Over 80% sales growth on Amazon in 6 months

The immediate priority was to drastically improve the visibility and quality of their listings. We achieved this by:

• Auditing and optimising existing ad campaigns.
• Revamping titles and integrating high-performing search terms.
• Creating bespoke, brand-focused A+ Content (A+C).
• Launching and leveraging an Amazon Storefront.

With clear objectives and a solid strategy in place, we moved on to the execution phase. Drawing on historical sales data, category insights, and competitor analysis, we took the following steps:

Optimised and expanded product titles with essential keywords.

Enhanced the standard product descriptions.

Added highly relevant search terms to the backend Generic Keywords.

Expanded and fully optimised the bullet points.

Corrected listings that featured inaccurate brand attributes.

Conducted a full audit and optimisation of the advertising campaigns.

Produced a complete suite of graphics and implemented A+ Content.

Launched a dedicated brand Storefront.

We optimised the main campaign in early April 2023, and within just a few days of adjusting our bids, it began delivering excellent results. A slight dip in July was caused by a brief stocktake, but we quickly regained stability and momentum.

Keeping advertising costs to a minimum is a crucial aspect of our strategy. To monitor this, we rely on campaign performance metrics, most importantly the Advertising Cost of Sales (ACOS). A low ACOS means that only a small fraction of your sales revenue is being spent on advertising. Naturally, when sales begin to scale, this metric often experiences an initial bump.

Over the following months of our partnership, we also:

• Expanded the account’s reach into additional EU marketplaces.
• Introduced Amazon Business Pricing and set up quantity discounts, which significantly increased the average order value (AOV).
• Absorbed shipping costs into the product price for certain items (offering free delivery), leading to a noticeable spike in buyer interest.
• Conducted thorough competitor pricing analysis across the German, Belgian, and Italian marketplaces.
• Adopted an iterative approach to every change: test the outcome -> implement the change -> analyse performance -> optimise for greater efficiency -> review the results again.

Once we launched our partnership and steadily rolled out our strategy, the anticipated sales growth followed. Every passing month brought substantial, measurable increases. We successfully boosted the initial sales value by 80% while simultaneously increasing the volume of units sold by 75%.

The advertising campaigns were consistently kept within the agreed-upon budget, delivering an impressive average Return on Ad Spend (ROAS) of 8.

Moving forward: next steps

• Scaling sales in the DE (Germany) marketplace by exploring new advertising avenues, building defensive campaigns, and actively integrating new products into our ad strategy.
• Scaling sales across other EU markets (FR, IT, ES, BE) by optimising listings with a broader set of search terms across titles, bullet points, and generic keywords, alongside parallel advertising efforts.
• Expanding FBA shipments to countries like IT and FR to shorten delivery times and incentivise customer purchases.
• Conducting ongoing competitor analysis across DE, FR, IT, and BE to continually assess the sales potential of new and existing products.

Our partnership with RoadEU is ongoing. We are constantly tweaking and optimising every aspect of their sales process to keep pace with the ever-changing landscape for Amazon sellers.

We believe in our clients’ products, which is exactly why we so successfully drive their sales growth!