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Allegro Seller Training


Our Allegro training offers a comprehensive guide to the platform’s entire ecosystem. We explain, in clear and straightforward terms, how to professionally manage your listings, achieve Super Seller status, and run highly effective advertising campaigns.

We focus on practical, actionable insights rather than dry theory. We guarantee that by the end of the training, you will be fully equipped to manage your operations independently. You will walk away with the exact knowledge and tools needed to set your account up for sustainable growth.

Allegro Seller Training
  • Allegro Seller Training11:00 - 12:30

How we work

How our Allegro training course works

We know that practical application is the key to mastering any marketplace. Therefore, our training sessions are delivered as one-on-one remote mentoring, taking place right inside your Allegro seller panel.

Forget about generic case studies or dry data. Right from the start, we dive into your actual business: analysing your active listings, your Allegro Ads, and the current sales hurdles you are facing.

Twice-weekly sessions: We get together twice a week for 1–2 hours of intensive online collaboration to fine-tune your account performance in real-time.

Practical assignments: Following every meeting, you will be given specific tasks to complete. This ensures you fully grasp the concepts and build the confidence to run your Allegro sales without outside help.

What does our Allegro training look like?

Training

Our learning modules

Dedicated support: You are never left on your own. Your assigned expert remains at your disposal via phone and email for the entire duration of the course.

Consider this an upgrade to your company’s internal skill set. Your single fixed fee covers multiple team members, ensuring your whole e-commerce department shares the exact same know-how and executes a unified, effective strategy.

  • Beginner Package

    "Start from scratch"

    from7 500 PLN

    net

    The training fee is calculated individually, based on the total number of hours and the specific modules selected.

    What will you learn?

    Module 1: Account fundamentals and strategy

    • Business account registration and full verification process
    • Configuring after-sales policies (returns, complaints, and warranty terms)
    • Setting up shipping rates and dispatch times
    • Product grouping and linking offers to the Allegro Catalogue
    • Market and competitor analysis (using basic Allegro Analytics features)
    • Introduction to multi-channel integrators (BaseLinker / Apilo)

    Module 2: Listing creation and search visibility (SEO)

    • Researching and selecting high-converting keywords using the Allegro Campaign Planner
    • Crafting SEO-optimised titles and parameters
    • Understanding Allegro’s search algorithm
    • Writing compelling descriptions and optimising product image galleries to meet Allegro's standards

    Module 3: Logistics and your first orders

    • Configuring delivery methods and qualifying for the Allegro Smart! programme
    • Order management through the Allegro dashboard
    • Introduction to One Fulfillment by Allegro

    Module 4: Advertising and promotion

    • Introduction to the Allegro Ads system (Sponsored Offers)
    • Structuring and launching your first PPC campaign
    • Basic promotional tools (Featured offers, Promo Packages)
    • Establishing a foundational pricing strategy

    Module 5: Account management and customer service

    • Navigating the "My Sales Quality" dashboard
    • Customer service standards and handling Allegro Discussions effectively
    • Compliant methods for generating positive feedback
    • Allegro terms and conditions in practice: common mistakes and pitfalls that can lead to account suspension
    Duration:
    2 months
    Meetings:
    • 8 sessions (2 hours each) or 16 sessions (1 hour each)
    • Twice a week (flexible)
    Schedule a free consultation
  • Package for Advanced Sellers

    "Scaling Sales on Allegro"

    from9 500 PLN

    net

    The training fee is calculated individually, based on the total number of hours and the specific modules selected.

    What will you learn?

    Module 1: International expansion - Allegro CZ, SK and HU

    • Tax strategies: VAT-OSS versus local VAT registration
    • Cross-border logistics (shipping from your local warehouse vs. Allegro One Fulfillment)
    • Translating listings and adapting pricing strategies for foreign markets
    • Running effective Allegro Ads campaigns in the Czech, Slovak and Hungarian markets
    • Managing international customer service and returns logistics

    Module 2: Advanced SEO and brand building

    • Brand positioning and maintaining Super Seller status
    • Creating and optimising your Seller Store (banners, product series, offer tags)
    • Qualifying for the "Brand Zone" and maximising its benefits

    Module 3: Scaling advertising campaigns (Allegro Ads)

    • Auditing and restructuring existing Allegro Ads campaigns
    • Advanced strategies for PPC bid optimisation and budget management
    • Leveraging graphic ads and brand awareness campaigns effectively
    • Analysing advertising reports and optimising ROAS
    • Setting up and managing promotional tools (Coupons, Coins, Allegro Campaigns, HIT, Super Price)

