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EspañolAllegro Seller Training
Our Allegro training offers a comprehensive guide to the platform’s entire ecosystem. We explain, in clear and straightforward terms, how to professionally manage your listings, achieve Super Seller status, and run highly effective advertising campaigns.
We focus on practical, actionable insights rather than dry theory. We guarantee that by the end of the training, you will be fully equipped to manage your operations independently. You will walk away with the exact knowledge and tools needed to set your account up for sustainable growth.
How our Allegro training course works
We know that practical application is the key to mastering any marketplace. Therefore, our training sessions are delivered as one-on-one remote mentoring, taking place right inside your Allegro seller panel.
Forget about generic case studies or dry data. Right from the start, we dive into your actual business: analysing your active listings, your Allegro Ads, and the current sales hurdles you are facing.
Twice-weekly sessions: We get together twice a week for 1–2 hours of intensive online collaboration to fine-tune your account performance in real-time.
Practical assignments: Following every meeting, you will be given specific tasks to complete. This ensures you fully grasp the concepts and build the confidence to run your Allegro sales without outside help.
Our learning modules
Dedicated support: You are never left on your own. Your assigned expert remains at your disposal via phone and email for the entire duration of the course.
Consider this an upgrade to your company’s internal skill set. Your single fixed fee covers multiple team members, ensuring your whole e-commerce department shares the exact same know-how and executes a unified, effective strategy.
Beginner Package
"Start from scratch"
from 8 000 PLN
net
The training fee is calculated individually, based on the total number of hours and the specific modules selected.
What will you learn?
Module 1: Account fundamentals and strategy
- Business account registration and full verification process
- Configuring after-sales policies (returns, complaints, and warranty terms)
- Setting up shipping rates and dispatch times
- Product grouping and linking offers to the Allegro Catalogue
- Market and competitor analysis (using basic Allegro Analytics features)
- Introduction to multi-channel integrators (BaseLinker / Apilo)
Module 2: Listing creation and search visibility (SEO)
- Researching and selecting high-converting keywords using the Allegro Campaign Planner
- Crafting SEO-optimised titles and parameters
- Understanding Allegro’s search algorithm
- Writing compelling descriptions and optimising product image galleries to meet Allegro's standards
Module 3: Logistics and first orders
- Configuring delivery methods and qualifying for the Allegro Smart! programme
- Order management through the Allegro dashboard
- Introduction to One Fulfillment by Allegro
Module 4: Advertising and promotion
- Introduction to the Allegro Ads system (Sponsored Offers)
- Structuring and launching your first PPC campaign
- Basic promotional tools (Featured offers, Promo Packages)
- Establishing a foundational pricing strategy
Module 5: Account management and customer service
- Navigating the "My Sales Quality" dashboard
- Customer service standards and handling Allegro Discussions effectively
- Compliant methods for generating positive feedback
- Allegro terms and conditions in practice: common mistakes and pitfalls that can lead to account suspension
Duration:
2 months
Meetings:
- 8 sessions (2 hours each) or 16 sessions (1 hour each)
- Twice a week (flexible)
Advanced Package
"Scaling Sales on Allegro"
from 10 000 PLN
net
The training fee is calculated individually, based on the total number of hours and the specific modules selected.
What will you learn?
Module 1: International expansion - Allegro CZ, SK and HU
- Tax strategies: VAT-OSS versus local VAT registration
- Cross-border logistics (shipping from your local warehouse vs. Allegro One Fulfillment)
- Translating listings and adapting pricing strategies for foreign markets
- Running effective Allegro Ads campaigns in the Czech, Slovak and Hungarian markets
- Managing international customer service and returns logistics
Module 2: Advanced SEO and brand building
- Brand positioning and maintaining Super Seller status
- Creating and optimising your Seller Store (banners, product series, offer tags)
- Qualifying for the "Brand Zone" and maximising its benefits
Module 3: Scaling advertising campaigns (Allegro Ads)
- Auditing and restructuring existing Allegro Ads campaigns
- Advanced strategies for PPC bid optimisation and budget management
- Leveraging graphic ads and brand awareness campaigns effectively
- Analysing advertising reports and optimising ROAS
- Setting up and managing promotional tools (Coupons, Coins, Allegro Campaigns, HIT, Super Price)
Module 4: Advanced operations and logistics
- Proven strategies for handling difficult customers and mitigating negative feedback
- Advanced Allegro Analytics: spotting trends, top search phrases, competitor activity, and market potential
- Profitability analysis: identifying hidden costs, calculating true margins, and interpreting sales reports
- Sales forecasting and advanced inventory management
- Automating dispatch and order management via integrators (BaseLinker / Apilo)
Duration:
2 months
Meetings:
- 8 sessions (2 hours each) or 16 sessions (1 hour each)
- Twice a week (flexible)
Sample schedule for Allegro training
We tailor the schedule to the specific needs and knowledge level of your team or individual members. A sample training schedule is provided below.
