Allegro Ads
As an Allegro agency, we take over full management of your Allegro Ads campaigns. Our work involves building a well-thought-out strategy: from keyword analysis and campaign structure, through continuous bid optimization, and the decisive elimination of what doesn’t work.
Regardless of whether you are interested in sponsored offers or Allegro Ads display advertising. Our goal is to ensure that every zloty spent on advertising returns to you with profit, which you can easily verify in the simple and clear reports we provide.
Collaboration process with our Allegro Ads agency
Access
As an official Allegro Ads Partner+, we send you a request for access to your Allegro account via a secure permission management service. Once you accept the invitation, we automatically receive permissions to manage Allegro Ads campaigns on your behalf.
Initial analysis
In the first phase of running Allegro Ads campaigns, we conduct a thorough analysis of your Allegro account and previously run advertising campaigns to identify areas for improvement.
Launching advertising campaigns
Based on the analysis conclusions, we create a new, organized campaign structure. We divide your products into logical ad groups, select appropriate formats for them, and set initial bids to ensure the best possible start. We implement everything in the Allegro Ads panel, launching campaigns according to the developed strategy.
Allegro Ads Optimization
We regularly analyze campaign results, paying attention to key metrics such as Advertising Cost of Sale (ACOS), Return on Ad Spend (ROAS), or conversions. After data analysis, we make adjustments to bids, targeting, and keyword selection to achieve the best possible campaign effectiveness.
Reporting
Every month, you receive from us a detailed report in the form of a presentation that simply describes our actions and their results. Additionally, we provide you with a dynamic Excel spreadsheet presenting key indicators, ad performance, and, most importantly, the margin mass. We discuss everything during a summary online meeting, giving you full control over the budget and real insight into the profitability of your campaigns.
Constant contact and consulting
From the beginning of our cooperation, you receive your account manager. This is your constant point of contact – a person who knows your business, goals, and is at your disposal. You can always count on quick email and phone contact to solve problems on an ongoing basis and receive advice on optimizing sales on Allegro.
Challenges with Allegro Ads
You’ve already launched Allegro Ads advertising campaigns, but instead of sales growth, you only see increasing costs. Your budget “burns up” in the blink of an eye, the return on investment is unsatisfactory, and you don’t know which ads actually work. You feel like you’re losing control and money, and Allegro Ads seems like a complicated labyrinth rather than a tool for earning.
You have great products, but you feel that without advertising, you won’t break through the dense competition. The problem is that you don’t know where to start. The Allegro Ads panel overwhelms you with its multitude of options, and you fear that your actions won’t bring the desired effect. As a result, you do nothing and stand still, losing potential customers every day.
Regardless of the scenario, there’s one solution: You need expert support.
Allegro Ads Partner +
The Certified Allegro Ads+ Partner status is an official distinction awarded by Allegro exclusively to agencies that have proven their knowledge, experience, and high effectiveness in professional management of advertising campaigns on behalf of sellers.
As an agency with the Allegro Ads Partner+ certificate, we have access to resources unavailable to standard users: priority technical support from Allegro and the ability to use the latest beta advertising tools. By working with us, you gain a real competitive advantage and the certainty that your campaigns are conducted in accordance with Allegro’s best practices and standards.
Why launch
Allegro Ads campaigns with Raise Your Sales?
Profit,
not clicks
Our goal is your profitability. We don’t burn through the budget on empty clicks, but maximize the return on investment in advertising (ROAS). We analyze data and optimize campaigns so that every zloty spent brings real revenue and supports your business.
Experience in your industry
We’ve run campaigns for companies in dozens of industries. We know the specifics of different categories and know which strategies work and what’s a waste of money. You don’t have to be our testing ground. From day one, you benefit from the knowledge we’ve gained by managing profitable campaigns with large budgets.
Offer potential analysis
We don’t blindly promote everything. We start our work by analyzing your entire assortment to identify products with the greatest potential – your bestsellers, “rising stars,” and seasonal products. We focus the advertising budget where it will bring the fastest and highest return on investment, instead of wasting it on non-rotating goods.
Transparency
and constant contact
With us, you receive a specialist assigned to your account and regular, clear reports. You always know where your budget is going, what the results are, and who to talk to about strategy. This way, you have full control over your investment and confidence that your actions are being carried out in a thoughtful manner.
Flexible approach
The market is constantly changing, and we react for you. We analyze seasonal trends and competitor actions, and test new advertising formats. Your campaigns are flexible and constantly optimized so that you’re always one step ahead of the competition and maximize every sales opportunity.
