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EspañolZalando Account Management
Our Zalando account management service will take your fashion and lifestyle brand’s sales to the next level. We will ensure your listings are visible and profitable. We take over the day-to-day operational management of this channel, allowing you to focus on developing your collections while we handle the rest.
Tell us about your Zalando sales
We always kick off our partnerships with an honest conversation to determine if your offering has the potential to build a strong presence on Zalando. If we don’t see robust sales potential, we will tell you upfront – before any contracts are signed. We would rather turn away a client than waste your time and money.
Our Zalando solutions
Standard
WHAT'S INCLUDED
- Seamless onboarding and account setup for invited brands.
- Creating new product listings or professionally optimising your existing ones.
- Selecting and optimising product attributes.
- Running ad campaigns through Zalando Marketing Services (ZMS).
- Monitoring competitor activity and tracking current market trends.
- Strategic support with your pricing policy.
- Preparing comprehensive sales forecasts.
- Integrating your account with BaseLinker or other sales enablement tools.
- Continuous monitoring of account health and key operational metrics.
- Handling customer correspondence in their native languages.
- Managing return procedures and order cancellations.
- Professional complaint handling and dispute resolution.
- Review management and responding to customer feedback.
Total Cost:
Our service fees are tailored to the scale of your business (number of SKUs) and the specific scope of responsibilities you choose to outsource to us.
Premium
WHAT'S INCLUDED
- Seamless onboarding and account setup for invited brands.
- Creating new product listings or professionally optimising your existing ones.
- Selecting and optimising product attributes.
- Running ad campaigns through Zalando Marketing Services (ZMS).
- Monitoring competitor activity and tracking current market trends.
- Strategic support with your pricing policy.
- Preparing comprehensive sales forecasts.
- Integrating your account with BaseLinker or other sales enablement tools.
- Continuous monitoring of account health and key operational metrics.
- Handling customer correspondence in their native languages.
- Managing return procedures and order cancellations.
- Professional complaint handling and dispute resolution.
- Review management and responding to customer feedback.
Total Cost:
Our service fees are tailored to the scale of your business (number of SKUs) and the specific scope of responsibilities you choose to outsource to us.
Our workflow
It is important to note that you cannot simply register on Zalando yourself. It is a closed, curated platform that actively selects and invites brands aligning with its current strategy. Our fully-managed service is designed for companies that have already received an invitation from Zalando or currently have access to the portal.
Kick-off: strategy and roadmap
We start by collaboratively building a bespoke sales strategy and a detailed project roadmap. We analyse your direct competitors and fashion industry trends, ensuring our approach is backed by hard market data.
Foundations (week 1)
In the first week, we lay the foundations for your profile. We configure your Partner account in zDirect and ensure full compliance with the platform’s terms of service. If you use BaseLinker or another integration tool, we connect it seamlessly to your Zalando account. This automates your workflows and eliminates human error in order processing.
Comprehensive catalogue rollout (months 1-2)
During this phase, we transform your product catalogue into professional listings tailored to Zalando’s strict standards:
- Localised content: We write highly converting product descriptions in the native languages of your target markets.
- SEO: We tweak titles and keywords to align with Zalando’s search algorithms, using the exact terminology fashion shoppers use in each specific region.
- Precise attributes: We fill out all mandatory product parameters and silhouettes. This ensures customers can easily find your items using the platform’s filters.
Scaling sales (ongoing post-launch)
Once your sales are live, we shift our focus to aggressively expanding your reach and maximising profitability:
- Zalando Marketing Services (ZMS): We design and manage internal ad campaigns. We rigorously track your Return on Ad Spend (ROAS) to ensure every penny invested translates into real profit.
- Quality monitoring: We keep a close eye on critical account health metrics, such as your return rate and dispatch times. This is vital to maintaining an excellent seller rating and avoiding platform sanctions.
- Product offering: We continuously optimise your listings and suggest adjustments to your pricing strategy. We react swiftly to competitor movements and seasonal trends within the apparel industry.
Reporting and planning (monthly cycle)
Every month, we hold an online catch-up to thoroughly review your sales figures and assess our progress against KPIs. We provide a transparent report of the work completed and collaboratively set priorities for the upcoming period, ensuring your fashion business enjoys steady, sustainable growth.
Which companies benefit most from working with our agency?
Manufacturers
Focus on product excellence – we’ll handle the algorithms. You’ve mastered the art of production, but managing a global storefront is a full-time job in itself. If you lack the internal resources to navigate the technical side of sales, we act as your dedicated commercial arm – allowing you to oversee the production line while we manage your storefront.
Importers / Private Label Brands
Scale your brand with confidence. Building a dominant position through imports is a high-stakes game. You need a partner who understands the marketplace minefield and can help you establish a profitable presence while avoiding the expensive pitfalls that often catch unguided brands off guard.
Distributors
Escape the race to the bottom. If you are weary of destructive price wars and razor-thin margins, it’s time to shift gears. We help you diversify your sales channels and reclaim profitability by focusing on strategic reach and value, rather than just competing on the lowest price point.
How else can we support your business?
Alongside the ongoing growth of your sales, we offer targeted support for specific challenges your Zalando business might be facing right now:
- Alongside the ongoing growth of your sales, we offer targeted support for specific challenges your Zalando business might be facing right now:
- Account and listing audits: We will rigorously audit your current operations, highlighting errors and pinpointing exactly where you are leaving money on the table.
- Strategic consulting: We act as your expert sounding board in complex situations, advising you on how to navigate changes and effectively scale your profits.
