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Case study SuperProfile

Amazon

How did we build sales across 7 marketplaces for a manufacturer of construction profiles?

Renoplast aluminium drip edge profile for finishing balconies and terraces
  • +90%sales growth
    in 2025 YoY
  • €425kmarketplace sales
    in 2025
  • +65%Amazon sales
    in 2025 YoY

About the client

SuperProfile is a manufacturer of construction profiles, selling both wholesale and retail. It is also the official distributor of the Renoplast and Hertalan brands.

Our partnership began differently from our work with other clients – this time, we were the ones entrusted with bringing a niche product to European markets.

Balcony with timber decking and a glass balustrade

What SuperProfile sells

CategoryExample products
Construction profilesdrip edge profiles, stair nosing profiles
Decking pedestalsadjustable decking pedestals (including Renopad PRO)
Gutter systemsdrainage accessories for roofs, balconies and terraces
Membraneswaterproofing membranes

The construction industry

The market for balcony and terrace construction materials is a very narrow, highly specialised niche within the wider construction industry – with few players, but also with customers who know exactly what they are looking for. Homeowners, contractors and roofers buying online look first and foremost at technical specifications, compliance with standards and fast delivery, not just at price. For brands in this segment, the real challenge is often how to sell long, bulky goods (profiles, trims) online without high shipping costs, while keeping listings consistent and well prepared across many markets at once. Logistics, differing standards and languages are what most often decide whether a manufacturer can successfully expand into further European markets – and these were precisely the areas we took as our starting point when building the strategy for SuperProfile.

The client’s challenges

During a free consultation, we worked with the client to map out all the challenges we faced at the start of our partnership:

  • A niche product with no presence on the top marketplaces – not being available on platforms such as Amazon or eBay made it hard to reach a wide customer base.

  • Building a product database and getting the positioning right – we had to create an accurate product database (SKU/EAN codes, images, descriptions) that would attract customers.

  • No brand recognition in international markets – SuperProfile had to build a strong brand position, including registering the brand on marketplaces and creating engaging content (A+ Content, Brand Store).

  • Expansion into multiple markets – extending the business to European marketplaces such as Amazon, Kaufland, eMAG, Pigu and Cdiscount.

  • Advertising campaign optimisation – launching and optimising campaigns in each market while keeping the listings competitive.

Phase 1 (2023–2024): sales launch

What we did

Analysis and goal

Our first step was product analysis and research into foreign markets, which confirmed our view that this was a specialist product range – as suggested by its absence from the top marketplaces such as Amazon and eBay. Our aim is to build a strong brand and position the products as readily available to a wider range of customers.

Renoplast A+ Content on Amazon.de: K301 drip edge profile series

Implementing the changes

Once the goals were set, we began implementation:

  • building a product database in Baselinker – each product with an assigned SKU/EAN code plus product and lifestyle images,
  • opening seller accounts on further marketplaces,
  • creating and rolling out product content,
  • registering the brands on marketplaces,
  • creating and optimising advertising campaigns.

Amazon

We started with Amazon. Here is what we did in the first stage:

  • Building the listings – we began by writing titles, bullet points and generic keywords. We based them on the websites of specialist trade suppliers, as the products had never been offered on Amazon or other marketplaces before,
  • Enrolling the brand in Brand Registry,
  • Creating A+ Content and a Brand Store,
  • Setting up advertising campaigns and optimising them over time.

Early results

Unsurprisingly, the German market was the main driving force and led the way, with the French market joining it over time.

Amazon sales in 2024 – all markets (EUR)
January 20243,281.01974.76 EUR
February 20245,169.522,851.79 EUR
March 20246,558.64,649.21 EUR
April 202410,676.796,733.03 EUR
May 20248,858.338,858.33 EUR
June 202417,310.269,464.04 EUR
July 202422,826.9316,599 EUR
August 202429,033.9119,046.33 EUR
September 202420,460.2217,047.93 EUR
October 202431,244.4218,846.32 EUR
November 202421,632.2410,018.77 EUR
December 202412,221.574,636.26 EUR

Other marketplaces

After two months of work on the Amazon listings, we moved on to the Kaufland marketplace, covering the German, Czech and Slovak markets at the same time. We are also currently bringing the products to new markets – Poland and Austria.

