eMAG Ads Agency

eMAG Ads is the platform’s in-house advertising system, running on a PPC (Pay-Per-Click) model. This means you only pay when a potential customer clicks on your offer. These ads let you make your products stand out in search results, on category pages, and on competitors’ product pages, increasing your chances of a sale.

Organic reach is no longer enough to scale your business in the fast-moving eMAG environment. The platform is becoming increasingly saturated, and you are often competing not only with other sellers, but also with eMAG’s own offers (1P). Advertising campaigns let you cut through this noise instantly. This is crucial when launching new products, during seasonal sales (such as Black Friday), and when building a leading position in your category. What is more, the sales generated by ads fuel the algorithms, improving the organic ranking of your offers in the long run (the so-called flywheel effect).

eMAG Ads gives you several advertising formats to choose from:

Sponsored Products in search results (Keyword targeting) This is the basic advertising format: it shows promoted products at the top of the search results or in dedicated sections when a user types a particular query. The mechanism works on keywords and lets you raise a listing’s visibility at exactly the moment a customer is looking for that kind of product.

Sponsored Products on product pages (Product Targeting) This format places ads directly on the pages of specific products – both your own (cross-selling) and your competitors’. It is a tool for capturing traffic from other sellers, or for offering an alternative to customers browsing similar listings.

Automatic campaigns (Automatic Targeting) Here the eMAG algorithm picks the keywords and placements itself, working from the title, description and attributes in your product feed. It is often used while testing a market, to gather data on which phrases actually convert.

Manual campaigns (Manual Targeting) This type of campaign gives you full control over the advertising strategy. It lets you choose keywords by hand and set bids precisely for each phrase. That makes it possible to promote bestsellers aggressively on the most important phrases and to exclude words that generate cost without sales.

The cost of advertising depends on the category, the competition, and the CPC bids you set. Minimum budgets are flexible, which lets you test effectiveness without risking large sums at the outset. We set a recommended starting budget individually, after analysing your product range, so that there is enough data for optimisation.

eMAG Ads Partner: Awarded to agencies that meet strict quality criteria, pass certification exams, and actively manage substantial monthly ad budgets. Partners gain access to dedicated support and exclusive training.

It is not strictly required, but we strongly recommend it. Products carrying the Genius badge enjoy greater customer trust and offer faster delivery, which lifts the conversion rate considerably. Advertising products without that status can be more expensive and less effective, which is why we always advise on optimising the whole offer, not just the ads.