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We provide end-to-end Fnac account management, with a laser focus on maximising your profitability. We take the entire operational side off your hands: from the initial technical setup and listing optimisation, right through to running advanced advertising campaigns. We iron out any teething problems during your launch, ensuring your business is fully compliant with French tax and legal regulations.
Tap into the potential of the French market
France is the third-largest e-commerce market in Europe, and Fnac is a dominant player in the lifestyle and consumer electronics sectors there. We believe in putting our cards on the table. Before we start, we calculate your break-even points and analyse the competition. If the forecasts aren’t profitable, we’ll tell you straight away. We’d rather turn down a brief than execute a failing strategy.
Our Fnac solutions
Standard
WHAT'S INCLUDED
- Registering and fully configuring your seller account
- Creating and optimising listings (titles, descriptions, and technical attributes)
- Optimising your listings for the Fnac search engine (SEO)
- Running and managing paid ad campaigns
- Conducting regular competitor analysis
- Helping you build highly profitable pricing strategies
- Preparing accurate sales forecasts
- Verifying French legal and tax requirements, including VAT-OSS and electronics regulations
- Integrating the platform with your sales management system, e.g. BaseLinker
- Continuously monitoring your account health
- Handling all customer communication in French
- Processing complaints in line with your internal procedures
- Managing returns according to Fnac policies and your specific guidelines
- Managing buyer feedback and tactfully handling negative reviews
Total Cost:
We tailor our management fees to the scale of your business (number of active SKUs) and the level of support you require.
Premium
WHAT'S INCLUDED
- Registering and fully configuring your seller account
- Creating and optimising listings (titles, descriptions, and technical attributes)
- Optimising your listings for the Fnac search engine (SEO)
- Running and managing paid ad campaigns
- Conducting regular competitor analysis
- Helping you build highly profitable pricing strategies
- Preparing accurate sales forecasts
- Verifying French legal and tax requirements, including VAT-OSS and electronics regulations
- Continuously monitoring your account health
- Handling all customer communication in French
- Processing complaints in line with your internal procedures
- Managing returns according to Fnac policies and your specific guidelines
- Managing buyer feedback and tactfully handling negative reviews
Total Cost:
We tailor our management fees to the scale of your business (number of active SKUs) and the level of support you require.
Our process
Our partnership model is built on highly transparent stages. This approach gives you full visibility into our progress and ensures you retain total control over your sales growth in France.
Kick-off – strategy and roadmap development
If you don’t have an active seller profile yet, we smoothly guide your business through the Fnac registration process. Once we have access to your seller dashboard, we work closely with you to draft a bespoke sales strategy and a clear roadmap. During this phase, we thoroughly analyse your product range, your commercial targets, and your competitors’ tactics. We want our work to be precisely targeted from day one.
Setup and technical foundations (week 1)
In the first week, we lay down the foundations of your seller profile. We configure your merchant account and double-check that you meet all marketplace requirements. We ensure strict policy compliance, verify your VAT-OSS registration details, and check for any industry-specific certifications you might need (e.g., for consumer electronics or media).
Comprehensive listing deployment (months 1-2)
At this stage, we transform your standard product catalogue into a highly professional storefront. It needs to meet Fnac’s stringent quality standards and appeal directly to local buyers:
- High-quality content: We craft rich, informative descriptions in French.
- SEO: We tailor your listing titles and keywords to satisfy Fnac’s search algorithms. We use the exact terminology that French shoppers type into the search bar.
- Precise product attributes: We fill out all technical attributes. This ensures customers can easily narrow down and find your items using on-site filters.
Scaling sales and continuous growth (ongoing activities)
As soon as your listings go live, we shift gears to actively expanding your reach and optimising your profit margins:
- Paid promotions: We strategically plan and run advertising campaigns to push your products in front of the right audience. We regularly analyse the data to ensure your marketing spend yields a strong return on ad spend (ROAS).
- Account health monitoring: We keep a very close eye on crucial account metrics, such as buyer message response times and dispatch tracking. This is absolutely vital for maintaining an excellent seller rating and winning the Buy Box.
