Kaufland Seller Training

Our sessions are intensive, hands-on workshops, not passive lectures. Instead of wasting time on generic instructions, we log in directly to your seller account and solve the real problems of your business. We skip the theory and focus on practice: from correctly mapping offers onto existing EAN codes, through configuring shipping rate cards for multiple countries, to meeting legal requirements (e.g. LUCID). This gives you the certainty that every minute of the training brings you closer to a successful expansion into markets such as Germany, the Czech Republic or Slovakia.

We begin with a no-obligation consultation that allows us to understand your goals and the specifics of your product range. We then move on to online workshops, where we configure the settings and create offers that genuinely sell, working live in your own account. After each session, you receive specific tasks to implement, so that you reinforce your knowledge in practice. Throughout the whole cooperation we are at your disposal, helping to clear up any doubts about the panel or the regulations.

The time commitment depends on your needs, but we normally build it on two pillars. The first is the sessions with your trainer, for which it is worth setting aside 2 to 4 hours a week. The second is your own work, that is, implementing changes on the account (filling in attributes, configuring shipping), which usually takes 4 to 8 hours a week. Getting fully ready to manage sales across several markets from a single panel normally takes 2 to 3 months.

Only active practitioners from our team pass the knowledge on to you. They are experts who manage client accounts on Kaufland every day, optimise Sponsored Product Ads campaigns and look after our partners’ account health metrics. You learn from people who know the local customers and the platform’s algorithms, so you know how to minimise the risk of blocks and how to scale sales effectively.

Absolutely. Many sellers come to us when their listings are visible but are not generating sales. We start with an audit of what you are doing – we check price competitiveness, delivery times and listing quality from an SEO point of view. We work out a recovery plan together. Our goal is not only to improve your results, but to teach you how to diagnose the causes of a downturn yourself.

It certainly will. Kaufland plays by different rules than Allegro or Amazon – in how listings are integrated, for instance, or in legal requirements such as packaging registration in Germany. Training the team is crucial to avoid operational mistakes and account blocks. Several employees can take part in the workshops, which brings everyone to the same level on using the Kaufland Seller panel and on the standards of serving customers abroad. Investing in your team’s skills means the knowledge of this platform stays inside your company.

We believe in honesty, so instead of empty promises we guarantee that you will gain hard skills and complete autonomy. Once our cooperation ends, you will know how to manage the account, create offers that are visible to the algorithms and use advertising effectively. We will equip you with solid foundations and tools, and with your consistent work, sales growth on the Kaufland markets will be the natural outcome.