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As an official Kaufland Global Marketplace partner agency, we help brands scale their reach and reduce dependence on any single sales channel. We take full ownership of the process – handling everything from technical onboarding and account setup to expert listing management and high-performance Sponsored Product Ads. As one of Europe’s most dynamic and rapidly expanding platforms, Kaufland provides a gateway to millions of customers via a single integrated dashboard. We are here to help you unlock that growth.
It all begins with a straightforward conversation about your business goals. We evaluate your product catalogue to determine if it has what it takes to truly thrive on the Kaufland marketplace.
Our Kaufland management workflow
Our approach is built on a proven process tailored specifically to the Kaufland marketplace. This ensures your expansion is well-organised, seamless, and fully compliant with the requirements of every target market.
Kick-off – strategy development and roadmap
Once we have access to your seller account, we collaborate with you on the most crucial step: developing a bespoke sales strategy. We evaluate your product portfolio against the specifics of each country, select the most lucrative target markets, and build an action plan to help you avoid common launch pitfalls.
Account setup and compliance (week 1)
During the first week, our team configures your account and clears the formal hurdles that often block new sellers. We verify and set up all key technicalities, including:
- Tax compliance: Verifying VAT-OSS settings and local VAT numbers.
- Environmental regulations: Ensuring compliance with waste directives (e.g., LUCID in Germany).
- Platform compliance: Verifying your company details to meet Kaufland’s strict policies.
Comprehensive catalogue rollout (months 1-2)
With the technical foundations in place, we move on to deploying and optimising your product catalogue. During this phase, we:
- Audit your inventory: Ensuring all key parameters and attributes are fully populated.
- Optimise for search visibility: Crafting titles and descriptions packed with relevant, market-specific keywords.
- Troubleshoot technical errors: Resolving common bottlenecks, such as invalid EAN codes or file validation issues that prevent products from going live.
Growth and optimisation (ongoing)
A successful rollout is just the beginning. Post-launch, we shift our focus to scaling your sales and maximising profitability:
- Paid advertising: We launch and fine-tune Sponsored Product Ads to ensure your products dominate the top search results.
- Winning the Buy Box: We monitor competitor pricing and adjust your offers dynamically to help you secure the Buy Box.
- Account health monitoring: We track critical metrics – such as response times, cancellation rates, and Valid Tracking Rate (VTR) – to protect your account from suspensions and penalties.
Reporting and planning (monthly cycle)
Working with us means complete transparency. Every month, we host a strategy call where we:
- Review your sales performance, broken down by individual storefronts.
- Analyse the efficiency of your advertising campaigns and operational costs.
- Set clear, actionable goals for the month ahead.
Which companies benefit most from our Kaufland management services?
Manufacturers
Focus on product excellence – we’ll handle the algorithms. You’ve mastered the art of production, but managing a global storefront is a full-time job in itself. If you lack the internal resources to navigate the technical side of sales, we act as your dedicated commercial arm – allowing you to oversee the production line while we manage your marketplace operations.
Importers / Private Label Brands
Scale your brand with confidence. Building a dominant position as an importer is a high-stakes game. You need a partner who understands the marketplace minefield and can help you establish a profitable presence while avoiding the expensive pitfalls that often catch unguided brands off guard.
Distributors
Escape the race to the bottom. If you are tired of destructive price wars and razor-thin margins, it’s time to shift gears. We help you diversify your sales channels and reclaim profitability by focusing on strategic reach and value, rather than just competing on the lowest price point.
Our Kaufland solutions
Standard
WHAT'S INCLUDED
- Registration and full technical setup of your Kaufland seller account.
- VAT-OSS registration and local VAT numbers (e.g., VAT-DE in Germany).
- Rolling out your product catalogue to selected markets or optimising existing listings – titles, descriptions, and product galleries.
- Comprehensive EPR support in Europe: from registration and setup to creating and submitting periodic reports, e.g., LUCID (Germany).
- Setting up shipping templates and delivery times.
- Creation and management of Sponsored Product Ads campaigns.
- Ongoing competitor analysis and price monitoring.
- Assistance in establishing a pricing strategy.
- Creating sales forecasts.
- Resolving technical issues with listings (EAN errors, file validation).
- Ongoing monitoring of Account Health metrics.
