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EspañolStep-by-step to success: How we helped a small manufacturer launch on Amazon
The Client
The BestForm brand specialises in children’s products crafted from natural wood.
Their range includes learning towers and children’s shoe cabinets. Both product types encourage a child’s independence, which positively impacts their development and self-confidence.
The Challenge
During our initial free consultation, we worked with the client to map out the exact challenges ahead:
- Building brand presence: Overcoming a complete lack of product visibility to establish a recognisable and trustworthy brand on Amazon.
- Optimising product listings: Enriching titles and descriptions with high-converting keywords, while creating engaging product detail pages complete with infographics and videos.
- Managing ad spend efficiently: Launching and fine-tuning advertising campaigns to drive sales volume while strictly maintaining a profitable Advertising Cost of Sales (ACoS).
- Expanding across new marketplaces: Adapting the brand’s offering to the unique dynamics of additional platforms, such as Allegro, to unlock new revenue streams.
The Solution
Getting started
We built the client’s marketplace presence from the ground up. Our first priority was listing the entire product range on Amazon with carefully crafted titles and descriptions. We launched the products across the German, French, Italian, Spanish, Dutch, Belgian, and Swedish marketplaces.
Boosting visibility
To maximise listing visibility and achieve the highest possible organic rankings on Amazon, we took the following steps:
- Conducting competitor analysis
- Enriching keywords across titles and descriptions
- Creating dedicated brand assets (A+ Content)
- Building an Amazon Storefront
- Launching targeted advertising campaigns
Listing optimisation
Working on the listings was a crucial part of our strategy. Properly integrating keywords into titles strengthened the Amazon Ads campaigns, driving higher conversion rates across both sponsored and organic sales.
We set up listing variations and enriched the image galleries with infographics and short videos. This significantly improved the appeal of the listings and made the product offerings much clearer for buyers.
Amazon Ads
After the first six months of our partnership, once clear purchasing trends had emerged, we carried out a comprehensive optimisation of the advertising campaigns. These changes went beyond simply adjusting bids; we strategically managed various ad formats, which had a substantial impact on sales growth.
Controlling advertising costs
Keeping advertising costs as low as possible is a vital part of what we do. We monitor campaign performance using key metrics, the most important being the Advertising Cost of Sales (ACOS). A low ACOS means that only a small percentage of sales revenue is spent on advertising.
For BestForm’s account, we successfully achieved an ACOS of approximately 20%. While this figure can fluctuate slightly depending on seasonal shopping trends, we have consistently maintained this level to this day.
A holistic approach
During the first few months of our partnership, we:
- Launched products on Amazon in Germany, Italy, France, Spain, the Netherlands, Sweden, and Belgium.
- Expanded our strategy to include another marketplace (Allegro) which quickly began generating additional profit.
- Set up and optimised advertising campaigns, vastly improving product visibility and sales velocity.
- Enhanced the product detail pages, enabling the brand to truly stand out from the competition.
- Launched an Amazon Storefront to further boost brand recognition.
...and we haven't finished yet!
Our partnership with BestForm is ongoing. We continuously adapt and optimise every aspect of their sales strategy to keep pace with the ever-changing landscape for sellers on the Amazon marketplace.
We believe in our clients’ products, which is why we successfully help them scale their sales!
Would you like to achieve similar results with us?
Let's talk about growing your sales across marketplaces!
