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Every week we share valuable tips and strategies on our blog to help you succeed in online sales on marketplaces such as: Amazon, Allegro, eBay, eMAG, Kaufland and many more.

XXXLutz marketplace: how to sell on the furniture platformXXXLutz

XXXLutz marketplace: how to sell on the furniture platform

The XXXLutz marketplace is the sales platform of the Austrian furniture chain, where third-party sellers list their products alongside XXXLutz’s own range. For furniture, décor and lighting businesses, it is a real opportunity to enter the German and Austrian markets without building their own brand from scratch. Below, we break this marketplace down in detail: who XXXLutz is, what it costs, how registration works and who it actually makes sense for.

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What is Allegro Days? Dates, discounts and rules for sellersAllegro

What is Allegro Days? Dates, discounts and rules for sellers

Much like Amazon with Prime Day, Allegro has its own flagship sales driver. It's called Allegro Days, and it comes round practically every month, drawing in millions of shoppers on the hunt for bargains. For sellers, it's both an opportunity and a trap: played well, it can make your whole quarter. Get the maths wrong, and it eats into your margin before you even realise.

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EUIPO: what it is and how to register an EU trade mark (2026)E-commerce

EUIPO: what it is and how to register an EU trade mark (2026)

When you sell on Amazon or Allegro, your brand name is one of the few things competitors can’t take from you overnight – provided you protect it legally. Many sellers spend months building recognition for a product, only to discover that someone else has filed an application for the identical name and now they’re the ones who have to justify using it.

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Allegro ADS – A Guide to Advertising on Allegro in 2026Allegro

Allegro ADS – A Guide to Advertising on Allegro in 2026

You sell on Allegro and you can see that simply being in the catalogue isn't enough. Competitors in your category have dozens, sometimes hundreds of similar listings, and your product gets lost somewhere on the third page of results. Shoppers simply don't see it, so they can't buy it.

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What is Alza? How to sell on the Czech marketplace in 2026Alza

What is Alza? How to sell on the Czech marketplace in 2026

When a Polish manufacturer starts looking for new markets, sooner or later they come across one Czech word: Alza. It's the Czech Republic's largest online retailer and also a marketplace where third-party businesses can sell. The question we hear most often is a simple one: what exactly is it, and is it worth selling there?

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What is Amazon’s invoice defect rate (IDR) and how does it work?Amazon

What is Amazon’s invoice defect rate (IDR) and how does it work?

Selling on Amazon is about much more than just fighting for rankings and optimising ad spend; it is fundamentally about meeting strict performance standards. One critical metric you cannot afford to ignore is the Invoice Defect Rate (IDR). This seemingly technical metric tracks the percentage of orders from business customers for which you failed to upload an invoice within the required timeframe.

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How much does advertising on Allegro cost? Pricing and ads breakdownAllegro

How much does advertising on Allegro cost? Pricing and ads breakdown

Most sellers who hesitate on ad spend do so for the same reason: they don’t fully understand what they’re paying for. Once you know how the mechanics work, it’s fairly simple maths. The question worth asking isn’t “how much will this cost me?” – it’s “how much profit will it bring back?”

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Selling on OTTO: is it worth expanding onto this marketplace?Otto

Selling on OTTO: is it worth expanding onto this marketplace?

Selling on OTTO.de is a genuine opportunity to tap into Europe’s largest e-commerce market and reach millions of active German shoppers. Most sellers fixate on Amazon and never look sideways at the high-margin alternative growing right next to it. This article covers how OTTO works, the criteria it sets for sellers, and a practical roadmap for building a stable, profitable presence on the platform

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Where and how to sell furniture online: a commercial guide for e-commerce brands and manufacturersE-commerce

Where and how to sell furniture online: a commercial guide for e-commerce brands and manufacturers

Looking to expand your furniture brand across Europe? In this guide, we evaluate the European e-commerce landscape to answer a vital question: where to sell furniture online for genuine profitability rather than just high turnover with squeezed margins. We analyse general marketplace giants such as Amazon, Kaufland, and eMAG alongside dedicated decor platforms including Home24, Otto, and Vente-Uni

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