- Graphic design services: We design professional banners and storefront assets that clearly showcase the benefits of your products and drive conversions.
See the success stories of our clients:
Why partner with us?
An expert, not a call centre
You are assigned a dedicated Account Manager who has an in-depth understanding of your brand’s DNA and constantly tracks your platform performance. We take on all direct communication with Zalando support, swiftly removing any operational roadblocks.
Profit, not just revenue
We accurately calculate the break-even points for your inventory. We help you implement a pricing strategy that factors in platform commissions and logistics costs, generating real profit and ensuring high margins on every transaction.
Diversifying
We accurately calculate the break-even points for your inventory. We help you implement a pricing strategy that factors in platform commissions and logistics costs, generating real profit and ensuring high margins on every transaction.
Market diversification
Relying heavily on a single sales channel is a risk we help you mitigate. We build another reliable revenue stream for your business on one of Europe’s largest fashion platforms. This makes your brand more resilient to local market fluctuations and gives you access to a massive base of loyal customers.
Hassle-free compliance
We guide your business through the complex regulations of European e-commerce. We oversee the red tape to minimise the risk of account suspensions or financial penalties.
Reclaiming your time
We take away the burden of daily seller panel management and the steep learning curve of a new marketplace. By assuming operational responsibility, we free you up to focus on what matters most: expanding your collections and scaling your brand into new markets.
What our partners say
A business-effective company with extensive experience and a positive attitude. I recommend it.
Bernard Bocian
Sales Director at Meester Group.
We wholeheartedly recommend RYS. Great account management on: Amazon and eBay. The team has deep and reliable knowledge and uses effective tools that have significantly helped us develop our business. Most importantly, the team is always ready to help, even with issues that go beyond their standard services. Their extensive experience in the business is evident in every aspect of cooperation. We definitely recommend!
Mateusz Najder
CEO at Najder
Full professionalism from the first day of cooperation, and consequently, the effects of cooperation can be observed very quickly. Working with Ms. Zosia is a pure pleasure. I recommend her with a clear conscience 🙂
Karolina Helemejko
CEO at Bio EKOS
Very good contact, perfect cooperation from the very beginning. The effects of the company's work were visible almost immediately. I recommend it with a clear conscience!
Filip Kurdziel
CEO at Parkiety Kurdziel
A very reliable and professional company. The goals set are 100% achieved as intended. Sales bars are increasing month by month. DEFINITELY RECOMMEND. Ms Zofia, Mr Wojciech - thank you!
Bartłomiej Cholewa
Marketing Director at Lakma
Cooperation with the company is developing in a very good direction. Contact, knowledge and reliability - at a high level. The guys know their stuff. We count on a long-term relationship and continuous development. For those who are undecided, a definite YES, it's worth it 🙂
Arkadiusz Wierzbiński
CEO at FamilyMeble
A very good and reliable company. They know their stuff and it is really worth using their services. Adding products, advertising, everything is so professional that you can't do it yourself.
Jakub Dłużyński
CEO at Zatechs
We started our cooperation with Amazon, but over time we expanded it to eBay, Kaufland and Allegro. Everything is fast, precise and professional. Very good contact; they always answer my questions and help if needed. I sincerely recommend working with Raise Your Sales.
Sebastian Dyga
CEO at MillionMebli
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Frequently asked questions (FAQ)
Zalando operates on a curated model, meaning the platform hand-picks and invites brands to join. Consequently, neither a seller nor an agency can simply create an account independently. However, if your company has already been invited by the platform or has active access to the zDirect portal, we provide full technical support throughout the onboarding process alongside comprehensive ongoing account management.
You can fulfil orders using two main models, depending on how hands-on you want to be with dispatch:
- In-house logistics: You store the inventory yourself and dispatch products directly to customers via Zalando-approved couriers, strictly adhering to their demanding delivery time SLAs.
- Zalando Fulfilment Solutions (ZFS): You send your stock to Zalando’s warehouses, and the platform takes over the entire fulfilment process – from storage and picking to dispatch and processing returns.
We believe in partnerships built on trust and measurable results, not restrictive clauses. We offer a flexible, one-month rolling contract. We want you to stay with us because you are seeing tangible growth in your seller dashboard, not because you are tied down by paperwork. We prefer to earn your loyalty through our outstanding performance.
Our goal is to take the daily grind off your plate, which is why we handle roughly 95% of the operational tasks involved in running your account. We will need your involvement mostly at the very beginning to nail down your expansion strategy. Later on, our communication boils down to a single monthly online catch-up where we discuss reports, review results, and set targets for the month ahead.
Let's talk about growing your sales across marketplaces!
Do you need help with other marketplaces?
Amazon
Unlock the potential of the world’s largest e-commerce platform. We will help you successfully enter new markets and build a strong advantage over your competitors.
Allegro
Scale your business across Central Europe. We will help you effectively reach customers in Poland, the Czech Republic, and Slovakia. Build your brand awareness on one of the largest and fastest-growing marketplaces in Europe.
eMAG
Expand your business to Romania, Bulgaria, and Hungary. We will guide you through the whole integration process and take care of your ongoing business development.
eBay
Reach millions of active buyers worldwide. eBay is your gateway to the massive markets of the UK and the US. We will set up your account and optimise it daily to build a strong international presence.
Kaufland
Take advantage of this rapidly growing platform in Germany and across Europe. We will establish your new distribution channel smoothly and securely.
Other marketplaces
We will introduce your brand to platforms specialised in your industry and to local leaders – where your customers actually are.
- Cdiscount
- ManoMano
- OTTO
- See our solutions
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