You get your time back
Managing Allegro Ads independently often leads to months of trial and error and wasted budget. In practice, the cost of these mistakes is significantly higher than our professional service. By entrusting your campaigns to an Allegro Ads Partner+ agency, you invest in a strategy that is profit-oriented from day one.
What do clients think about our Allegro Ads agency?
See the success stories of our clients:
Customers who have trusted us:
What is Allegro Ads?
Allegro Ads is a system that solves the problem of low visibility of offers in a competitive environment. It allows for paid placement of your products in special, exposed places that often cannot be reached organically (e.g., the first two positions on the list). This way, your best products are placed directly in front of customers who are already ready to buy, which significantly accelerates sales.
As a seller, you have full control over the process – you decide which products you want to promote and what budget you allocate for it. The effectiveness of actions is fully measurable in a dedicated analytical panel, which allows for ongoing optimization of campaigns and maximization of return on investment.
What types of ads are available in the Allegro Ads panel?
Within Allegro Ads, you can use several advertising formats, each serving different business goals:
Sponsored Offers This is the most popular format, focused on direct sales growth. Sponsored offers appear in key areas of the service: at the top of search results, on competitors’ product pages, and even within the Google Ads partner network. This allows you to reach customers precisely when they are actively searching for your products.
Display Advertising This is a visual format, ideal for building brand awareness and promoting a wider group of products. Your advertising banners can appear on Allegro’s homepage, in search results, or in specific categories. It’s a great way to highlight your brand, inform about promotions, or redirect traffic to your Allegro store.
Video Advertising Short and dynamic video clips displayed in search results that effectively attract attention and allow you to present the most important product benefits in an engaging way. It’s an excellent tool for telling a product story and standing out from competitors’ static images.
Ads4Brands This is an advanced solution for manufacturers and brand owners who want to comprehensively build their image on the platform. Ads4Brands allows you to create a dedicated space for your brand (the so-called Brand Zone), offering unique visual formats that strengthen its recognition and authority.
Are sponsored offers the best Allegro Ads format to start with?
Our experience shows that in the vast majority of cases, yes. Sponsored offers are the safest and fastest way to increase sales when starting your promotional journey on the Allegro platform.
Why start with them? Because they operate on a CPC (Cost Per Click) model. This means you only incur a cost when a customer clicks on your offer. This ensures your budget works efficiently, and ads are displayed to individuals already searching for a specific product. It’s a straightforward path to acquiring new customers and standing out from the competition.
However, to achieve the best results, one cannot act “blindly”. Even the simplest Allegro advertising activities require attention. Regular optimization of bids and keywords helps avoid costly mistakes and maintain an optimal budget.
Once your listings start generating higher sales, it’s worth considering the next step. That’s when display advertising comes into play. It allows you to utilize spaces, for example, on the service’s homepage, and enables precise targeting, building brand image.
Remember, however, that the success of individual offers depends on continuous data analysis. Only well-thought-out advertising activities will ensure a stable return on investment.
What does it mean that your agency is a certified Allegro Ads+ Partner?
The Allegro Ads Partner Program is an Allegro initiative that brings together and verifies agencies specializing in running advertising campaigns in the Allegro Ads system. The program’s goal is to provide sellers with access to proven and competent partners who will help them effectively achieve their business goals on the platform.
The program has three levels of cooperation that reflect the agency’s level of engagement, experience, and results:
Program Participant: The basic level for agencies starting cooperation, gaining knowledge about Allegro Ads tools and implementing their first campaigns for clients.
Allegro Ads Partner: The level for agencies that meet specific quality criteria, have certified knowledge (confirmed by exams), and actively manage campaigns with a total monthly advertising budget of at least 100,000 PLN. Partners have access to dedicated support and training.
Allegro Ads Partner+: The highest, elite level awarded to agencies that manage campaigns with a total monthly budget exceeding 400,000 PLN, achieve above-average results, and closely cooperate with Allegro in platform development.
Raise Your Sales has the status of Allegro Ads Partner+, which is an official confirmation of our highest competencies and effectiveness by Allegro.
What do you practically gain by working with a Partner+ like us?
Assurance of the highest quality: You work with an agency whose knowledge and results have been rigorously verified by Allegro. This guarantees that your campaigns are in the hands of experts who know the platform inside out.
Access to dedicated Allegro support: As a Partner+, we have a direct line of contact with Allegro Ads managers. For you, this means faster problem-solving and support in non-standard situations, which minimizes the risk of downtime.
First-hand knowledge: We participate in exclusive product training and workshops conducted by Allegro. Thanks to this, we know the latest trends, features, and best practices, which we immediately implement in your campaigns.