- Monthly reporting of sales performance and actions taken on the Kaufland account.
- Designing and implementing Rich Content descriptions.
- Responding to buyer messages in required languages.
- Processing warranty claims and returns.
- Monitoring customer reviews and responding to feedback.
Total Cost:
The cost depends on the number of products and countries where you want to sell.
Premium
WHAT'S INCLUDED
- Registration and full technical setup of your Kaufland seller account.
- VAT-OSS registration and local VAT numbers (e.g., VAT-DE in Germany).
- Rolling out your product catalogue to selected markets or optimising existing listings – titles, descriptions, and product galleries.
- Comprehensive EPR support in Europe: from registration and setup to creating and submitting periodic reports, e.g., LUCID (Germany).
- Setting up shipping templates and delivery times.
- Creation and management of Sponsored Product Ads campaigns.
- Ongoing competitor analysis and price monitoring.
- Assistance in establishing a pricing strategy.
- Creating sales forecasts.
- Resolving technical issues with listings (EAN errors, file validation).
- Ongoing monitoring of Account Health metrics.
- Monthly reporting of sales performance and actions taken on the Kaufland account.
- Designing and implementing Rich Content descriptions.
- Responding to buyer messages in required languages.
- Processing warranty claims and returns.
- Monitoring customer reviews and responding to feedback.
Total Cost:
The cost depends on the number of products and countries where you want to sell.
Challenges related to Kaufland growth
Kaufland training – we equip your team with the practical skills to independently manage day-to-day sales operations without costly errors.
Account & listing audit – we perform a deep dive into your current performance to pinpoint technical errors and identify exactly where your revenue potential is being untapped.
Strategic consultations – we provide expert guidance for critical business decisions, advising on how to respond to market shifts and implement scalable, profit-driven strategies.
Our client success stories
Why trust our Kaufland specialists?
A whole team, not one employee
Effective Kaufland account management requires a broad set of skills: from technical know-how and EPR regulations to marketing. Instead of searching for a “jack of all trades”, for less than the cost of a full-time hire, you gain the support of an onboarding specialist, an ads expert, and an account manager who will plan your expansion strategy.
A dedicated specialist, not a call centre
You work with a dedicated project lead who knows your account, products, and industry inside out. In the event of listing blocks or integration errors, you call your account manager directly, who takes immediate action rather than directing you to generic policy pages.
Profit, not just revenue
Anyone can generate high sales volume; the real challenge is making it profitable. We focus on cost optimisation and ad efficiency to ensure your sales bring actual returns. We build a profitable business for years to come – and we have the track record to prove it.
We diversify your sales
We help you build an additional, reliable revenue stream alongside platforms like Amazon or eBay. Kaufland is the perfect place for diversification – lower competition and the platform’s dynamic growth offer a prime opportunity to stabilise your income.
Avoid legal and tax traps
Expanding into new markets means navigating a labyrinth of regulations. We take the wheel and manage key areas like VAT-OSS, waste directives (LUCID, UIN), and electronics distribution (WEEE). You focus on selling; we keep your account safe and compliant.
You get your time back
Don’t waste resources learning by trial and error or building an in-house team from scratch. By handing your Kaufland account over to us, you lift the operational burden off your shoulders. We manage sales, red tape, and metrics, giving you back the time to scale your business and perfect your core offering.
What do clients think about our full-service Kaufland agency?
A highly effective company with extensive experience and a really positive attitude. I recommend them.
Bernard Bocian
Sales Director at Meester Group.
We wholeheartedly recommend RYS! Excellent management of our Amazon and eBay accounts. The team has deep, reliable knowledge and uses effective tools that have significantly helped grow our business. Most importantly, they are always ready to help, even with issues that go beyond their standard services. Their extensive industry experience is clear in every aspect of our partnership. We definitely recommend them!
Mateusz Najder
CEO at Najder
Complete professionalism from day one, meaning you see results very quickly. Working with Zosia is a pure pleasure. I recommend them without hesitation! 🙂
Karolina Helemejko
CEO at Bio EKOS
Great communication and excellent collaboration right from the start. We saw results almost immediately. They have my highest recommendation!
