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AmazonAmazon.de Best Seller in 6 months: a successful debut for a bathroom furniture manufacturer
About the client
MILIONMEBLICOM is a family business run by three brothers, with 30 years of experience in manufacturing bathroom furniture and TV cabinets. The company’s range includes a wide variety of bathroom furniture as well as TV cabinets in a minimalist style.
Before partnering with our agency, the company focused on offline distribution and had no e-commerce operations.
Below is a brief overview of the range we worked on:
What you’ll find in the Milionmeblicom range
| Category | Example products |
|---|---|
| Bathroom furniture | bathroom wall cabinets, freestanding bathroom cabinets, bathroom furniture sets |
| TV cabinets | minimalist-style TV cabinets, TV cabinets with open shelves |
The furniture industry
For several years now, the furniture industry has been undergoing a marked digital transformation – customers increasingly compare prices, reviews and the look of furniture directly on marketplace platforms instead of visiting bricks-and-mortar showrooms. For Polish manufacturers, this is an opportunity to reach buyers in Germany, France or Italy without building their own distribution network abroad. At the same time, selling furniture online has its own rules: bulky goods generate high logistics costs, and customers cannot check the build quality in person before buying, which confronts sellers with challenges entirely different from those they face in a physical shop.
The Client’s challenges
Because selling online on a marketplace works completely differently from the bricks-and-mortar model the company had relied on until then, the furniture manufacturer faced difficulties with:
Choosing the right marketplace to sell its products on,
Completing the formalities required for international online sales,
Assigning the right EAN and SKU codes to its products,
Shipping and order fulfilment in a new sales channel,
Handling after-sales processes such as invoicing, returns, complaints, etc.
What we did
Goals and assumptions
Having analysed the potential, we concluded that Amazon’s German marketplace would be the best place to start selling.
Our partnership began with setting up an Amazon account, configuring it in full and agreeing clear business goals.
Business goals:
- Steadily increasing sales of bathroom and TV cabinets on Amazon.de,
- Building brand awareness in the German market,
- Optimising ACoS (advertising cost relative to sales) to below 15%.
Assumptions:
- The client supplies its full product portfolio, together with detailed technical information and visual assets,
- Content and advertising strategies are tailored to the specifics of the German market.
Analysis
Once the goals and assumptions were in place, we moved on to analysing the competition, the market and consumers. We took the following steps:
Competitor analysis:
- Identifying the main competitors on Amazon.de.
- Carrying out a detailed analysis of their prices, product descriptions and ratings.
Market and consumer analysis:
- Researching the popularity of bathroom and TV cabinets and related trends in the German market.
The purpose of this analysis is to let us optimise our client’s offering with precision. Using what we learn about the mistakes competitors make – for example, from negative comments and customer reviews – we draw conclusions and introduce improvements that make our products stand out. As a result, we not only meet our clients’ expectations but also outperform the competition, offering solutions perfectly suited to the market’s real needs.
Implementing changes
Having set the goals and carried out in-depth analyses, we began implementing the following changes:
- Writing SEO-optimised product descriptions (bullet points).
- Creating product titles that include the most important keywords.
- Setting up listing variations to increase product reach and availability.
- Creating custom brand content (A+ Content).
- Preparing custom infographics that highlight the products’ unique features.
- Including shipping costs in the product price, which made it possible to offer free delivery.
- Introducing a business price and setting up quantity discounts, significantly increasing customers’ basket value.
- Steadily expanding the product range.
Advertising strategy
When building the advertising strategy, we focused on three key activities:
- Launching PPC campaigns (Pay-Per-Click) on Amazon using a range of ad formats, including sponsored product, brand and content ads,
- Testing different keywords and target audiences to optimise ACoS,
- Making full use of the promotional tools offered by the Amazon platform.
Results
ACoS
We keep ACoS (advertising cost relative to sales) at a stable 12–14%, which shows how effective our advertising is. This result means our campaigns are well optimised, allowing us to manage the advertising budget efficiently while maximising return on investment.
