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We handled every technical and administrative aspect, ensuring compliance with German regulations.
Case study PAM-FOLIE
AmazonScaling sales on Amazon.de for a manufacturer of household products
About the client
PAM-FOLIE is a Polish manufacturer of plastic bags. The company offers a wide range of films and bags for household and professional use. Its products are robust and varied, meeting the needs of both individual consumers and businesses buying in bulk.
Before partnering with our agency, the company had a strong position in the Polish market and on Allegro, but it lacked brand awareness and a presence in foreign markets. Selling plastic film and bags in Germany called for a completely different approach from the one it had taken in its home market.
Setting up the account on Amazon went smoothly from the very start. We took care of all the formalities, including account registration, data verification and configuring the right selling options. We helped select the best sales strategies and tailored the offering to the way the Amazon platform works.
What PAM-FOLIE sells
| Product category | Example variants |
|---|---|
| Plastic bags | bin bags, recycling bags |
| Plastic films | construction film, garden film, furniture protection film, LDPE film |
The packaging industry
The market for plastic film and bags is a segment where competitive advantage comes down to the details: precise technical specifications, consistent raw material quality and logistics tailored to the low unit margins typical of high-volume products. The packaging industry largely operates on a B2B and B2C basis at the same time, which means an effective marketplace offering has to appeal both to individual customers looking for everyday bags and to businesses ordering construction or furniture protection film in large quantities. For Polish manufacturers, used to trading relationships built up over many years on the domestic market, entering Amazon means translating that experience into the language of data, keywords and sales automation.
The client’s challenges
Despite its success on Allegro in Poland, PAM-FOLIE ran into difficulties expanding abroad after deciding to sell exclusively on Amazon. The company’s owners faced the following challenges:
Completing the formalities required to start selling on Amazon.de,
Adapting the offering to local legal requirements, including product labelling and compliance with German safety standards and sales regulations,
Optimising shipping and order fulfilment, including adapting logistics to Amazon FBA requirements,
Adjusting product prices to the realities of the German market, taking local costs, taxes and competition into account.
Selling bin bags and recycling bags online also raises the question of how to stand out with a product so similar to what competitors offer. In this sector, customers compare price and specifications above all else.
What we did
Goals and strategy
Our partnership with PAM-FOLIE began with setting up an Amazon account, configuring it in full and defining clear business goals:
- increasing bin bag sales on Amazon,
- building the manufacturer’s brand awareness in the German market,
- achieving profitable sales by optimising advertising and logistics costs.
Key assumptions
- the client providing a complete product catalogue with detailed technical information,
- preparing graphics tailored to Amazon’s requirements, including product photos and promotional visuals,
- adapting listing content and advertising strategies to the German market.
Implementation and optimisation
Our work centred on end-to-end support for PAM-FOLIE’s entry into Amazon’s German marketplace, covering:
Product listing optimisation
We created professional product descriptions built around keywords specific to the German market, while also making sure the technical specifications of the film, such as thickness and strength, were presented in a way customers could easily understand. We prepared high-quality graphics, including infographics and A+ Content, that highlighted the strengths of PAM-FOLIE products.
Pricing strategy
We analysed the competition and local costs to set optimal product prices, ensuring competitiveness and profitability in the long run.
Amazon FBA implementation and optimisation
We helped PAM-FOLIE make effective use of Amazon FBA logistics, enabling fast and efficient order fulfilment as well as eligibility for Prime.
Advertising strategy
Our advertising work for PAM-FOLIE on Amazon focused on maximising results while optimising costs. Here are the key pillars of our strategy:
- Integrated PPC campaigns – we launched a variety of Pay-Per-Click campaigns, harnessing the full potential of the Amazon Ads platform. These included Sponsored Products (to increase product visibility) and Sponsored Brands (to build brand awareness and drive traffic to the Storefront).
- ACoS optimisation – a key element was the continuous testing of keywords and target audiences. We monitored and adjusted campaigns to achieve the lowest possible ACoS, which kept sales profitable.
- Effective budget and bid management – we actively managed campaign budgets, reallocating them to the most profitable campaigns and keywords to make the best use of the available funds and increase return on ad spend.
The results of our work
Since its market debut in July 2024, PAM-FOLIE has seen continuous, rapid sales growth on Amazon.de. As a newcomer to such a competitive market, the brand generated impressive sales volumes from the very start, consistently building its position over the following two years.