The next major marketplace we launched on was eMAG in Romania. Launches in Bulgaria and Hungary are already planned.

The client wanted to build brand recognition across the EU, so we created listings on lesser-known sales channels such as Pigu (Lithuania, Latvia, Estonia and Finland), Skroutz (Greece) and Cdiscount (France).

Renoplast K102 drip edge profile sold by SuperProfile on Kaufland.plRenoplast K20 drip edge profile sold by SuperProfile on Cdiscount.fr

Phase 2 (2024–2026): expansion

Our work

The first year of our partnership allowed us to build the brand on Amazon and eBay and to open up further markets. Despite the specialist product range, sales grew year on year, and our goal entered a new stage: cementing the brand in customers’ minds and expanding into further European markets.

At this stage, our work also included:

  • preparing rich product content,
  • switching to a more efficient PIM system,
  • ensuring regulatory compliance (GPSR, PPWR),
  • continuing to create and optimise advertising campaigns.

Further markets lie ahead, along with ongoing work on the content of our existing listings to keep them in the best possible shape – appealing not only in what they offer but also in how they look.

Amazon: expanding the range

Amazon remains our key market – it keeps growing year after year, and SuperProfile is present in every Amazon market. At this stage, we focused on consolidating the brand’s position against competitors by expanding content and launching new products, including Renopad PRO adjustable decking pedestals:

  • launching new products,
  • adding lifestyle images to the product galleries,
  • adding a RAL 9005 (black) version in response to a high number of customer enquiries,
  • optimising advertising campaigns,
  • adding complementary products to the listings.

Amazon results

Amazon sales rose by +65.03% year on year (2024/2025) and by a further +22.84% in the first half of the year (Jan–Jun 2026 vs Jan–Jun 2025).

As a result, sales of decking pedestals and drip edge profiles on Amazon are growing steadily season after season, and the SuperProfile brand is strengthening its position among customers looking for proven decking and roofing solutions.

Amazon sales – all markets
Amazon sales – all markets
January 20243,281.01
February 20245,169.52
March 20246,558.6
April 202410,676.79
May 20248,858.33
June 202417,310.26
July 202422,826.93
August 202429,033.91
September 202420,460.22
October 202431,244.42
November 202421,632.24
December 202412,221.57
January 202510,236.88
February 202513,558.76
March 202519,530.47
April 202528,450.06
May 202538,696.42
June 202541,862.01
July 202540,485.55
August 202527,872.74
September 202526,484.22
October 202527,083.91
November 202519,784.34
December 202518,316.69
January 20268,418.84
February 202614,008.78
March 202622,571.81
April 202649,576.45
May 202644,866.18
June 202647,678.48

eBay: putting the plan into action

Following the plan we outlined after the first phase, we launched the range on eBay Germany – a logical next step straight after expanding our Amazon listings. The difference was that on eBay we already faced visible competition, so standing out required well-crafted listings and an analysis of market prices:

  • launching the products in this market,
  • creating an attractive listing template,
  • adding lifestyle images and videos to the galleries,
  • completing the technical documentation,
  • launching advertising campaigns,
  • setting up an eBay Shop.

eBay results

The scale is smaller than on Amazon, but eBay sales grew by +367.63% year on year (2024/2025) and by a further +10.29% in the first half of the year (Jan–Jun 2026 vs Jan–Jun 2025). Our presence on this marketplace generated additional sales of over EUR 75k in 2025 and over EUR 38k in the first half of 2026. We are now expanding into further eBay markets: Italy, France and Spain.