By keeping ACoS within this range, we not only control advertising costs but also ensure that our marketing activities remain profitable. This level of ACoS also indicates that our products are competitive in the market and enjoy steady interest from customers, which translates into healthy, sustainable sales growth.
| January 2024 | 4.7 |
|---|---|
| February 2024 | 12.5 |
| March 2024 | 11 |
| April 2024 | 13 |
| May 2024 | 12 |
| June 2024 | 13.8 |
Reviews
The significant increase in positive reviews on the platform is clear evidence of growing customer satisfaction with our products. Thanks to consistent attention to product quality and efficient customer service, we substantially increased the number of positive reviews, which has a direct impact on building trust in the brand. Positive reviews not only raise our visibility on the platform but also strengthen the brand’s image, resulting in a higher sales conversion rate.
Visibility
Our products gained better visibility and higher rankings in search results thanks to optimisation, which included (among other things):
- choosing the right keywords,
- creating attractive product descriptions,
- adding high-quality photos.
In addition, effective advertising campaigns and a growing number of positive reviews strengthened our position on the platform, increasing the chances of conversion and reinforcing our brand.
BEST SELLER status
Another result of the measures we introduced is Best Seller status in the bathroom wall cabinets category.
Rapid year-on-year growth
Thanks to our long-term partnership, continuous campaign optimisation and ongoing improvements to product presentation, we turned the client’s account on Amazon.de into a stable sales machine. When we began working together in March 2024, our starting point was EUR 12,702.00. Consistent work on listings and advertising delivered a sharp and lasting rise in revenue over the following years:
| 2024 | 2025 | 2026 | |
|---|---|---|---|
| January | no data | 77,089 € | 78,572 € |
| February | no data | 76,374 € | 82,953 € |
| March | 12,702 € | 80,750 € | 112,959 € |
| December | 54,532 € | 69,764 € | no data |
- Almost 10-fold growth in March: Comparing March 2024 (EUR 12,702) with the record month of March 2026 (EUR 112,959), we grew the Client’s sales for the same calendar month by ~789%.
- Stabilisation at a high level: The start of 2026 brought further growth, with monthly revenue stabilising at over EUR 78,000–82,000.
These increases are not seasonal, one-off spikes. The start of 2026 showed that the campaigns we run have fully stabilised and matured at a very high level: we closed January at EUR 78,572.00, and February brought a further EUR 82,953.00 (up from EUR 77,089.00 and EUR 76,374.00 respectively in the previous year). This proves that the processes we have developed and our tailored messaging keep paying off, making Milionmebli a strong, stable leader in the European market.
Selling at scale
Thanks to Raise Your Sales’ precisely targeted campaigns and continuous conversion optimisation, Milionmebli now sells an average of around 1,000 cabinets every month.
For a furniture business, this kind of consistency is a huge logistical and operational challenge, which together we have turned into a smoothly running sales machine. What does this mean in practice?
- More than 30 pieces of furniture dispatched every day, safely reaching customers’ homes in Germany, France or Italy.
- Consistent, highly predictable revenue, enabling the brand to plan production well in advance and minimise warehouse downtime.
- Building a strong base of loyal customers who recommend the brand to others, which organically reinforces our paid activities.
Summary
…and we’re not done yet!
Our partnership with Milionmeblicom is ongoing, which means we keep adapting and optimising every aspect of sales to the ever-changing conditions for sellers on the marketplaces we manage.
We believe in our clients’ products, which is why we’re able to grow their sales so successfully!
Thank you for your trust!
Want to achieve similar results for your furniture business?
We specialise in supporting furniture manufacturers and distributors selling on Amazon and other marketplaces. For many years, we have been helping businesses in the furniture industry increase the visibility of their listings, improve conversion and scale their online sales.
If you’re wondering whether your business has the potential to grow on marketplaces – let’s talk. We’ll analyse your situation and tell you honestly whether, and how, we can increase your profits.
- €274,484in Amazon sales
in Q1 2026 - +39.9%year-on-year sales growth
in March 2026
Let's talk about growing your sales across marketplaces!