Phase 1: Introduction to Allegro and sales fundamentals
Meeting 1
- Introduction to the Allegro ecosystem
- Comprehensive Allegro account audit
- Overview of Allegro’s terms of service and selling guidelines
Meeting 2
- Creating and managing listings
- Category selection and keyword research
- Fundamentals of product pricing
Meeting 3
- Advanced listing management
- Selecting and optimising product images and galleries
- Differentiating your listings from the competition
Meeting 4
- Allegro SEO basics
- Increasing organic search visibility
- Introduction to promotional tools
Phase 2: Allegro Ads training
Meeting 5
- Managing Allegro Ads campaigns
- Crafting highly effective Sponsored Offers
- Graphic ads vs. standard PPC
- Optimising your advertising budget
Meeting 6
- Analysing Allegro Ads performance reports
- Adjusting your strategy based on data
- Best practices for "Featured offers" listings
Meeting 7
- Building customer loyalty on Allegro
- Customer service standards and returns handling
- Proven strategies for achieving Super Seller status
Meeting 8
- Competitor analysis on Allegro
- Utilising analytics tools to track rival activity
- Proactive and reactive sales tactics
Phase 3: Optimisation and long-term strategy
Meeting 9
- Promotional tools: Coupons, Coins, bundle discounts, and badges
- Preparing for major sales events (Allegro Days, Black Friday, Cyber Monday, etc.)
- Strategies for clearing slow-moving stock
Meeting 10
- Conversion Rate Optimisation (CRO) for listings
- Proven techniques to boost your conversion rates
- Cross-selling and up-selling tactics
Meeting 11
- Advanced skill-building and personalised growth advice
- Long-term sales planning and forecasting
- Developing an annual marketplace marketing plan
Meeting 12
- Complete programme summary
- Q&A session: resolving your final queries
- Course wrap-up and recommendations for our continued partnership
Who is this training for?
- Brand owners, manufacturers, and distributors planning a strategic launch on Allegro who want to bypass costly early pitfalls.
- SME owners who need a deep understanding of Allegro’s ecosystem to drive profitable, long-term sales strategies.
- Established sellers looking to break through a sales plateau, boost their margins, discover advanced promotional tactics, and maximise the performance of their listings.
- E-commerce and marketing specialists aiming to upskill in marketplace SEO, listing optimisation, and the profitable management of Allegro Ads campaigns.
- Sales and Marketing Directors seeking the frameworks needed to effectively manage, train, and lead their teams to deliver measurable ROI on Allegro.
Key outcomes & benefits
- Proven frameworks and resources – We don’t just teach; we equip you with the exact templates, checklists, and operational workflows we use on a daily basis to manage our clients’ accounts.
- Two weeks of post-training support – We understand that real-world challenges often arise during implementation. That is why we provide two full weeks of dedicated support after the programme concludes, ensuring you can confidently apply your new skills in practice.
- Personalised certification – You will earn a tailored certificate that serves as tangible proof of your practical, market-ready expertise in Allegro sales, rather than just a symbolic piece of paper.
Meet your instructors
Michał Sablik
CGO & Founder
My sales career began in 2009, managing hardware for major global brands like Dell, Lenovo, and Samsung. In 2016, I joined Green Cell, starting in customer service where I mastered end-to-end order processing before moving into international e-commerce development. For nearly four years, I managed the Green Cell brand across a diverse range of marketplaces, including Amazon, eBay, Kaufland, eMAG, Cdiscount, Darty, and Fnac.
Konrad Wadowski
E-commerce Sales Expert
I spent nearly a decade with Adidas Poland, progressing from the shop floor to technology training and eventually becoming a Deputy Store Manager. Seeking a new challenge, I joined Mikesport, where I gained my first experience with Allegro, Amazon, and eBay. I then spent three years at Green Cell, consolidating my marketplace knowledge while spearheading launches on new platforms like eMAG, Cdiscount, Rakuten, and Fnac.