eBay sales
eBay sales
June 2024205.45
July 20242,376.71
August 20242,918.2
September 20241,967.41
October 20242,599.54
November 20245,348.01
December 2024660.95
January 2025598.55
February 20251,244.46
March 20254,396.03
April 20258,691.09
May 202515,211.77
June 20255,147.63
July 202514,036.09
August 202513,822.6
September 20255,433.7
October 20252,576.01
November 20253,000.64
December 20251,018.97
January 20261,146.16
February 2026359.99
March 20266,014.23
April 20266,415.54
May 202610,257.32
June 202614,727.37

Kaufland: growth and results

Another important step in this phase was launching a sales channel on Kaufland, which makes it possible to sell in a growing number of countries. Results have fallen short of expectations – possibly due to the nature of this marketplace, where furniture and home accessories dominate. Even so, we have managed to grow sales consistently year on year.

Kaufland sales
Kaufland sales
March 2024161.95
April 20241,497.37
May 20242,818.28
June 2024833.54
July 2024580.19
August 2024911.05
September 20242,045.19
October 20242,347.55
November 20242,326.92
December 202456.91
January 2025196.79
February 2025924.57
March 2025274.35
April 20252,207.37
May 20254,715.14
June 20254,941.18
July 20253,363.77
August 20255,607.98
September 20251,080.93
October 20251,446.36
November 20251,113.2
December 2025175.95
January 202686.97
February 2026461.94
March 20261,393.94
April 20264,074.16
May 20264,218.03
June 20266,109.69

Other marketplaces: broadening the portfolio

In parallel, we expanded SuperProfile’s presence on further platforms: Worten.pt, eMAG.ro, Skroutz.gr, Pigu.lt, Cdiscount.fr and Empik.com, as well as on the B2B platform Alibaba.com. In some cases, our work consisted of setting up the listings and launching basic advertising campaigns.

In the near future, we plan to roll out further channels: ManoMano, OnBuy and xxxLutz.

Overall results

Taken together, the two phases of our partnership – growth on Amazon and eBay, the opening of further markets (Kaufland, eMAG, Worten, Bol, Cdiscount) and the move onto the B2B platform Alibaba – lifted SuperProfile’s total sales by more than 90% year on year, with turnover exceeding EUR 425k in 2025.

Total sales across all marketplaces (EUR)
January 20243,281.01
February 20245,169.52
March 20246,800.75
April 202412,467.21
May 202413,434.78
June 202419,267.73
July 202425,938.67
August 202432,952.62
September 202424,472.82
October 202436,300.86
November 202429,729.02
December 202413,381.77
January 202511,519.01
February 202515,956.84
March 202524,999.39
April 202539,790.55
May 202559,159.68
June 202553,601.78
July 202559,825.88
August 202548,617.32
September 202533,501.87
October 202533,386.72
November 202525,020.84
December 202519,646.39
January 20269,834.67
February 202615,411.38
March 202631,179.45
April 202663,342.24
May 202662,485.79
June 202670,735.89

Summary

Our partnership with SuperProfile is ongoing – we continuously adapt and optimise every aspect of selling to the changing conditions marketplace sellers face. Further markets lie ahead, along with continued work on our existing listings to keep them in the best possible shape – appealing both in what they offer and in how they look.

We believe in our clients’ products, which is why we succeed in growing their sales. Thank you for placing your trust in us!

Google review by Adam Bielski of SuperProfile about working with Raise Your Sales (5 stars)
Adam BielskiBoard Member at SuperProfile

Do you sell construction products and want to achieve similar results for your business?

We specialise in helping manufacturers and distributors sell on Amazon and other marketplaces. For many years, we have been helping businesses across a range of industries increase listing visibility, improve conversion rates and scale their online sales.

If you’re wondering whether your business has the potential to grow on marketplaces – let’s talk. We’ll analyse your situation and tell you honestly whether, and how, we can increase your profits.

  • €901,212marketplace sales
    Jan 2024 – Jun 2026
  • +23%Jan–Jun 2026 YoY

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