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Delegate your Wayfair account management to us and reclaim time for strategic business growth. We handle the entire process: registration, product onboarding, analytics, Account Health monitoring, and marketing. Leverage our expertise to successfully reach millions of new customers.
Your business deserves global reach
Wayfair is your ticket to the premier league of global e-commerce in the Home & Garden sector. We help you build a robust new revenue stream, making your business more resilient to fluctuations in the domestic market. Before we start, we audit your product range against the platform’s requirements. If our analysis shows that expanding onto this platform isn’t profitable for you, we tell you straight. We don’t burn through budgets where we don’t see a real chance for success.
Our Wayfair account management services
Standard
WHAT'S INCLUDED
- Support with your application and registration on Wayfair
- Seller account setup
- Creating new listings and optimising existing ones
- Keyword research and SEO
- Setting up and managing Wayfair Advertising campaigns
- Ongoing competitor analysis
- Assistance with pricing strategy management
- Sales forecasting
- Verifying legal and certification requirements for international markets
- Integrating the platform with systems like BaseLinker
- Monitoring Account Health and key performance indicators (KPIs)
- Review monitoring and swift response to negative feedback
Total Cost:
We tailor the management fee to the scale of your business. It depends primarily on the number of products in your portfolio.
Our workflow
Our support relies on a clear and straightforward process. This ensures you know exactly what to expect and have full control over your business growth.
Kick-off – strategy development and timeline
If you don’t have an account yet, we start our partnership by guiding your company through the registration and verification process. Once we have access to the dashboard, we work together to develop a tailored action plan and sales strategy. At this stage, we meticulously analyse your inventory and competitor activity in international markets, ensuring our efforts are highly targeted from day one.
Setup and compliance (week 1)
In the first week, we focus on the technical aspects of your profile to ensure seamless trading. We configure payment settings, delivery methods, and return addresses in accordance with the platform’s requirements. We verify your tax details and integrate the account with your sales management system (e.g., BaseLinker), preventing operational errors right from the start.
Comprehensive catalogue rollout (months 1-2)
This is the stage where we transform your product catalogue into a professional storefront, paying attention to every detail that attracts customers:
- Professional descriptions: we craft engaging copy in the appropriate language to build a professional image and address the needs of local buyers.
- Keyword analysis: we optimise titles and content for the search algorithm using local search terms, ensuring your products naturally gain visibility.
- Key attributes: we fill in all parameters and item specifics so customers find your listings instantly using the platform’s filters.
Scaling growth (ongoing post-launch)
Once the account is technically ready, we move on to active management aimed at strengthening your position in the category and maximising profits:
- Wayfair Advertising campaigns: we design and optimise PPC ads. We analyse KPIs like ROAS to ensure your marketing budget works as hard as possible for the best return.
- Account Health management: we monitor your account’s key metrics, maintaining a high seller rating and building buyer trust.
- Continuous optimisation: we consistently improve listings and pricing strategies, reacting to competitor moves and shifting market trends.
Reporting and strategic planning (monthly cycle)
Every month, we catch up online for an in-depth review of your sales performance and goal progression. We present a clear report on the work completed and jointly agree on priorities for the upcoming period to keep your business growing and unlocking new revenue streams.
Which companies benefit most from working with our agency?
Manufacturers
Focus on product excellence – we’ll handle the algorithms. You’ve mastered the art of production, but managing a global storefront is a full-time job in itself. If you lack the internal resources to navigate the technical side of sales, we act as your dedicated commercial arm – allowing you to oversee the production line while we manage your storefront.
Importers / Private Label Brands
Scale your brand with confidence. Building a dominant position through imports is a high-stakes game. You need a partner who understands the marketplace minefield and can help you establish a profitable presence while avoiding the expensive pitfalls that often catch unguided brands off guard.
Distributors
Escape the race to the bottom. If you are weary of destructive price wars and razor-thin margins, it’s time to shift gears. We help you diversify your sales channels and reclaim profitability by focusing on strategic reach and value, rather than just competing on the lowest price point.
How else can we support your business?
Beyond continuously growing your sales, we offer support with specific tasks your business currently needs on Wayfair.
- Wayfair training – we train your team to independently and efficiently manage day-to-day sales on the platform.
- Account and listing audits – we thoroughly analyse your current performance, identify errors, and pinpoint areas where you recover lost revenue.
- Strategic consultancy – we provide expert guidance at crucial moments. We advise on how to respond to market shifts and successfully increase your profits.
- Graphic design services – we create professional visuals that clearly highlight your product benefits and encourage customers to place an order.
See the success stories of our clients:
Why partner with Raise Your Sales?
An expert, not a call centre
Included in the management fee, you get the support of an onboarding specialist, an advertising expert, and a Project Manager. You don’t need to recruit separate specialists for international markets – we provide a ready-made team and the expertise to professionally scale your business on Wayfair.
Profit, not just revenue
You have direct contact with a dedicated Account Manager who knows your products and the Home & Garden sector inside out. Forget about anonymous support tickets – we take over all communication with Wayfair support and swiftly resolve any technical complexities.
