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The Client
Superprofile is a wholesale and retail business specialising in balcony and terrace drainage solutions, including eaves and stair profiles, membranes, and related accessories. They are the official distributor for both the Renoplast and Hertalan brands.
The Challenge
During our initial consultation, we worked with the client to map out the exact hurdles we needed to overcome:
- Niche products with zero top-tier marketplace presence: A complete lack of product availability on leading e-commerce platforms like Amazon and eBay made it incredibly difficult to reach a broader customer base.
- Building a product database & SEO from the ground up: We needed to create a comprehensive, highly optimised product catalogue from scratch. This meant structuring SKU/EAN codes, sourcing high-quality imagery, and writing compelling copy designed to convert.
- Zero international brand awareness: Superprofile needed to establish a strong, trustworthy footprint. This required registering the brand across different marketplaces and designing engaging visual assets, including A+ Content and a compelling Brand Story.
- Multi-market expansion: We took on the ambitious challenge of scaling operations across diverse European marketplaces, including Amazon, Kaufland, eMAG, Pigu, and Cdiscount.
- Optimising advertising campaigns: Launching and fine-tuning PPC campaigns across individual markets to drive visibility and sales, all whilst maintaining a highly competitive edge.
The Solution
Analysis & strategy
Our first step was to conduct an in-depth product and market analysis across international territories. The research confirmed what we suspected: this was a highly specialised inventory, reflected by its complete absence on major marketplaces like Amazon and eBay.
Implementing the strategy
With our objectives set and data in hand, we rolled out the following action plan:
Building a central product database in BaseLinker, ensuring every item was assigned correct SKU/EAN codes and paired with professional product and lifestyle imagery.
Setting up seller accounts across various target marketplaces.
Drafting and implementing highly optimised product content.
Securing Brand Registry across all relevant platforms to protect the client’s intellectual property.
Structuring and optimising targeted advertising campaigns.
Focusing on Amazon
Amazon was our launchpad. Here is exactly how we tackled it:
- Listing creation: Crafting keyword-rich titles, bullet points, and backend search terms (generic keywords). Since these products had never been sold on Amazon or other major marketplaces, we based our keyword research and listing structure on professional, industry-specific standalone stores.
- Brand protection: Successfully enrolling the client in Amazon Brand Registry.
- Visual merchandising: Designing high-converting A+ Content and a dedicated, immersive Brand Storefront.
- PPC & advertising: Launching targeted ad campaigns, followed by rigorous, ongoing optimisation.
The Results
The undisputed driving force behind our early success was the German market, which led the charge from day one. As momentum built, the French marketplace quickly followed suit, delivering strong secondary growth.
Other marketplaces
Two months into our Amazon strategy, we launched the brand on Kaufland, rolling out simultaneously across the German, Czech, and Slovakian markets. We are currently in the process of introducing the product range to Kaufland’s Polish and Austrian domains.
Another major milestone was our successful launch on eMAG Romania, with plans already finalised to expand into the Bulgarian and Hungarian markets in the near future.
Crucially, the client wanted to establish serious brand recognition across the wider EU. To achieve this, we successfully launched fully optimised listings on highly effective, regional sales channels: Pigu (covering the Lithuanian, Latvian, Estonian, and Finnish markets), Skroutz (Greece), and Cdiscount (France).
Future Roadmap
We are currently setting up Superprofile on eBay Germany – drafting listings, structuring the storefront, and preparing the creative assets. Once live, we will scale this exact model across eBay’s other European domains.
Our ongoing strategy focuses on:
- Scaling Germany (DE): Hunting for new advertising opportunities, structuring defensive PPC campaigns, and actively funnelling new products into our ad strategy.
- Pan-European scaling: Driving growth across France (FR), Italy (IT), Spain (ES), and Belgium (BE). This involves advanced listing optimisation – injecting more long-tail keywords into titles, bullet points, and backend terms – running in tandem with aggressive advertising pushes.
Moving forward
Our partnership with Superprofile is ongoing. We are continuously adapting and tweaking every aspect of their sales funnel to stay ahead of the ever-changing seller landscape on Amazon and beyond.
We genuinely believe in our clients’ products, which is exactly why we consistently succeed in scaling their sales.
Would you like to achieve similar results with us?
Let's talk about growing your sales across marketplaces!
