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The Client
Najder is an established manufacturer and retailer of DIY products. Before partnering with us, the company already held a dominant position in the Polish e-commerce landscape, driving consistent revenue through the Allegro marketplace and their independent online store. Their extensive product range spans hardware, tools, construction materials, gardening supplies, and home goods.
Recognising the potential for international growth, Najder had previously attempted to expand onto Amazon independently. However, these initial efforts were unsuccessful and ultimately resulted in their seller account being suspended, completely halting their international ambitions.
The Challenge
During our complimentary strategic consultation, we collaborated closely with the client to map out the key hurdles blocking their growth:
- Suspended Amazon Seller account: The primary roadblock was the account suspension. This completely prevented any commercial activity on the platform and was the ultimate obstacle to international expansion.
- Low listing visibility: The client’s products were practically invisible to potential buyers, severely restricting organic traffic and sales.
- Disorganised and underperforming listings: A lack of product variations, combined with an absence of strategic keywords in titles, descriptions, and bullet points, made the listings unappealing and difficult for customers to find.
- No Amazon Brand Registry: Without official brand enrollment, the client was locked out of advanced tools designed to elevate professionalism and conversion rates, such as A+ Content, custom Storefronts, and Brand Story modules.
- Ineffective Amazon Ads campaigns: Unstructured PPC (Pay-Per-Click) campaigns without a coherent, data-driven strategy led to poor ad spend efficiency and a low return on investment.
- Limited product portfolio: A restricted selection of live items meant the storefront lacked a competitive edge and failed to capture a broader market audience.
The Solution
Analysis and strategy
When we kicked off our partnership with Najder, their Amazon account was fully suspended. Reinstating it via a robust appeal process was our absolute top priority. Once the account’s health was restored, we conducted a comprehensive, top-to-bottom audit of the entire account setup.
We meticulously reviewed all critical configurations, including:
- Shipping parameters (delivery times, shipping costs, and handling times)
- Returns management and policies
- Disbursement and financial configurations
- Payment and billing settings
Our core objectives were clearly defined from day one:
- Reinstate the Amazon seller account and restore full trading capabilities.
- Build a powerful, trusted brand presence on Amazon Germany—Europe’s largest marketplace.
- Connect the client’s product catalogue with the widest possible consumer audience.
Brand Registry and listing deployment
Our first major strategic move was securing enrollment in the Amazon Brand Registry. This was a true game-changer. It allowed us to list products under the client’s official brand name and, crucially, showcase them using premium merchandising features like A+ Content and a fully customised Storefront.
In tandem, we ensured every single listing was enriched with deeply researched keywords. This optimised their organic search ranking, ensuring sustainable visibility and discoverability over time.
Product variations
While optimising the existing catalogue and launching new products, we restructured the inventory into multi-variant listings.
Product variation on Amazon is a powerful strategy that allows sellers to group different versions of the same product, such as varying sizes, colours, or pack quantities, under a single product page. This seamless user experience enables customers to browse and select their preferred options without having to navigate away or search through multiple individual listings.
Implementing variations not only declutters the storefront but also substantially boosts conversion rates, as it caters perfectly to specific customer preferences right at the point of purchase.
Maximising visibility via Amazon Ads
Immediately after refining the product listings, our next priority was scaling traffic through targeted Amazon Ads. We achieved this through a three-pronged approach:
- Auditing and optimising legacy ad campaigns to stop budget leakage.
- Launching highly relevant automatic campaigns to capture broad, emerging search terms.
- Implementing Product Targeting campaigns (ASIN targeting) to intercept high-intent traffic on competitor pages.
Executing the PPC strategy
With a solid foundation in place, we dived into historical sales data, category trends, and competitor movements to build high-converting ad structures. Our implementation involved:
We fully optimised the advertising matrix between March and April 2023. Following just a few days of fine-tuning our bidding strategy, the campaigns began delivering exceptional efficiency and a remarkably high return on ad spend (ROAS).
Building a clean campaign hierarchy based on core product categories.
Allocating precise budgets and bids tailored to specific ad groups and target audiences.
Visual content
A crucial pillar of our long-term brand-building strategy was the creative development of A+ Content, the Amazon Storefront, and the Brand Story section.
A+ Content: Designing advanced, visually rich product descriptions allowed us to showcase product benefits far more dynamically. This premium feel drives higher conversion rates and addresses customer queries directly on the page, removing friction from the buying journey.
Amazon Storefront: Building a bespoke, multi-page storefront gave Najder a professional, independent “website-within-a-website” feel on Amazon. This elevates brand trust and naturally encourages multi-item purchases, effectively increasing Average Order Value (AOV).
Brand Story: We implemented a dedicated Brand Story module to share the brand’s heritage in a few compelling sentences, highlighting the core values and the most popular products in their portfolio.
The Results
Following the launch of our tailored marketplace strategy, the brand entered a period of continuous, compounding sales growth. Month-on-month increases quickly became the norm. Our targeted interventions successfully boosted the existing sales value by approximately 480%, while simultaneously driving a 400% surge in total units sold.
Future roadmap
- Multi-marketplace scaling: Expanding Najder’s footprint into Amazon France and Amazon Italy by introducing new product lines and unlocking fresh localised advertising opportunities.
- Defensive ad campaigns: Launching branded defensive campaigns to protect the brand name and secure top positions for brand-specific search terms.
- Advanced ad formats: Deploying high-potential ad types, including Sponsored Display, Sponsored Brands, and video ads, to further dominate search results.
- Listing enhancements: Creating bespoke, highly informative infographics for product image galleries to maximise mobile and desktop conversion rates.
- New product launches: Actively enrolling upcoming product launches into targeted launch campaigns to stimulate immediate sales velocity and organic ranking from day one.
- Cross-channel expansion: Scaling sales across other prominent European platforms, such as eBay.de and Allegro.
...and we’re just getting started!
Our partnership with Najder is ongoing. In the fast-paced world of e-commerce, we continuously adapt and fine-tune every variable to keep pace with changing marketplace dynamics, algorithm updates, and seller policies.
Furthermore, we are actively replicating this success across other major e-commerce platforms. We believe wholeheartedly in our partners’ products, which is why we take immense pride in consistently driving their revenue upward.
Would you like to achieve similar results with us?
Let's talk about growing your sales across marketplaces!