- Continuous optimisation: We update your listings on the fly and recommend tactical pricing adjustments. We rapidly react to competitor moves and shifting market trends so you always stay one step ahead of the pack.
Reporting and planning (monthly cycle)
Once a month, we jump on an online call. We review the performance metrics and jointly set concrete targets for the upcoming weeks. You receive a crystal-clear summary of everything we’ve done. This ensures your cross-border business scales in a stable and highly predictable manner.
Which companies benefit most from working with our agency?
Manufacturers
Focus on product excellence – we’ll handle the algorithms. You’ve mastered the art of production, but managing a global storefront is a full-time job in itself. If you lack the internal resources to navigate the technical side of sales, we act as your dedicated commercial arm – allowing you to oversee the production line while we manage your storefront.
Importers / Private Label Brands
Scale your brand with confidence. Building a dominant position through imports is a high-stakes game. You need a partner who understands the marketplace landscape and can help you establish a profitable presence while avoiding the expensive pitfalls that often catch unguided brands off guard.
Distributors
Escape the race to the bottom. If you are weary of destructive price wars and razor-thin margins, it’s time to shift gears. We help you diversify your sales channels and reclaim profitability by focusing on strategic reach and value, rather than just competing on the lowest price point.
How else can we support your business?
Alongside driving your ongoing sales growth, we offer ad-hoc support with specific, standalone tasks your business might currently need on Fnac.
- Fnac training: We upskill your in-house team so they can flawlessly and independently handle the day-to-day sales management on this marketplace.
- Account and listing audits: We meticulously audit your current operations, highlighting critical errors and pinpointing the exact areas where you are leaving money on the table.
- Strategic consultancy: We serve as your expert sounding board in tricky situations – advising you on how to pivot, adapt to marketplace changes, and effectively scale your profits.
- Design services: We design sleek, professional graphics that clearly communicate your products’ USPs and drive browsers to convert into buyers.
See the success stories of our clients:
Why partner with us?
An expert, not a call centre
You are assigned a dedicated account manager who knows your product catalogue inside out and monitors your account health in real-time. We are the ones who take over the direct communication with marketplace seller support, swiftly resolving any technical hiccups within the seller dashboard.
Profit, not just revenue
We meticulously calculate your break-even points for the French market. We help you map out a robust pricing strategy that fully accounts for marketplace commission fees and logistics costs, ensuring you make a tangible, bottom-line profit on every single transaction.
Diversifying
We meticulously calculate your break-even points for the French market. We help you map out a robust pricing strategy that fully accounts for marketplace commission fees and logistics costs, ensuring you make a tangible, bottom-line profit on every single transaction.
Market diversification
Relying entirely on a single sales channel is a huge risk that is best avoided. We build an additional, reliable revenue pillar for you in France, making your business much more resilient to local economic downturns and market volatility back home.
Hassle-free compliance
We will safely navigate you through the strict legal requirements operating in France. We take care of the red tape surrounding VAT-OSS reporting and specific Extended Producer Responsibility (EPR) recycling regulations, ensuring your market entry is fully compliant and completely penalty-free.
Reclaiming your time
We take the heavy lifting of day-to-day order management and the steep learning curve of a new platform entirely off your plate. By assuming full operational responsibility, we give you back the breathing room to focus on what matters most: refining your products and scaling your brand into new territories.
What our partners say
A business-effective company with extensive experience and a positive attitude. I recommend it.
Bernard Bocian
Sales Director at Meester Group.
We wholeheartedly recommend RYS. Great account management on: Amazon and eBay. The team has deep and reliable knowledge and uses effective tools that have significantly helped us develop our business. Most importantly, the team is always ready to help, even with issues that go beyond their standard services. Their extensive experience in the business is evident in every aspect of cooperation. We definitely recommend!
Mateusz Najder
CEO at Najder
Full professionalism from the first day of cooperation, and consequently, the effects of cooperation can be observed very quickly. Working with Ms. Zosia is a pure pleasure. I recommend her with a clear conscience 🙂
Karolina Helemejko
CEO at Bio EKOS
Very good contact, perfect cooperation from the very beginning. The effects of the company's work were visible almost immediately. I recommend it with a clear conscience!