Damian Ulko
Head of E-commerce
I’m a marketplace enthusiast with years of experience in the e-commerce space. By tracking technological shifts and changing consumer habits, I ensure our strategies stay ahead of industry innovations. I enjoy using various platforms as a consumer just as much as I like deconstructing their functionality as a professional. I specialise in growth on Allegro and eMAG. I come from an IT background and, away from the desk, I’m into programming, football, travel, and economics.
Magdalena Juraszek
New Business Manager
I’ve been an e-commerce and marketplace specialist since 2016, and I’ve always been fascinated by Amazon’s global potential. For me, the key to success lies in presentation – how a listing looks and how a brand is perceived. I go the extra mile to ensure every project aligns with current trends and customer expectations. I value building genuine connections and exchanging insights with clients. When I’m not at work, I love travelling to broaden my horizons and find fresh inspiration.
Our client success stories
Why train with us?
Active practitioners, not theorists
Our Allegro training sessions are delivered by active practitioners who manage high-volume accounts and complex advertising campaigns on a daily basis. You receive battle-tested strategies grounded in real-world experience, not textbook theories. We focus strictly on operational tactics that drive genuine commercial success on the platform.
Focus on profit, not just turnover
It is notoriously easy to chase top-line revenue on Allegro while quietly bleeding margin. We don’t teach gimmicks designed to inflate vanity metrics. Instead, we show you how to build a stable, highly profitable sales channel. You will learn strategies focused entirely on maximising your bottom line.
Hassle-free compliance
Scaling on Allegro requires more than just aggressive selling; it demands strict adherence to platform rules. We teach you how to navigate Allegro’s complex terms of service and search algorithms without making critical errors. We will show you how to maintain top-tier “My Sales Quality” metrics and safeguard your account against devastating suspensions.
Actionable insights
You won’t leave the training with abstract ideas. You will walk away with a clear roadmap, proven workflows, and the exact frameworks needed to execute changes on your Allegro account the very next day. Our objective is to ensure you see tangible improvements in your performance right from the start.
A completely bespoke approach
Before any session begins, we conduct a deep dive into your specific sector, product range, and direct competitors. The entire programme is custom-built around your commercial realities. Rather than sitting through generic platform overviews, you receive highly targeted strategies designed specifically for your business model.
Reclaim your time
Months of trial and error or even a single day of a poorly configured PPC campaign can easily cost you more than our entire training programme. By partnering with us, you are investing in a proven shortcut. You eliminate the guesswork, bypass costly beginner mistakes, and gain complete operational peace of mind.
What our partners say
A highly effective company with extensive experience and a really positive attitude. I recommend them.
Bernard Bocian
Sales Director at Meester Group.
We wholeheartedly recommend RYS! Excellent management of our Amazon and eBay accounts. The team has deep, reliable knowledge and uses effective tools that have significantly helped grow our business. Most importantly, they are always ready to help, even with issues that go beyond their standard services. Their extensive industry experience is clear in every aspect of our partnership. We definitely recommend them!
Mateusz Najder
CEO at Najder
Complete professionalism from day one, meaning you see results very quickly. Working with Zosia is a pure pleasure. I recommend them without hesitation! 🙂
Karolina Helemejko
CEO at Bio EKOS
Great communication and excellent collaboration right from the start. We saw results almost immediately. They have my highest recommendation!
Filip Kurdziel
CEO at Parkiety Kurdziel
A very reliable and professional company. Great communication and advice, and most importantly – our goals are 100% met exactly as planned. Our sales numbers are growing month by month. DEFINITELY RECOMMEND. Zofia, Wojciech – thank you!
Bartłomiej Cholewa
Marketing Director at Lakma
Our partnership with Raise Your Sales is heading in a very good direction. Their communication, knowledge, and reliability are at a high level. These guys really know their stuff. We look forward to a long-term relationship and continuous growth. For anyone who is undecided, it's a firm YES – they are well worth it! 🙂
Arkadiusz Wierzbiński
CEO at FamilyMeble
A very good, reliable company. They really know their stuff, and it is definitely worth using their services. Product uploads, advertising – everything is handled so professionally that you simply couldn't do it on your own.
Jakub Dłużyński
CEO at Zatechs
We started out on Amazon, but over time, we expanded to eBay, Kaufland, and Allegro. Everything runs quickly, accurately, and professionally. Communication is great; they always answer my questions and help whenever needed. I sincerely recommend working with Raise Your Sales.