Opportunity to test new features (Beta Tests): As a Partner+, we often have first access to new Allegro Ads tools and advertising formats. This gives you an advantage over the competition, as we can use innovative solutions before they become widely available.
What can I gain with Allegro Ads?
Investing in Allegro Ads campaigns is a strategic decision that allows you to actively shape your sales. Instead of relying solely on organic traffic, you gain access to tools that bring tangible benefits to your business:
Precise customer targeting: Allegro ads reach users actively searching for your products, ensuring higher effectiveness and better conversion.
Full control and measurable effects: You have full control over the budget, and advanced statistics allow you to measure return on investment (ROAS) and profitability on an ongoing basis.
Instant visibility: Your offers immediately appear at the top of search results, allowing you to outpace the competition and gain buyers’ interest.
Building brand awareness: Regular presence in promoted places and graphic formats build your brand recognition and customer trust.
Do I have to commit to a long-term contract with your Allegro Ads agency?
No. We cooperate based on an agreement with a 1-month notice period. We believe it’s our work results, not the contract, that will make you want to stay with us longer.
How long do I have to wait for the effects of Allegro Ads campaigns?
This is one of the most important questions. The effects of cooperation can be divided into three stages:
First results (1-4 weeks): In the first weeks, you’ll notice an increase in traffic and the first orders from campaigns. At this stage, we collect key data about your customers and the most effective ads.
Stabilization and profitability (1-3 months): After the first month, we optimize campaigns, eliminating unprofitable activities and focusing the budget where it generates real profit. During this period, sales from Allegro ads become stable and predictable.
Sales scaling (over 3 months): This is the stage where we aim to dominate the category and achieve results like in our case studies. For example, for one of our clients, we generated over 1.5 million zloty in advertising sales within 9 months.
Remember that Allegro Ads is a marathon, not a sprint. We quickly ensure visibility, and then consistently build a profitable and stable sales channel for your business.
How much does advertising on Allegro cost, and is there a minimum advertising budget?
The cost of advertising on Allegro depends on the billing model and your settings. In the most popular format (Sponsored Offers), you pay on a PPC (Pay Per Click) model – only for a click on the offer, not for its display.
You control these costs through two main settings:
Maximum bid per click (CPC – Cost per click): The maximum amount you will pay for a click.
Daily budget: A spending limit that the campaign will not exceed (the technical minimum for Allegro sponsored offers is 3 PLN).
For display advertising, billing can also be based on impressions (CPM – Cost per mille), which we determine depending on the campaign’s objective.
The recommended campaign budget is always determined individually based on an analysis of your account – we consider your product portfolio, competitive landscape, and the number of offers. To ensure effective optimization and reliable data collection, the minimum monthly advertising budget we work with is 1500 PLN. This amount allows for a genuine fight for customers and profitable sales scaling.
How can I verify the competence and experience of your Allegro Ads Partner+ agency?
The best confirmation of our skills is the trust that Allegro itself has placed in us by awarding us Allegro Ads Partner+ status. This is the highest level of partnership, demonstrating our knowledge and effectiveness. This gives you confidence that your advertising budget is in the best hands. And you can find specific examples of how we turn our experience into client success in our case studies.
Which companies will benefit most from working with an Allegro Ads agency?
Our service is for manufacturers, distributors, and brand owners who treat advertising on Allegro as an investment in development. Whether you want to safely start your first campaigns or increase the profitability of current activities, our support will help you effectively achieve your sales goals.
My current Allegro Ads campaigns are not profitable. Can you help?
This is a common situation we encounter. We begin each such collaboration with a detailed audit of your existing Allegro Ads campaigns. Based on this, we honestly assess the potential and openly inform you about what can realistically be improved and where the problems lie. If we see room for growth, we present a specific action plan. Often, just a fresh perspective and our experience can significantly improve advertising profitability. We invite you for a free, no-obligation consultation, during which we will examine your campaigns and evaluate the real growth potential.
Can I entrust you with only managing Allegro Ads campaigns without full account service?
Absolutely. Although we specialize in comprehensive sales development, we understand that sometimes you only need support in a specific area. Therefore, we also offer Allegro Ads management as a separate, independent service.
If you want to effectively advertise your products, our experts will take control of your advertising panel. We will ensure that your offers are displayed in the most visible places on the platform, reaching customers ready to purchase.
We have experience working with companies from various industries. We know how an ad group should be structured to achieve the best results while maintaining profitability. This ensures your campaign will be properly optimized, and you will maximize the potential benefits of Allegro Ads, while retaining full control over logistics and customer service.
Schedule a free consultation with Allegro Ads agency:
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