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AmazonHow did we train a gaming chair manufacturer’s team to sell on Cdiscount?
About the client
Meester Group is a Polish manufacturer of office and gaming furniture that owns several leading brands, such as Huzaro and Mark Adler. The company operates across Europe, focusing on countries where e-commerce is growing fast, such as Poland, Germany and France.
In response to growing demand in France, the company decided to expand onto Amazon France and the country’s second-largest marketplace – Cdiscount.
What Meester Group sells
| Brand | Product category | Example products |
|---|---|---|
| Huzaro | Chairs | gaming chairs, office chairs, ergonomic chairs |
| Desks and accessories | gaming desks, office desks, electric desks, desk frames | |
| Other | gaming bean bags, gaming accessories | |
| Mark Adler | Chairs and bean bags | office chairs |
| Seating | upholstered chairs | |
| Desks | work desks, children’s desks |
Industry
For several years, the furniture and gaming equipment markets in Europe have been growing side by side – customers increasingly see a chair or a desk not as a one-off purchase, but as part of a whole home office or gaming setup ecosystem. Gaming furniture is proving especially popular with younger buyers, for whom looks and ergonomics matter just as much as functionality. This is the niche in which Meester Group is building its position, developing several of its own brands in parallel rather than betting on a single catch-all brand.
Client challenges
Looking to expand into the French market, Meester Group’s sales director came to us with the following challenges:
Choosing the right marketplace to sell the brand’s products,
Explaining the formalities involved in international online sales,
Training the team to sell on Amazon.fr and Cdiscount,
Integrating the new marketplaces with Baselinker and the accounting system.
Staff training
This was an unusual collaboration: we were not directly responsible for publishing listings, but for training the client’s employees, who gained the knowledge and experience the role requires by running the account over the long term.
Thanks to this approach, once the training ended, Meester Group had an account fully ready to scale sales, and all the know-how on running the account and how the platform works stayed within the organisation. Our aim was for the client’s team to be able to sell gaming furniture online on its own, without ongoing support from an external agency.
What we did
Competitor analysis
The Cdiscount training started with a competitor analysis and building a keyword database using external tools such as Helium10.
Using this database, we wrote new titles and descriptions for the listings, which we later optimised further with additional data from the advertising campaigns. At this stage it was also crucial to structure the messaging around the office furniture category, so that the product pages reached shoppers looking for a gaming chair as well as those wanting a comfortable place to work.
Implementing the changes
The next step was gaining access to the Boost It! tool. It allows professional sellers to add rich graphic descriptions that not only make the product page more attractive, but also help build brand awareness.
Launching advertising campaigns
Cdiscount offers sellers promotional tools such as on-site ads, sales and special offers.
Meester Group invested in advertising campaigns promoting its products on the platform’s homepage and in the most popular categories.
Monthly ad impressions on Cdiscount (Dec 2023 – Jul 2024)
| December 2023 | 190,190 |
|---|---|
| January 2024 | 162,860 |
| February 2024 | 0 |
| March 2024 | 48,680 |
| April 2024 | 104,370 |
| May 2024 | 280,460 |
| June 2024 | 358,010 |
| July 2024 | 382,870 |
Results
After 8 months of selling on Cdiscount, Meester Group achieved the following in the French market:
- Average month-on-month sales growth of around 20%,
- Greater brand awareness: thanks to the promotional campaigns, the company became recognisable among French customers, which drove more organic traffic to the product page,
- Customer satisfaction: the satisfaction score (based on reviews) is high, at 4/5, thanks to efficient service and high-quality products,
- A wider range: after its success with gaming accessories, the company began adding products from its other brands to the platform as well, namely Tulano, Athler and Vertenz,
- Skilled staff – during our collaboration we passed our knowledge on to two employees, and one of them now runs sales on this channel independently.
The Meester Group story shows how a gaming and office furniture manufacturer can successfully grow sales of several brands at once on a single marketplace, while keeping a consistent pricing and communication strategy for each of them.
| December 2023 | 9,381 |
|---|---|
| January 2024 | 9,842 |
| February 2024 | 3,195 |
| March 2024 | 5,370 |
| April 2024 | 7,911 |
| May 2024 | 11,795 |
| June 2024 | 13,394 |
| July 2024 | 12,060 |
Summary
Expanding onto Cdiscount proved to be another step forward in the company’s growth. Thanks to a carefully planned strategy and optimised product pages and ads, the company not only won new customers, but also strengthened its position in the competitive French market.
The lessons from this strategy can also be successfully applied by other e-commerce companies that plan to expand into new markets and want to tap into the opportunities offered by local sales platforms such as Cdiscount.
…and there’s still plenty ahead of us!
Our collaboration with this company has been going on for quite some time. We have successfully trained its staff to handle marketplaces such as Amazon, Kaufland and, of course, Cdiscount.
Given the company’s rapid growth, we can see further sales channels where we can support it, building a team that runs the leading platforms in Europe and beyond!
We believe that working together will bring our clients measurable benefits!
Thank you for your trust!
Do you sell gaming equipment and want to achieve similar results?
We specialise in helping manufacturers and distributors sell on Amazon and other marketplaces. For many years we have been helping companies from various industries increase the visibility of their listings, improve conversion and scale their online sales.
If you are wondering whether your company has the potential to grow on marketplaces – let’s talk. We will analyse your situation and tell you honestly whether and how we can increase your profits.
- €13,394sales in a record
month (Jun 2024) - 4/5customer rating
in reviews
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