Sebastian Dyga
CEO at MillionMebli
Trusted by
Absolutely. In fact, many European brands come to us at this exact stage. If you haven’t launched yet, we will use our initial sessions to register and fully verify your account together. We will guide you step-by-step through the entire technical setup – configuring your backend settings, shipping policies, and legal requirements from scratch. Once your account is live, the remainder of the programme will be conducted directly on it, ensuring you are fully prepared for a successful and compliant market entry.
Our training is a highly interactive, hands-on workshop, not a one-way lecture. Instead of making you sit through generic tutorials and hypothetical scenarios, we log straight into your actual Allegro seller account. We don’t waste time on basic theory you could easily Google; we tackle your specific challenges and product lines. Supported by our experts throughout the process, you save valuable time, and your new skills translate directly into measurable sales growth.
- Free consultation and objective setting: We kick off with an in-depth chat to understand your business and commercial goals, allowing us to map out a bespoke action plan.
- Hands-on online workshops: We meet virtually and work directly within your Allegro dashboard. Together, we optimise your listings, structure your ads, and analyse your competitors in real-time.
- Practical assignments: Following each session, you will be given specific, actionable tasks. This ensures you immediately apply and reinforce what you have learned.
- Ongoing support: Between our scheduled calls, you have direct access to our experts. If you hit a roadblock at any point, we are here to help.
The overall time commitment depends entirely on your chosen scope, but typically involves:
- Live sessions: 2–4 hours per week (e.g., two 2-hour meetings), scheduled at your convenience.
- Internal implementation: This is a crucial element. Between calls, you will complete practical tasks on your Allegro account. The more effort you invest here (we recommend 4–8 hours weekly), the faster you will see results.
- The entire process, designed to make you fully autonomous on the platform, usually takes around 2–3 months, depending on your specific requirements and pace.
Our sessions are led exclusively by active e-commerce specialists. These are the very same experts who manage our clients’ accounts daily, driving real commercial growth. You will be learning directly from professionals who build Allegro Ads campaigns and optimise listings day in, day out. They are the architects behind the success stories featured in our case studies.
Absolutely. Many of our clients come to us feeling they have hit a sales plateau. We begin with a comprehensive audit of your account, evaluating listing quality, pricing strategies, and the true profitability of your Allegro Ads to uncover exactly what is holding you back. Once we diagnose the core issues, we don’t just hand you a list of vague recommendations. Instead, we co-create a targeted recovery strategy. During our online workshops, we execute these fixes together, ensuring you know exactly how to manage and sustain this growth moving forward.
Without a doubt. In fact, having an existing team allows you to maximise the ROI of our workshops. Multiple members of your e-commerce department can join the sessions at no extra cost. This not only upskills your staff but, more importantly, aligns everyone around a single, unified operational strategy. By investing in your team’s professional development, you guarantee that top-tier, practical marketplace expertise remains permanently within your organisation.
We don’t peddle unrealistic promises of overnight riches. Instead, we offer something far more valuable: complete operational autonomy and robust expertise. By the end of the programme, you will know exactly how to manage your account to a professional standard, rank your listings high in search results, and run highly profitable Allegro Ads campaigns. Our ultimate goal is to put you in full control of your revenue streams. When you combine solid fundamentals with consistent execution, top-line growth is the natural result. We have guided dozens of brands to this exact outcome, and we are ready to do the same for you.
Let's talk about growing your sales across marketplaces!
Other Allegro services
Allegro
Scale your business across Central Europe. We will help you effectively reach customers in Poland, the Czech Republic, and Slovakia. Build your brand awareness on one of the largest and fastest-growing marketplaces in Europe.
Do you need help with other marketplaces?
Amazon
Unlock the potential of the world’s largest e-commerce platform. We will help you successfully enter new markets and build a strong advantage over your competitors.
eMAG
Expand your business to Romania, Bulgaria, and Hungary. We will guide you through the whole integration process and take care of your ongoing business development.
eBay
Reach millions of active buyers worldwide. eBay is your gateway to the massive markets of the UK and the US. We will set up your account and optimise it daily to build a strong international presence.
Kaufland
Take advantage of this rapidly growing platform in Germany and across Europe. We will establish your new distribution channel smoothly and securely.
Other marketplaces
We will introduce your brand to platforms that specialise in your industry and to local leaders – where your customers actually are.
- Cdiscount
- ManoMano
- OTTO
- See our solutions
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