Polski
Čeština
Slovenčina
Deutsch
Italiano
EspañolKaufland Account Audit
Our Kaufland account audit goes beyond basic statistics. It provides a comprehensive diagnosis, pinpointing exactly where you are losing money and uncovering untapped potential. We review every aspect of your sales operations, from listing optimisation to the profitability of your advertising campaigns.
However, we won’t just hand you raw data. You will receive a clear, actionable PDF report detailing specific recommendations, followed by a dedicated consultation with one of our experts. This ensures you can translate our findings into tangible sales growth.
What does our Kaufland account audit cover?
Our audit is your roadmap to higher profitability. It helps you stop wasting budget on activities that stunt your growth, allowing you to focus on what genuinely drives profit. As part of our analysis, we review:
Listing quality and SEO
We analyse your listings for key factors that directly impact visibility and search rankings. We review titles, parameter accuracy, image gallery quality, and integration with the central Kaufland Product Catalogue.
Profitability and pricing strategy
We assess your current pricing strategy by analysing the complete cost structure, Kaufland commissions, and competitor pricing. This allows us to identify your highest and lowest-margin products and find the “sweet spot” for maximum profitability.
Kaufland Ads campaigns
We review the structure and performance of your Kaufland Ads campaigns. We evaluate their profitability using key metrics like ROAS, whilst also scrutinising keyword selection and the use of different ad formats. Furthermore, we assess how effectively you are leveraging promotional tools such as Coins and Coupons to drive sales.
Competitor and market analysis
We monitor your competitors’ activities to see which search terms drive their traffic and what strategies they employ. By identifying their weak points, we can show you exactly where to gain a genuine competitive edge.
Account health and customer service
We review key metrics within the My Sales Quality dashboard. This involves analysing your overall reputation, response times to buyer Discussions, and customer reviews. We evaluate whether your current customer service processes are robust enough to protect you from ranking drops.
Account Health & compliance
We evaluate the optimisation of your logistics operations. We check your Kaufland Smart! configuration and analyse whether adopting One Fulfillment by Kaufland or expanding into international markets would be a profitable move for your business.
When to consider a Kaufland account audit?
An audit is the ideal next step if you find yourself asking any of these questions:
"Why have my Kaufland sales suddenly dropped or completely stalled?"
"I’m spending more and more on Kaufland Ads, but profitability is low. Where am I wasting my budget?"
"Competitors are achieving much better results with the exact same products. What are they doing differently?"
"My metrics in the 'My Sales Quality' dashboard have taken a hit. What am I doing wrong, and is my account at risk of suspension?"
"How do I keep my Kaufland Seller account in good health?"
"I need an objective, external review to see if my team or current agency is truly maximising the account's potential."
If any of these resonate with you, it’s a clear sign you need an objective, expert analysis.
How does our Kaufland account audit work?
Access
The audit process begins by granting us access to your seller account through a secure user permissions service.
With full visibility into your settings, sales strategies, listing performance, and advertising campaigns, we can accurately diagnose the areas that require optimisation.
Analysis
The scope of our analysis depends on your chosen package. You can start with a focused audit of your top listings to boost their visibility and sales. For more complex needs, we offer a comprehensive strategic audit covering everything from account health to international expansion strategies.
Detailed report
Once the analysis is complete, you will receive a comprehensive report. Rather than generic advice, we provide a concrete, tailored action plan for your account. This includes a prioritised task list and an in-depth breakdown of key areas: pricing strategy, listing optimisation, advertising effectiveness, and competitor activity.
Consultation meeting
We wrap up the process with an online consultation. During this session, we walk through the report’s findings, answer all your questions, and advise you on how to implement the proposed changes step-by-step. This ensures you fully grasp our recommendations and feel confident executing them to drive real sales growth on Kaufland.
What does our Kaufland audit include?
High-Impact Audit
Who is it for?
For sellers looking for a rapid, targeted analysis of their top-performing products. The objective is to deliver immediate improvements in visibility and conversion rates.
What do we check?
- SEO and Keyword Optimisation
- Content and conversion analysis (descriptions, image galleries, and Kaufland Product Catalogue integration)
- Pricing strategy and product page positioning (catalogue alignment)
- Maximising assortment potential
- Kaufland Ads profitability review for the selected listings
- Effectiveness of promotional tools (e.g., Coins, Coupons, and highlighted offers)
- Scope: Analysis of up to 10 key listings on one selected market (e.g., allegro.pl)
Total Cost:
Pricing depends on the number of accounts and listings analysed, as well as the agreed detailed scope of work.
Strategic 360° Audit
Who is it for?
For established sellers aiming to optimise not just individual listings, but their comprehensive sales strategy, overall profitability, and operational processes on Kaufland.
What do we check?
- Everything included in the High-Impact package, PLUS:
- Brand-building strategy (Seller Shop setup, product series, and offer tags)
- Strategic analysis of your primary competitors within your niche
- Logistics and customer service audit (evaluating market potential and core requirements)
- Expansion strategy for Kaufland CZ/SK/HU
- Scope: A complete strategic review of your account, operational processes, and up to 5 key competitors.
