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EspañolOver 40% sales increase in 4 Months
The Client
Taphiceros, a seller active on eBay, Amazon and Allegro, specialises in upholstery materials for furniture, automotive applications, and DIY projects. Prior to partnering with our agency, the brand held a strong position in the Polish market but struggled to gain traction internationally. Their extensive range includes everything needed for independent upholstery projects – from furniture restoration to car tuning and interior design – featuring adhesives, a wide variety of furniture fabrics, felt, self-adhesive eco-leather, and velour in numerous patterns and colours.
The Challenge
During our initial consultation, the owner outlined their previous marketplace activities and the key obstacles they were facing:
- Lack of catalogue structure: An unorganised product catalogue made it difficult to manage existing listings and expand onto new marketplaces.
- Stagnant international sales: Despite offering competitive prices, the company struggled to break through on foreign platforms.
- Low visibility & lack of branding: Listings suffered from poor reach, and the brand had no established presence or recognition strategy in overseas markets.
- eBay Account Health issues: Incorrectly configured listings were negatively impacting account quality scores, which in turn limited promotional opportunities.
- Lack of content & keyword optimisation: Listings required an overhaul of titles and descriptions, better keyword integration, and the implementation of tools such as A+ Content and Brand Stores.
Building the product catalogue
We launched the partnership by cleaning up and restructuring the entire product catalogue. From that point forward, each product was assigned a unique SKU, EAN code, professional title, description, and high-quality imagery. This resulted in:
Full control over the entire product range
A streamlined process for listing on new marketplaces in the future
The use of unique EAN codes allowed for the creation of robust, high-performing listings
Increasing visibility on Amazon
The immediate priority was to improve listing quality and search visibility. We achieved this through:
- A comprehensive audit and optimisation of existing advertising campaigns.
- Refining titles and integrating high-intent keywords.
- Establishing and improving product bullet points.
- Creating brand-dedicated A+ Content for the listings.
- Fully utilising the Amazon Storefront.
Strategy and solutions
Our philosophy is simple: quality products deserve maximum visibility. We focused our strategy on establishing Taphiceros as a recognised brand, driving international growth far beyond the domestic market.
Implementation of changes
Once the strategy was defined, we shifted our focus to execution. Using historical sales data alongside a deep dive into category trends and competitor performance, we took the following steps:
Optimised and expanded listing titles with high-intent keywords.
Enhanced core product descriptions.
Refined backend search terms (Generic Keywords).
Built out comprehensive bullet points.
Conducted a full audit and optimisation of advertising campaigns.
Designed custom graphics and implemented A+ Content.
Launched a dedicated Brand Store (Storefront).
Introduced product variations and set up Swatch images.
We prioritised title optimisation based on data-driven keywords, while simultaneously strengthening the backend SEO and bullet points. A key factor in our success was the bespoke creative content produced by our agency for the A+ Content listings; this established the necessary brand authority to compete effectively on Amazon.
Additional initiatives
During the first few months of our partnership, we also implemented several secondary growth drivers:
- Introduced business pricing to capture a wider audience of professional buyers.
- Created a dedicated brand page to drive multi-product purchases.
- Implemented comparison tables within listings to increase Average Order Value.
- Used Swatch Images to ensure the brand’s offerings stood out from the competition.
Amazon
Following the launch of our strategy, the account entered a period of sustained growth. Every month of our partnership delivered significant increases, ultimately resulting in a 95% rise in total sales value compared to the starting point.
eBay
On eBay, we followed a similar strategic roadmap to our Amazon approach, with an additional focus on restoring Account Health, which had been compromised by previous listing errors. Our actions included:
- Implementing 330 listings, organised into clear product variants.
- Designing a bespoke, high-conversion template for all auctions.
- Launching a professional Brand Store and custom marketing banners.
- Leveraging the improved account quality to launch high-performance ad campaigns.
eBay results
Our interventions on eBay delivered an 82% increase in sales compared to the figures at the start of our cooperation.
Allegro
On Allegro, the brand was already performing well, with strong sales and efficient Allegro Ads. However, we identified specific opportunities to push these results even further. We implemented the following:
Maximising title length and relevance using the full character limit.
Launching a range of new products previously unavailable on the platform.
Deploying targeted ad campaigns for the expanded product range.
Future Roadmap
- Scaling sales onto Kaufland and eMAG.
- Developing presence across Amazon France (FR), Italy (IT), and Spain (ES).
- Continuous analysis to assess the sales potential of new product lines.
- Strategic implementation of further new product ranges.
...and we’re just getting started!
Our partnership with Taphiceros remains highly active. We are constantly adapting and optimising every sales element to stay ahead of the evolving conditions across all marketplaces. We believe in our clients’ products, and we take pride in consistently driving their sales growth.
Thank you for your trust!
Would you like to achieve similar results with us?
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