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The Client
Meester Group is the company behind several leading market brands, such as Huzaro and Mark Adler, specialising in gaming desks, chairs, and accessories. They operate across Europe, focusing on rapidly growing e-commerce markets like Poland, Germany, and France. To capitalise on growing demand in France, the company decided to expand its footprint by launching on Amazon.fr and Cdiscount, the second-largest marketplace in the country.
The Challenge
Looking to establish a strong presence in the French market, Meester Group’s Sales Director approached us with several key objectives:
- Selecting the most suitable marketplaces for their brand portfolio.
- Navigating the red tape and compliance requirements of international e-commerce.
- Training their internal team to sell effectively on Amazon.fr and Cdiscount.
- Integrating the new marketplaces with BaseLinker and their existing accounting systems.
Staff training: A hands-on approach
We took an unconventional approach to this partnership. Rather than simply taking over the account and publishing listings on the client’s behalf, we focused on upskilling their staff. By co-managing the account over the long term, we ensured their team gained the hands-on experience and practical knowledge needed to thrive. As a result of this approach, Meester Group was left with an account fully primed for scaling, while all the technical know-how and platform expertise remained entirely in-house.
The Solution
Competitor analysis
Our Cdiscount training programme began with thorough competitor analysis and keyword research, utilising advanced third-party tools like Helium 10. Armed with this data, we crafted highly relevant titles and descriptions for their listings, which we continually optimised based on fresh insights gathered from ongoing advertising campaigns.
Implementing rich content
The next step was securing access to the Boost It! tool. This feature allows professional sellers to create enhanced, graphics-heavy product descriptions – much like Amazon’s A+ Content. This not only makes the listings more engaging, but also actively drives brand awareness.
Launching ad campaigns
Cdiscount offers sellers a robust suite of promotional tools, including internal ads, flash sales, and special offers. Meester Group invested in targeted ad campaigns to promote their products right on the platform’s homepage and within the highest-traffic categories.
The Results
After eight months of active selling on Cdiscount, Meester Group achieved fantastic results in the French market:
- Steady sales growth: An average month-on-month sales increase of approximately 20%.
- Enhanced brand awareness: Promotional campaigns successfully built brand recognition amongst French shoppers, driving a noticeable uplift in organic traffic to their product pages.
- High customer satisfaction: Thanks to efficient customer service and high-quality products, the brand maintains a strong seller feedback rating of 4/5.
- Catalogue expansion: Following the success of their gaming accessories, the company began introducing products from their other brands, including Tulano, Athler, and Vertenz.
- An expert in-house team: Over the course of our collaboration, we successfully trained two internal team members. Today, one of them manages this sales channel completely independently.
Key takeaways
Expanding onto Cdiscount was a pivotal step in the company’s growth. Thanks to a carefully mapped-out strategy, fully optimised listings, and targeted advertising, Meester Group didn’t just acquire new buyers – they cemented their position in a highly competitive French market. The lessons learned from this strategy can be easily adopted by other e-commerce brands looking to expand cross-border and tap into the immense potential of local sales platforms like Cdiscount.
...and there's more to come!
Our partnership with Meester Group is ongoing and highly successful. To date, we have upskilled their staff to confidently manage key marketplaces including Amazon, Kaufland, and Cdiscount.
Given their rapid growth trajectory, we have already identified new sales channels where we can provide support, helping them build an expert team capable of managing Europe’s leading platforms and beyond!
We firmly believe that working closely together will continue to bring tangible commercial benefits to our clients.
Would you like to achieve similar results with us?
Let's talk about growing your sales across marketplaces!