Total Cost:
Pricing depends on the number of accounts and listings analysed, as well as the agreed detailed scope of work.
Why partner with Raise Your Sales for your Kaufland audit?
An entire team of specialists
When conducting your audit, we leverage the collective expertise and years of experience of our entire agency. Our service brings together key competencies in Kaufland sales strategy, Ads campaign optimisation, SEO, and content and graphic design, ensuring no detail is overlooked.
Direct access to the auditor
You will discuss the audit directly with the auditor. This transforms a standard report into a dynamic, strategic planning session for your business. You are guaranteed precise, detailed answers to all of your questions.
Profit, not just revenue
What sets our agency apart is our relentless focus on the bottom line. During the audit, we look beyond top-line revenue and vanity metrics to focus on your actual margins. Our analysis provides a clear roadmap to building a highly profitable, not just large, business on Kaufland.
Concrete action plan
Our audit doesn’t stop at theory. You will receive a comprehensive PDF report that serves as a ready-to-implement manual. We show you exactly what to improve and how to do it step-by-step – covering everything from SEO and advertising to pricing strategy – so your sales can genuinely start to scale.
Hassle-free compliance
Kaufland’s regulations and search algorithms are constantly evolving. Our audit ensures your account is reviewed by experts who stay ahead of these changes. We analyse your “My Sales Quality” dashboard and verify listing compliance, identifying potential risks and providing a proactive plan to protect your business from sudden drops or account suspension.
Reclaim your time
A single mistake in an Kaufland Ads campaign can cost more than the entire audit, whilst a poor strategic decision can result in months of lost profit. Think of our audit as an insurance policy: you are investing in expert knowledge and peace of mind to prevent far more expensive errors down the line.
See success stories
What do clients think about our agency?
A highly effective company with extensive experience and a really positive attitude. I recommend them.
Bernard Bocian
Sales Director at Meester Group.
Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it! 🙂
Mateusz Najder
CEO at Najder
A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.
Karolina Helemejko
CEO at Bio EKOS
We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Kaufland. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.
Filip Kurdziel
CEO at Parkiety Kurdziel
A very reliable and professional company. Great communication and advice, and most importantly – our goals are 100% met exactly as planned. Our sales numbers are growing month by month. DEFINITELY RECOMMEND. Zofia, Wojciech – thank you!
Bartłomiej Cholewa
Marketing Director at Lakma
Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it :)
Arkadiusz Wierzbiński
CEO at FamilyMeble
A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.
Jakub Dłużyński
CEO at Zatechs
We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Allegro. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.
Sebastian Dyga
CEO at MillionMebli
Trusted by:
Our audit is a thorough "health check" of your business on Kaufland. We examine your account settings, the quality of your listings, and the effectiveness of your advertising. You gain a clear picture of what isn't working and a ready-to-implement action plan. You will learn how to reduce your advertising costs, how to improve your product visibility in foreign markets, and how to gain an edge over your competitors.
The standard turnaround time is from a few days to two weeks. It depends on the size of your product range and the number of markets you sell on.
No, you have complete freedom of choice. You can implement the changes yourself, using our recommendations. You can also hand the task over to us – after the audit, many companies opt for an ongoing partnership or an implementation package, to be sure the changes are made professionally.
We want your account to start earning in line with its full potential. Implementing our recommendations is a straightforward route to:
- Increased visibility, both organic and paid.
- Maximised margins thanks to a better pricing and logistics strategy.
- Account protection against suspensions caused by formal errors.
- Building an advantage over your competitors.
For any seller active on Kaufland who feels they are not making the most of the platform. We particularly recommend it to companies struggling with profitability, wrestling with technical errors in their listings, or planning to expand into further countries within Kaufland Global Marketplace and wanting their account ready for it.
No, the choice is entirely yours. Following the audit, you will receive our detailed report outlining specific recommendations. From there, you can:
Let's talk about growing your sales across marketplaces!
Other Kaufland services
Kaufland
Take advantage of this rapidly growing platform in Germany and across Europe. We will establish your new distribution channel smoothly and securely.
Do you need help with other marketplaces?
Amazon
Unlock the potential of the world’s largest e-commerce platform. We will help you successfully enter new markets and build a strong advantage over your competitors.
Allegro
Scale your business across Central Europe. We will help you effectively reach customers in Poland, the Czech Republic, and Slovakia. Build your brand awareness on one of the largest and fastest-growing marketplaces in Europe.
eMAG
Expand your business to Romania, Bulgaria, and Hungary. We will guide you through the whole integration process and take care of your ongoing business development.
eBay
Reach millions of active buyers worldwide. eBay is your gateway to the massive markets of the UK and the US. We will set up your account and optimise it daily to build a strong international presence.
Other marketplaces
We will introduce your brand to platforms specialised in your industry and to local leaders – where your customers actually are.
- Cdiscount
- bol.com
- OTTO
- ManoMano
- and many others...