    Module 4: Advanced operations and logistics

    • Proven strategies for handling difficult customers and mitigating negative feedback
    • Advanced Allegro Analytics: spotting trends, top search phrases, competitor activity, and market potential
    • Profitability analysis: identifying hidden costs, calculating true margins, and interpreting sales reports
    • Sales forecasting and advanced inventory management
    • Automating dispatch and order management via integrators (BaseLinker / Apilo)
    Duration:
    3 months
    Meetings:
    • 12 sessions (2 hours each) or 24 sessions (1 hour each)
    • Twice a week (flexible)
    Schedule a free consultation

Schedule

Sample schedule for Allegro training

We tailor the schedule to the specific needs and knowledge level of your team or individual members. A sample training schedule is provided below.

Phase 1: Introduction to Allegro and sales fundamentals

  1. Week 1

    Meeting 1

    • Introduction to the Allegro ecosystem
    • Comprehensive Allegro account audit
    • Overview of Allegro’s terms of service and selling guidelines

    Meeting 2

    • Creating and managing listings
    • Category selection and keyword research
    • Fundamentals of product pricing
  2. Week 2

    Meeting 3

    • Advanced listing management
    • Selecting and optimising product images and galleries
    • Differentiating your listings from the competition

    Meeting 4

    • Allegro SEO basics
    • Increasing organic search visibility
    • Introduction to promotional tools

Phase 2: Allegro Ads training

  1. Week 3

    Meeting 5

    • Managing Allegro Ads campaigns
    • Crafting highly effective Sponsored Offers
    • Graphic ads vs. standard PPC
    • Optimising your advertising budget

    Meeting 6

    • Analysing Allegro Ads performance reports
    • Adjusting your strategy based on data
    • Best practices for "Featured offers" listings
  2. Week 4

    Meeting 7

    • Building customer loyalty on Allegro
    • Customer service standards and returns handling
    • Proven strategies for achieving Super Seller status

    Meeting 8

    • Competitor analysis on Allegro
    • Utilising analytics tools to track rival activity
    • Proactive and reactive sales tactics

Phase 3: Optimisation and long-term strategy

  1. Week 5

    Meeting 9

    • Promotional tools: Coupons, Coins, bundle discounts, and badges
    • Preparing for major sales events (Allegro Days, Black Friday, Cyber Monday, etc.)
    • Strategies for clearing slow-moving stock

    Meeting 10

    • Conversion Rate Optimisation (CRO) for listings
    • Proven techniques to boost your conversion rates
    • Cross-selling and up-selling tactics
  2. Week 6

    Meeting 11

    • Advanced skill-building and personalised growth advice
    • Long-term sales planning and forecasting
    • Developing an annual marketplace marketing plan

    Meeting 12

    • Complete programme summary
    • Q&A session: resolving your final queries
    • Course wrap-up and recommendations for our continued partnership

Who it’s for

Who is this Allegro training for?

  • Brand owners, manufacturers, and distributors planning a strategic launch on Allegro who want to bypass costly early pitfalls.

  • SME owners who need a deep understanding of Allegro’s ecosystem to drive profitable, long-term sales strategies.

  • Experienced sellers looking to break through a sales plateau, increase their profits, discover new ways to promote their products and make full use of their offers’ potential.

  • E-commerce and marketing specialists aiming to upskill in marketplace SEO, listing optimisation, and the profitable management of Allegro Ads campaigns.

  • Sales and Marketing Directors seeking the frameworks needed to effectively manage, train, and lead their teams to deliver measurable ROI on Allegro.

Who is the Allegro training for?

Benefits

What will you gain from our Allegro training?

  • Proven frameworks and resources – We don’t just teach; we equip you with the exact templates, checklists, and operational workflows we use on a daily basis to manage our clients’ accounts.

  • Two weeks of post-training support – We understand that real-world challenges often arise during implementation. That is why we provide two full weeks of dedicated support after the programme concludes, ensuring you can confidently apply your new skills in practice.

  • Personalised certification – You will earn a tailored certificate that serves as tangible proof of your practical, market-ready expertise in Allegro sales, rather than just a symbolic piece of paper.

What will you gain from our Allegro training?

Trainers

Who runs our Allegro training?

  • Michał Sablik

    Michał Sablik

    CGO & Founder

    My sales career began in 2009, managing hardware for major global brands like Dell, Lenovo, and Samsung. In 2016, I joined Green Cell, starting in customer service where I mastered end-to-end order processing before moving into international e-commerce development. For nearly four years, I managed the Green Cell brand across a diverse range of marketplaces, including Amazon, eBay, Kaufland, eMAG, Cdiscount, Darty, and Fnac.

