Polski
Čeština
Slovenčina
Deutsch
Italiano
EspañolBuilding a strong private label on Amazon in 6 months
The Client
MILIONMEBLICOM is a family-run business led by three brothers with 30 years of experience in manufacturing bathroom furniture and minimalist TV units.
Before partnering with our agency, the company focused entirely on traditional, brick-and-mortar distribution and had absolutely no footprint in the e-commerce sector.
The Challenge
Transitioning from traditional retail to the highly dynamic environment of marketplace selling presented a steep learning curve. The owners of MILIONMEBLICOM faced several major hurdles:
- Selecting the most profitable marketplace to launch their brand.
- Navigating the cross-border compliance and administrative red tape required for international online sales.
- Managing product identifiers, including the correct assignment of EANs and SKUs.
- Setting up order fulfilment and shipping logistics for a brand-new sales channel.
- Handling after-sales processes, such as invoicing, customer returns, and queries.
The Solution
Goals and strategic foundation
Following a thorough market potential analysis, we identified Amazon Germany (Amazon.de) as the optimal launchpad. We kicked off our partnership by creating their Seller Central account from scratch, managing the complete setup, and defining clear business objectives.
Business objectives:
- Consistently scale the sales of bathroom cabinets and TV units on Amazon Germany.
- Build robust brand awareness within the German market.
- Optimise the ACoS (Advertising Cost of Sales) to remain below 15%.
Prerequisites for success:
- The client supplied a comprehensive product portfolio, complete with technical specifications and high-quality imagery.
- We tailored all listing copy and advertising strategies specifically for the German consumer base.
Market and competitor analysis
With the groundwork laid, we conducted an in-depth analysis of the competition, the broader market, and consumer behaviour. Our approach included:
Competitor analysis:
Competitor analysis: Identifying key players in the German Amazon marketplace and meticulously analysing their pricing strategies, product listings, and customer reviews. Market & consumer analysis: Researching current trends and search volumes for bathroom and media units in Germany.
By pinpointing the shortcomings of competitors, often hidden in negative customer reviews, we were able to actively refine our client’s offer. This allowed us to highlight unique selling points, ensuring the products didn’t just meet customer expectations, but actively outperformed the competition by addressing real market gaps.
Implementation and listing optimisation
Following our research, we rolled out a series of strategic improvements to the storefront and product pages:
Crafted SEO-optimised bullet points tailored to the Amazon search algorithm.
Developed keyword-rich product titles to maximise organic discoverability.
Grouped products into listing variations to enhance visibility and improve the shopper’s user experience.
Designed bespoke A+ Content to tell the brand’s story and highlight product quality.
Created engaging infographics that clearly communicated unique product features.
Restructured pricing to absorb shipping costs, allowing us to offer highly enticing “Free Delivery”.
Implemented Amazon Business pricing and quantity discounts, significantly boosting the Average Order Value (AOV) for B2B customers.
Gradually expanded the active product catalogue.
Advertising strategy
To drive targeted traffic and sales, our advertising strategy focused on three core pillars:
- Launching Amazon PPC (Pay-Per-Click) campaigns, utilising a mix of formats including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Continuously A/B testing keywords and target audiences to keep the ACoS strictly optimised.
- Fully leveraging the suite of promotional tools available within the Amazon ecosystem.
The Results
Between January and June, the brand experienced a phenomenal surge in sales on Amazon Germany. Despite Q2 typically marking the start of a seasonal dip in the furniture category, this newly launched account achieved impressive, stable results. Maintaining this momentum is a massive achievement for a fresh seller and has established a robust foundation for further expansion in the DACH region.
Our Return on Ad Spend (ROAS) remains highly satisfactory, consistently hovering between 7 and 8. This demonstrates disciplined budget management, ensuring we hit our growth targets while maintaining highly efficient ad spend.
ACoS
We have successfully kept the ACoS stable at 12-14%, proving that our PPC campaigns are meticulously optimised. This allows for cost-effective budget management while maximising ROI. Maintaining this metric ensures our marketing efforts remain highly profitable, showing that the products are competitive and generating steady, organic demand.
Customer reviews
A significant uptick in positive reviews serves as testament to growing customer satisfaction. By maintaining exceptional product quality and providing seamless customer service, we have built substantial brand trust. These reviews not only improved our organic visibility on the platform but also acted as powerful social proof, directly boosting our conversion rates.
Visibility
Our products achieved prime real estate in search results thanks to rigorous listing optimisation, which included:
- Pinpointing the highest-converting keywords.
- Crafting compelling, benefit-driven product copy.
- Uploading premium, high-resolution imagery.
Combined with our aggressive PPC campaigns and a growing base of positive reviews, we cemented the brand’s authority in its niche.
Best Seller status
As a direct result of these combined efforts, the brand successfully secured the highly coveted #1 Best Seller badge in the wall-mounted bathroom cabinets category.
Future growth
Following this incredibly successful launch on Amazon, we are continuing to scale the client’s operations with ambitious growth strategies:
Multi-channel diversification: Launching the brand across additional marketplaces, including Allegro, eBay, and Kaufland, to capture new audiences. Amazon Pan-European expansion: Rolling out sales to the Italian and French marketplaces (Amazon.it and Amazon.fr). Catalogue expansion: Introducing new product lines to better meet market demands and further increase the Average Order Value.
...and we’re not done yet!
Our partnership with MILIONMEBLICOM is ongoing. We continuously monitor, adapt, and optimise every facet of their sales strategy to stay ahead of the ever-changing marketplace landscape.
We believe in our clients’ products, and that’s exactly why we consistently and successfully accelerate their sales.
Would you like to achieve similar results with us?
Let's talk about growing your sales across marketplaces!