Diversifying
We accurately calculate your profitability on the platform. We help you set a pricing strategy that factors in specific logistics costs and platform commissions, ensuring you maintain a satisfying margin.
Market diversification
Relying solely on the domestic market is a risk. With us, you build a strong, stable revenue pillar in Western Europe and the US. This makes your business resilient to local economic shocks and policy changes on other platforms.
Hassle-free compliance
We guide you through the registration and verification process. We ensure your listings meet Wayfair’s strict requirements, protecting you from account suspensions and guaranteeing a professional start from day one.
Reclaiming your time
We take the weight of learning a new platform and daily, foreign-language account management off your shoulders. We take full ownership of your Wayfair operations, giving you the space to expand your production and improve your ranges.
What our partners say
A business-effective company with extensive experience and a positive attitude. I recommend it.
Bernard Bocian
Sales Director at Meester Group.
We wholeheartedly recommend RYS. Great account management on: Amazon and eBay. The team has deep and reliable knowledge and uses effective tools that have significantly helped us develop our business. Most importantly, the team is always ready to help, even with issues that go beyond their standard services. Their extensive experience in the business is evident in every aspect of cooperation. We definitely recommend!
Mateusz Najder
CEO at Najder
Full professionalism from the first day of cooperation, and consequently, the effects of cooperation can be observed very quickly. Working with Ms. Zosia is a pure pleasure. I recommend her with a clear conscience 🙂
Karolina Helemejko
CEO at Bio EKOS
Very good contact, perfect cooperation from the very beginning. The effects of the company's work were visible almost immediately. I recommend it with a clear conscience!
Filip Kurdziel
CEO at Parkiety Kurdziel
A very reliable and professional company. The goals set are 100% achieved as intended. Sales bars are increasing month by month. DEFINITELY RECOMMEND. Ms Zofia, Mr Wojciech - thank you!
Bartłomiej Cholewa
Marketing Director at Lakma
Cooperation with the company is developing in a very good direction. Contact, knowledge and reliability - at a high level. The guys know their stuff. We count on a long-term relationship and continuous development. For those who are undecided, a definite YES, it's worth it 🙂
Arkadiusz Wierzbiński
CEO at FamilyMeble
A very good and reliable company. They know their stuff and it is really worth using their services. Adding products, advertising, everything is so professional that you can't do it yourself.
Jakub Dłużyński
CEO at Zatechs
We started our cooperation with Amazon, but over time we expanded it to eBay, Kaufland and Allegro. Everything is fast, precise and professional. Very good contact; they always answer my questions and help if needed. I sincerely recommend working with Raise Your Sales.
Sebastian Dyga
CEO at MillionMebli
Trusted by:
Partnering with Wayfair differs from popular marketplaces in that the platform acts as a direct retailer. Your task is to provide the net wholesale price at which your company sells the product to Wayfair. The platform then takes on the responsibility of calculating the final retail price shown to the customer on the site. To do this, it uses proprietary algorithms that factor in your base price, shipping costs, and the current market situation to ensure your listing is attractive to buyers while securing a stable profit for you.
Yes, the platform offers an advanced logistics programme called CastleGate. This allows you to store your inventory directly in Wayfair’s distribution centres, speeding up delivery times and boosting the visibility of your listings. The option to join CastleGate becomes available once you fully complete the onboarding process and start making your first sales.
No, we build partnerships based on tangible benefits, not obligation. Our contract features a flexible, one-month notice period. You work with us because you see your sales figures growing and value our team’s professionalism, not because you’re tied down by rigid legal clauses. We prefer to earn your loyalty through our effectiveness.
Our goal is to take full ownership of operations so you focus on growing your core business. We handle roughly 95% of the tasks involved in day-to-day Wayfair account management. Your involvement is key primarily at the start, when we map out our market entry strategy together. After that, our communication is streamlined to regular online catch-ups where we review reports, analyse performance, and jointly set priorities for the month ahead.
Let's talk about growing your sales across marketplaces!
Do you need help with other marketplaces?
Amazon
Unlock the potential of the world’s largest e-commerce platform. We will help you successfully enter new markets and build a strong advantage over your competitors.
Allegro
Scale your business across Central Europe. We will help you effectively reach customers in Poland, the Czech Republic, and Slovakia. Build your brand awareness on one of the largest and fastest-growing marketplaces in Europe.
eMAG
Expand your business to Romania, Bulgaria, and Hungary. We will guide you through the whole integration process and take care of your ongoing business development.
eBay
Reach millions of active buyers worldwide. eBay is your gateway to the massive markets of the UK and the US. We will set up your account and optimise it daily to build a strong international presence.
Kaufland
Take advantage of this rapidly growing platform in Germany and across Europe. We will establish your new distribution channel smoothly and securely.
Other marketplaces
We will introduce your brand to platforms specialising in your industry and to local leaders – where your customers actually are.
- Cdiscount
- ManoMano
- OTTO
- See our solutions
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