Sustaining a steady upward trend right through to 2026 is the direct result of an effectively executed advertising strategy and a perfect fit between the offering and the exacting standards of German consumers. This uninterrupted progress – achieved from absolute zero on a brand-new account – is proof of market success and lays a solid foundation for further expansion into other European markets.
| July 2024 | 13,762.74 | 1,608 units |
|---|---|---|
| August 2024 | 17,804.98 | 1,718 units |
| September 2024 | 20,709.33 | 1,789 units |
| October 2024 | 24,927.04 | 2,022 units |
| November 2024 | 24,538.91 | 1,956 units |
| December 2024 | 23,735.12 | 1,724 units |
| January 2025 | 33,793.87 | 2,510 units |
| February 2025 | 26,558.01 | 1,885 units |
| March 2025 | 34,308.67 | 2,591 units |
| April 2025 | 38,924.87 | 2,703 units |
| May 2025 | 41,658.17 | 2,767 units |
| June 2025 | 41,491.93 | 2,771 units |
| July 2025 | 48,519.07 | 3,213 units |
| August 2025 | 44,591.16 | 2,956 units |
| September 2025 | 49,678.73 | 3,290 units |
| October 2025 | 56,607.77 | 3,727 units |
| November 2025 | 52,866.45 | 3,469 units |
| December 2025 | 37,256.08 | 2,361 units |
| January 2026 | 59,924.69 | 3,818 units |
| February 2026 | 50,883.27 | 3,141 units |
| March 2026 | 64,334.8 | 3,958 units |
| April 2026 | 70,398.42 | 4,303 units |
| May 2026 | 71,643.11 | 4,284 units |
Reviews
A significant rise in the number of positive reviews on Amazon is clear evidence of growing customer satisfaction with PAM-FOLIE products. This is the direct result of our consistent commitment to top-quality bags and efficient customer service.
More positive reviews not only increase the visibility of our products on the platform but also strengthen the brand’s image, building trust and, in turn, driving a higher conversion rate.
Reviews
Visibility
PAM-FOLIE products gained significant visibility and achieved higher search rankings on Amazon. This was made possible by comprehensive optimisation, which included:
- precise keyword selection, closely matching German customers’ search queries,
- compelling, optimised product descriptions that clearly presented benefits and specifications,
- professional infographics visually showcasing the products’ key features and uses; we also ran A/B tests on main images to identify those that converted best and attracted potential customers’ attention,
- successful adaptation of the strategy to the French market, with fully localised FBA listings optimised for French consumers’ distinctive buying behaviour and preferences.
In addition, effective advertising campaigns and a growing number of positive reviews significantly strengthened our position on the platform. All of this translated into greater conversion potential and firmly established the PAM-FOLIE brand in the German market.
Growth
Following its successful debut on Amazon.de, PAM-FOLIE is focusing on continued growth, implementing strategic initiatives aimed at expanding its reach and increasing profitability.
Expansion on Amazon: the French market
We are continuing to expand on the Amazon platform itself by launching sales in the French market. This market is particularly promising given its size and depth, although consumers there also have high expectations of quality and customer service. Our experience in the German market will allow us to meet these demands efficiently and smoothly adapt our marketing and logistics strategy to local conditions.
Broadening the product range
We are continually broadening PAM-FOLIE’s range by introducing new products such as garden film, furniture protection film and LDPE film. This helps us respond better to the market’s evolving needs and increase the potential value of every shopping basket – including where customers expect solutions that meet rising requirements for biodegradable film and eco-friendly packaging.
A new sales channel: Kaufland.de
Alongside our work on Amazon, we are moving beyond a single platform and launching sales on Kaufland.de. This will allow the PAM-FOLIE brand to reach an entirely new group of loyal customers in Germany, increase its business flexibility and get the most out of the German e-commerce market through diversified sales channels. This model also supports bulk sales of film packaging to B2B customers looking for a reliable supplier beyond Amazon itself.
Ongoing partnership
Our partnership with PAM-FOLIE is a dynamic, continuous process. We constantly adapt and optimise every element of the sales strategy to respond to changing conditions on the Amazon platform.
We believe in the potential of our clients’ products, which is why we successfully help them achieve better and better sales results.
Thank you for your trust!
Want to achieve similar results for your business?
We specialise in supporting manufacturers and distributors selling on Amazon and other marketplaces. For many years, we have been helping companies across a range of industries increase the visibility of their listings, improve conversion and scale their online sales.
If you’re wondering whether your business has the potential to grow on marketplaces – let’s talk. We’ll analyse your situation and tell you honestly whether, and how, we can increase your profits.
- €948,917sales on Amazon.de
Jul 2024 – May 2026 - +81%Jan–May 2026 YoY
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