  • Damian Ulko

    Damian Ulko

    Head of E-commerce

    I’m a marketplace enthusiast with years of experience in the e-commerce space. By tracking technological shifts and changing consumer habits, I ensure our strategies stay ahead of industry innovations. I enjoy using various platforms as a consumer just as much as I like deconstructing their functionality as a professional. I specialise in growth on Allegro and eMAG. I come from an IT background and, away from the desk, I’m into programming, football, travel, and economics.

  • Konrad Wadowski

    Konrad Wadowski

    E-commerce Sales Expert

    I spent nearly a decade with Adidas Poland, progressing from the shop floor to technology training and eventually becoming a Deputy Store Manager. Seeking a new challenge, I joined Mikesport, where I gained my first experience with Allegro, Amazon, and eBay. I then spent three years at Green Cell, consolidating my marketplace knowledge while spearheading launches on new platforms like eMAG, Cdiscount, Rakuten, and Fnac.

  • Magdalena Juraszek

    Magdalena Juraszek

    New Business Manager

    I’ve been an e-commerce and marketplace specialist since 2016, and I’ve always been fascinated by Amazon’s global potential. For me, the key to success lies in presentation – how a listing looks and how a brand is perceived. I go the extra mile to ensure every project aligns with current trends and customer expectations. I value building genuine connections and exchanging insights with clients. When I’m not at work, I love travelling to broaden my horizons and find fresh inspiration.

Case studies

See the success stories of our clients:

1 / 15
  • 5.2×higher sales in July 2023 than the pre-RYS average
  • +122%sales in April vs March 2023
  • PLN 15.68Allegro Ads return per PLN 1 in July 2023

Why us

Why choose Allegro training delivered by Raise Your Sales?

  1. Active practitioners, not theorists

    Our Allegro training sessions are delivered by active practitioners who manage high-volume accounts and complex advertising campaigns on a daily basis. You receive battle-tested strategies grounded in real-world experience, not textbook theories. We focus strictly on operational tactics that drive genuine commercial success on the platform.

  2. Focus on profit, not just turnover

    It is notoriously easy to chase top-line revenue on Allegro while quietly bleeding margin. We don’t teach gimmicks designed to inflate vanity metrics. Instead, we show you how to build a stable, highly profitable sales channel. You will learn strategies focused entirely on maximising your bottom line.

  3. Hassle-free compliance

    Scaling on Allegro requires more than just aggressive selling; it demands strict adherence to platform rules. We teach you how to navigate Allegro’s complex terms of service and search algorithms without making critical errors. We will show you how to maintain top-tier “My Sales Quality” metrics and safeguard your account against devastating suspensions.

  4. Actionable insights

    You won’t leave the training with abstract ideas. You will walk away with a clear roadmap, proven workflows, and the exact frameworks needed to execute changes on your Allegro account the very next day. Our objective is to ensure you see tangible improvements in your performance right from the start.

  5. A completely bespoke approach

    Before any session begins, we conduct a deep dive into your specific sector, product range, and direct competitors. The entire programme is custom-built around your commercial realities. Rather than sitting through generic platform overviews, you receive highly targeted strategies designed specifically for your business model.

  6. Reclaim your time

    Months of trial and error or even a single day of a poorly configured PPC campaign can easily cost you more than our entire training programme. By partnering with us, you are investing in a proven shortcut. You eliminate the guesswork, bypass costly beginner mistakes, and gain complete operational peace of mind.

Testimonials

What our partners say

Working with Raise Your Sales is fantastic! Our account is looked after by Aneta – an expert with tremendous knowledge and commitment. Together, we’re successfully growing our sales on Amazon. Professionalism, great communication and attention to technical detail. Highly recommended!

Agata KopińskaMarketplace Specialist at 4FIZJO

A very reliable and professional company. Great communication and advice, and most importantly – our goals are 100% met exactly as planned. Our sales numbers are growing month by month. DEFINITELY RECOMMEND. Zofia, Wojciech – thank you!

Bartłomiej CholewaMarketing Director at Lakma

We wholeheartedly recommend working with Raise Your Sales! With the support of our account manager, we achieved our target sales growth on platforms such as Kaufland and Bol. The whole team brings extensive e-commerce experience and plenty of ideas for boosting sales. They are always ready to help, even with matters beyond their standard scope of services. Their professionalism, commitment and creativity make working with them not only effective but genuinely enjoyable.