Filip Kurdziel
CEO at Parkiety Kurdziel
A very reliable and professional company. The goals set are 100% achieved as intended. Sales bars are increasing month by month. DEFINITELY RECOMMEND. Ms Zofia, Mr Wojciech - thank you!
Bartłomiej Cholewa
Marketing Director at Lakma
Cooperation with the company is developing in a very good direction. Contact, knowledge and reliability - at a high level. The guys know their stuff. We count on a long-term relationship and continuous development. For those who are undecided, a definite YES, it's worth it 🙂
Arkadiusz Wierzbiński
CEO at FamilyMeble
A very good and reliable company. They know their stuff and it is really worth using their services. Adding products, advertising, everything is so professional that you can't do it yourself.
Jakub Dłużyński
CEO at Zatechs
We started our cooperation with Amazon, but over time we expanded it to eBay, Kaufland and Allegro. Everything is fast, precise and professional. Very good contact; they always answer my questions and help if needed. I sincerely recommend working with Raise Your Sales.
Sebastian Dyga
CEO at MillionMebli
Trusted by:
Fnac is a household name predominantly associated with culture, tech, and lifestyle. The marketplace naturally leans towards categories where French consumers actively seek premium-quality goods:
- Consumer electronics & high-tech: Smartphones, laptops, tablets, audio equipment, alongside a vast selection of gaming and computing accessories.
- Culture & media: Books, CDs, vinyl records, and video games.
- Home & kitchen: Small domestic appliances, kitchenware, as well as modern lighting and home textiles.
- Health & beauty: Personal care devices, fitness equipment, and wellness sector products.
- Sports & outdoors: E-bikes, outdoor gear, and sporting accessories.
If you are unsure whether your current inventory aligns with this platform’s standards, please get in touch with us. We will analyse your catalogue and assess its genuine commercial potential in the French market.
No, Fnac actively champions the circular economy through its sustainable sales model (Fnac 2nde Vie). Alongside factory-new items, you can highly successfully list:
- Refurbished goods: Devices that have been professionally restored and rigorously tested.
- Used items: Second-hand products that are in fully working condition.
- Ex-display and open-box items: Equipment previously used for shop displays or sourced from standard consumer returns.
This is a highly strategic avenue for businesses looking to target eco-conscious buyers who appreciate excellent value for money. All such listings are given clear marketplace labels, which builds immediate buyer trust from the very first click onto your product page.
Not at all. We fundamentally believe in performance-based partnerships. Our agreement operates on a highly flexible, one-month rolling notice period. We want you to stay with us because you love seeing your sales graphs go up, not because you are tied down by rigid legal clauses. We earn your loyalty through sheer effectiveness.
Our ultimate goal is to shoulder the full operational burden so that you can focus entirely on growing your brand. We take over roughly 95% of the day-to-day tasks involved in managing a Fnac account. Your input is primarily vital during the initial go-to-market strategy planning phase. After that, our communication narrows down to structured, recurring online catch-ups. During these calls, we walk through the performance reports, analyse the metrics, and collectively set our priorities for the month ahead.
Let's talk about growing your sales across marketplaces!
Do you need help with other marketplaces?
Amazon
Unlock the potential of the world’s largest e-commerce platform. We will help you successfully enter new markets and build a strong advantage over your competitors.
Allegro
Scale your business across Central Europe. We will help you effectively reach customers in Poland, the Czech Republic, and Slovakia. Build your brand awareness on one of the largest and fastest-growing marketplaces in Europe.
eMAG
Expand your business to Romania, Bulgaria, and Hungary. We will guide you through the whole integration process and take care of your ongoing business development.
eBay
Reach millions of active buyers worldwide. eBay is your gateway to the massive markets of the UK and the US. We will set up your account and optimise it daily to build a strong international presence.
Kaufland
Take advantage of this rapidly growing platform in Germany and across Europe. We will establish your new distribution channel smoothly and securely.
Other marketplaces
We will introduce your brand to platforms specialised in your industry and to local leaders – where your customers actually are.
- Cdiscount
- ManoMano
- OTTO
- See our solutions
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