Filip Kurdziel
CEO at Parkiety Kurdziel
A very reliable and professional company. Great communication and advice, and most importantly – our goals are 100% met exactly as planned. Our sales numbers are growing month by month. DEFINITELY RECOMMEND. Zofia, Wojciech – thank you!
Bartłomiej Cholewa
Marketing Director at Lakma
Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it! 🙂
Arkadiusz Wierzbiński
CEO at FamilyMeble
A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.
Jakub Dłużyński
CEO at Zatechs
We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Allegro. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.
Sebastian Dyga
CEO at MillionMebli
Trusted by
Currently, Kaufland Global Marketplace enables selling across 7 markets:
Germany
- Czech Republic
Slovakia
Poland
Austria
France
Italy
Crucially, the “one registration” model allows you to manage sales in all these countries from a single dashboard. We will help you set up your catalogue and meet the legal requirements for each of them.
You need to account for a subscription fee (around 40 EUR per month for the basic plan), which grants access to all markets. On top of that, there are referral fees (depending on the category, usually between 7% and 13%) and advertising costs.
No. We believe it’s our work results, not rigid legal clauses, that should make you want to stay. That’s why we offer a flexible rolling contract with a one-month notice period. We want you to stay because it’s profitable for you, not because you’re tied down.
We blend daily operational support with long-term strategic planning. Day-to-day, you have direct contact with your dedicated account manager, who handles any ongoing issues. Additionally, we hold an online meeting once a month to review sales reports and set targets for the upcoming period.
The Fulfillment by Kaufland (FBK) service has been phased out. Sellers must now fulfill orders independently or use third-party logistics (3PL) providers. However, Kaufland does offer KSS (Kaufland Shipment Solutions), which simplifies label generation and provides competitive courier rates. We will help you select and set up the best logistics model for your business.
The account verification and listing process can take anywhere from 2 to 4 weeks. Initial sales results typically appear once advertising campaigns go live. Building a solid market position and gathering reviews—which are critical on Kaufland—is a process that generally takes 3 to 6 months.
Yes, we also take on one-time projects, such as consultations, audits, or training sessions. You can find our full range of Kaufland services here.
We aren’t interested in short-term spikes. We build a stable and, most importantly, profitable sales channel for your brand. Kaufland Global Marketplace is an excellent venue for revenue diversification and reducing reliance on a single income stream. Working with us will empower you to effectively reach millions of loyal customers in Germany, as well as in the rapidly expanding markets of Central and Eastern Europe. Want to see how this translates into hard numbers? Read our partners’ success stories in our case studies.
It all comes down to time and the pace at which you want to scale your operations. Mastering the nuances of Kaufland – from legal requirements to listing optimisation – is a process that takes months. Partnering with a full-service agency is a shortcut that enables you to drive sales across multiple markets simultaneously and much faster. That’s why we encourage you to schedule a free consultation. Together, we’ll assess your situation and evaluate which approach will be most profitable for you right now. You’ll receive our honest feedback and recommendations, risking nothing but a moment of your time.
We know that as a business owner, your plate is full. That’s why our priority is to relieve you of the day-to-day operational workload. Your direct involvement is crucial mainly at the beginning – during the onboarding and strategy development phase. After that, we only need an hour of your time each month for a review meeting to discuss results and future plans. We handle the rest.
Let's talk about growing your sales across marketplaces!
How else can we support your growth?
Kaufland
Take advantage of this rapidly growing platform in Germany and across Europe. We will establish your new distribution channel smoothly and securely.
Do you need help with other marketplaces?
Amazon
Unlock the potential of the world’s largest e-commerce platform. We will help you successfully enter new markets and build a strong advantage over your competitors.
Allegro
Scale your business across Central Europe. We will help you effectively reach customers in Poland, the Czech Republic, and Slovakia. Build your brand awareness on one of the largest and fastest-growing marketplaces in Europe.
eMAG
Expand your business to Romania, Bulgaria, and Hungary. We will guide you through the whole integration process and take care of your ongoing business development.
eBay
Reach millions of active buyers worldwide. eBay is your gateway to the massive markets of the UK and the US. We will set up your account and optimise it daily to build a strong international presence.
Other marketplaces
We will introduce your brand to platforms specialised in your industry and to local leaders – where your customers actually are.
- See our solutions
- Phone number
- OTTO
- E-mail address
- hello@rysagency.com