Kamil ZemłaHead of Marketplace at Morele.net

HIGHLY RECOMMENDED!!! We’ve been working with Raise Your Sales for over two years now. We started with PPC advertising on a single market and, over the following months, gradually expanded our cooperation to further markets and services. RYS keeps expanding its service portfolio, so we have no need to look for solutions at other agencies. Most importantly, our conversion rate and brand awareness keep growing. We are very happy with the partnership. RYS’s management and the people working directly with us are 150% committed to running our projects, have the right experience and keep pace with the changing trends in e-commerce. On top of that, they’re always cheerful and easy to talk to, which makes our online meetings engaging rather than routine. In a word – highly recommended :)

Michał SiedleckiCEO at Mivos

We started working with Raise Your Sales at the end of 2022, launching our sales on Amazon from scratch. Thanks to the team’s expertise and a well-chosen strategy, we saw the first results within just a few weeks. The team works diligently and professionally, and we’re planning to scale our sales further. Highly recommended!

Zbigniew MartynowskiCEO at Igart

I recommend working with Raise Your Sales, especially with Marcin. Big pluses: strategy development, concrete actions, flexibility and full commitment. From the very start, they listened to us – what we wanted to achieve, what problems we were facing and where we wanted to go – and the plan is being delivered effectively. As the project manager, I feel trust, peace of mind and tremendous support. We’re truly playing on the same team, and it’s a whole new level of collaboration. A professional team that genuinely helps you achieve your goals. I sincerely recommend them!

Anna FuksaHead of Online Sales at Domino Polska

When launching our brand on the Polish market through Allegro, we needed a partner who knew the platform. Raise Your Sales competently managed our brand’s market entry and the initial sales set-up. They also made it easier for us to use Allegro Fulfillment, which significantly streamlined our logistics and freed up internal resources. Our subsequent sales results were in line with our original goals.

JPK TradingCosori

We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Allegro. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.

Sebastian DygaCEO at MillionMebli

A highly effective company with extensive experience and a really positive attitude. I recommend them.

Bernard BocianSales Director at Meester Group.

After a year of working together, I can share a few words of feedback. The company took us onto Amazon. Product registrations, listing creation, product descriptions – we were guided through everything step by step. The company’s extensive experience was clear to see, not least in its thorough knowledge of the formal and legal requirements for selling on Amazon. Selling there is definitely different – harder and less intuitive than on domestic platforms – and it would be hard to manage on our own. Special thanks and recognition go to our account manager, Aneta, who guided us through the process with great knowledge, courtesy and real professionalism.

Darek SionekCEO at PAM-FOLIE

Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it! 🙂

Arkadiusz WierzbińskiCEO at FamilyMeble

We wholeheartedly recommend RYS! Excellent management of our Amazon and eBay accounts. The team has deep, reliable knowledge and uses effective tools that have significantly helped grow our business. Most importantly, they are always ready to help, even with issues that go beyond their standard services. Their extensive industry experience is clear in every aspect of our partnership. We definitely recommend them!

Mateusz NajderCEO at Najder

We’ve been working with Raise Your Sales Sp. z o.o. for over two years. Difficult projects and new challenges were always taken on willingly and delivered – we were never left without help!! A high level of commitment and professionalism from the very beginning. I sincerely recommend them!!

Adam BielskiBoard Member at SuperProfile

Professionalism, reliability, deep expertise and, most importantly – the results of our cooperation speak for themselves. An experienced team and a pleasure to deal with! We recommend them with a clear conscience! :)

Julia JerzykCEO at Jumo Design

Professional service and advice. Our second year of working together on Amazon account management is going superbly.

Adam DudkiewiczCEO at RoadEU

Complete professionalism from day one, meaning you see results very quickly. Working with Zosia is a pure pleasure. I recommend them without hesitation! 🙂

Karolina HelemejkoCEO at Bio EKOS

Great communication and excellent collaboration right from the start. We saw results almost immediately. They have my highest recommendation!

Filip KurdzielCEO at Parkiety Kurdziel

A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.

Jakub DłużyńskiCEO at Zatechs

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FAQ

Frequently asked questions

Our training is a workshop, not a lecture. Instead of watching generic tutorials and working with fictional data, we go straight to your own Allegro seller account. We don’t waste time on theory you can find online – we focus on your real-life problems and products. You also have our support throughout. As a result, you save time, and what you learn translates immediately into real sales results.

Free Consultation

Let's talk about growing your sales across marketplaces!