth Mar 2025 vs Jan 2025
  • €266,517sales on Kaufland.de Jan–Apr 2025
  • 8.57Kaufland Ads ROAS Jan–Apr 2025

Who it’s for

Which companies benefit most from our Kaufland management services?

  • Manufacturers

    Focus on product excellence – we’ll handle the algorithms. You’ve mastered the art of production, but managing a global storefront is a full-time job in itself. If you lack the internal resources to navigate the technical side of sales, we act as your dedicated commercial arm – allowing you to oversee the production line while we manage your marketplace operations.

  • Importers / Private Label Brands

    Scale your brand with confidence. Building a dominant position as an importer is a high-stakes game. You need a partner who understands the marketplace minefield and can help you establish a profitable presence while avoiding the expensive pitfalls that often catch unguided brands off guard.

  • Distributors

    Escape the race to the bottom. If you are tired of destructive price wars and razor-thin margins, it’s time to shift gears. We help you diversify your sales channels and reclaim profitability by focusing on strategic reach and value, rather than just competing on the lowest price point.

Scope & pricing

Our Kaufland solutions

Business subscription

from2 000 PLN

Development of a tailored sales strategy.

Listing creation and optimisation – refining titles, descriptions, product attributes, and visual assets to rank high in Allegro’s search algorithm.

Schedule a free consultation

WHAT'S INCLUDED

  • Account launch and configuration

    • Registration and full technical setup of your Kaufland seller account.
    • Setting up shipping templates and delivery times.
  • Strategy, analysis and pricing

    • Ongoing competitor analysis and price monitoring.
    • Assistance in establishing a pricing strategy.
    • Creating sales forecasts.
    • Monthly reporting of sales performance and actions taken on the Kaufland account.
  • Listings and products

    • Rolling out your product catalogue to selected markets or optimising existing listings – titles, descriptions, and product galleries.
    • Resolving technical issues with listings (EAN errors, file validation).
  • Marketing and advertising

    • Creation and management of Sponsored Product Ads campaigns.
  • Account health and regulatory compliance

    • VAT-OSS registration and local VAT numbers (e.g., VAT-DE in Germany).
    • Comprehensive EPR support in Europe: from registration and setup to creating and submitting periodic reports, e.g., LUCID (Germany).
    • Ongoing monitoring of Account Health metrics.
  • Customer service and after-sales support (available at extra cost)

    • Designing and implementing Rich Content descriptions.
    • Responding to buyer messages in required languages.
    • Processing warranty claims and returns.
    • Monitoring customer reviews and responding to feedback.

Challenges

Challenges related to Kaufland growth

Margins on Kaufland

Kaufland training – we equip your team with the practical skills to independently manage day-to-day sales operations without costly errors.

Scaling sales on Kaufland

Account & listing audit – we perform a deep dive into your current performance to pinpoint technical errors and identify exactly where your revenue potential is being untapped.

Strategic consultations – we provide expert guidance for critical business decisions, advising on how to respond to market shifts and implement scalable, profit-driven strategies.

Why us

Why trust our Kaufland specialists?

  1. A whole team, not one employee

    Effective Kaufland account management requires a broad set of skills: from technical know-how and EPR regulations to marketing. Instead of searching for a “jack of all trades”, for less than the cost of a full-time hire, you gain the support of an onboarding specialist, an ads expert, and an account manager who will plan your expansion strategy.

  2. A dedicated specialist, not a call centre

    You work with a dedicated project lead who knows your account, products, and industry inside out. In the event of listing blocks or integration errors, you call your account manager directly, who takes immediate action rather than directing you to generic policy pages.

  3. Profit, not just revenue

    Anyone can generate high sales volume; the real challenge is making it profitable. We focus on cost optimisation and ad efficiency to ensure your sales bring actual returns. We build a profitable business for years to come – and we have the track record to prove it.

  4. We diversify your sales

    We help you build an additional, reliable revenue stream alongside platforms like Amazon or eBay. Kaufland is the perfect place for diversification – lower competition and the platform’s dynamic growth offer a prime opportunity to stabilise your income.

  5. Avoid legal and tax traps

    Expanding into new markets means navigating a labyrinth of regulations. We take the wheel and manage key areas like VAT-OSS, waste directives (LUCID, UIN), and electronics distribution (WEEE). You focus on selling; we keep your account safe and compliant.

  6. You get your time back

    Don’t waste resources learning by trial and error or building an in-house team from scratch. By handing your Kaufland account over to us, you lift the operational burden off your shoulders. We manage sales, red tape, and metrics, giving you back the time to scale your business and perfect your core offering.

Testimonials

What do clients think about our full-service Kaufland agency?

Working with Raise Your Sales is fantastic! Our account is looked after by Aneta – an expert with tremendous knowledge and commitment. Together, we’re successfully growing our sales on Amazon. Professionalism, great communication and attention to technical detail. Highly recommended!

Agata KopińskaMarketplace Specialist at 4FIZJO

A very reliable and professional company. Great communication and advice, and most importantly – our goals are 100% met exactly as planned. Our sales numbers are growing month by month. DEFINITELY RECOMMEND. Zofia, Wojciech – thank you!

Bartłomiej CholewaMarketing Director at Lakma

We wholeheartedly recommend working with Raise Your Sales! With the support of our account manager, we achieved our target sales growth on platforms such as Kaufland and Bol. The whole team brings extensive e-commerce experience and plenty of ideas for boosting sales. They are always ready to help, even with matters beyond their standard scope of services. Their professionalism, commitment and creativity make working with them not only effective but genuinely enjoyable.

Kamil ZemłaHead of Marketplace at Morele.net

HIGHLY RECOMMENDED!!! We’ve been working with Raise Your Sales for over two years now. We started with PPC advertising on a single market and, over the following months, gradually expanded our cooperation to further markets and services. RYS keeps expanding its service portfolio, so we have no need to look for solutions at other agencies. Most importantly, our conversion rate and brand awareness keep growing. We are very happy with the partnership. RYS’s management and the people working directly with us are 150% committed to running our projects, have the right experience and keep pace with the changing trends in e-commerce. On top of that, they’re always cheerful and easy to talk to, which makes our online meetings engaging rather than routine. In a word – highly recommended :)

Michał SiedleckiCEO at Mivos

We started working with Raise Your Sales at the end of 2022, launching our sales on Amazon from scratch. Thanks to the team’s expertise and a well-chosen strategy, we saw the first results within just a few weeks. The team works diligently and professionally, and we’re planning to scale our sales further. Highly recommended!

Zbigniew MartynowskiCEO at Igart

I recommend working with Raise Your Sales, especially with Marcin. Big pluses: strategy development, concrete actions, flexibility and full commitment. From the very start, they listened to us – what we wanted to achieve, what problems we were facing and where we wanted to go – and the plan is being delivered effectively. As the project manager, I feel trust, peace of mind and tremendous support. We’re truly playing on the same team, and it’s a whole new level of collaboration. A professional team that genuinely helps you achieve your goals. I sincerely recommend them!

Anna FuksaHead of Online Sales at Domino Polska

When launching our brand on the Polish market through Allegro, we needed a partner who knew the platform. Raise Your Sales competently managed our brand’s market entry and the initial sales set-up. They also made it easier for us to use Allegro Fulfillment, which significantly streamlined our logistics and freed up internal resources. Our subsequent sales results were in line with our original goals.

JPK TradingCosori

We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Allegro. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.

Sebastian DygaCEO at MillionMebli

A highly effective company with extensive experience and a really positive attitude. I recommend them.

Bernard BocianSales Director at Meester Group.

After a year of working together, I can share a few words of feedback. The company took us onto Amazon. Product registrations, listing creation, product descriptions – we were guided through everything step by step. The company’s extensive experience was clear to see, not least in its thorough knowledge of the formal and legal requirements for selling on Amazon. Selling there is definitely different – harder and less intuitive than on domestic platforms – and it would be hard to manage on our own. Special thanks and recognition go to our account manager, Aneta, who guided us through the process with great knowledge, courtesy and real professionalism.

Darek SionekCEO at PAM-FOLIE

Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it! 🙂

Arkadiusz WierzbińskiCEO at FamilyMeble

We wholeheartedly recommend RYS! Excellent management of our Amazon and eBay accounts. The team has deep, reliable knowledge and uses effective tools that have significantly helped grow our business. Most importantly, they are always ready to help, even with issues that go beyond their standard services. Their extensive industry experience is clear in every aspect of our partnership. We definitely recommend them!

Mateusz NajderCEO at Najder

We’ve been working with Raise Your Sales Sp. z o.o. for over two years. Difficult projects and new challenges were always taken on willingly and delivered – we were never left without help!! A high level of commitment and professionalism from the very beginning. I sincerely recommend them!!

Adam BielskiBoard Member at SuperProfile

Professionalism, reliability, deep expertise and, most importantly – the results of our cooperation speak for themselves. An experienced team and a pleasure to deal with! We recommend them with a clear conscience! :)

Julia JerzykCEO at Jumo Design

Professional service and advice. Our second year of working together on Amazon account management is going superbly.

Adam DudkiewiczCEO at RoadEU

Complete professionalism from day one, meaning you see results very quickly. Working with Zosia is a pure pleasure. I recommend them without hesitation! 🙂

Karolina HelemejkoCEO at Bio EKOS

Great communication and excellent collaboration right from the start. We saw results almost immediately. They have my highest recommendation!

Filip KurdzielCEO at Parkiety Kurdziel

A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.

Jakub DłużyńskiCEO at Zatechs

Trusted by

Trusted by

FAQ

Frequently asked questions

Currently, Kaufland Global Marketplace enables selling across 7 markets:

Germany

  • Czech Republic

Slovakia

Poland

Austria

France

Italy

Crucially, the “one registration” model allows you to manage sales in all these countries from a single dashboard. We will help you set up your catalogue and meet the legal requirements for each of them.

Free Consultation

Let's talk about growing your sales across marketplaces!