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EspañolAmazon Ads campaigns that took our client's sales to the next level
The Client
The MIVOS brand offers a comprehensive range of construction, home improvement, and garden supplies designed to meet the demands of both industry professionals and DIY enthusiasts. The company is constantly expanding its catalogue, adapting to shifting market trends and consumer needs.
Before partnering with our agency, MIVOS struggled to optimise their advertising campaigns, showcase their products effectively, and get their listings in front of the right target audience.
The Challenge
During our initial free consultation, the founders of MIVOS walked us through their Amazon journey so far and highlighted the key hurdles holding them back:
- Poor listing visibility: MIVOS products were getting lost in the search results, making it incredibly difficult to reach potential buyers and severely impacting sales.
- Lack of brand building: The company hadn’t focused on establishing brand recognition, which limited customer trust and long-term loyalty.
- Ineffective campaign management: Their existing Amazon advertising efforts weren’t being optimised, leading to underwhelming sales figures.
- Underwhelming product presentation: The absence of A+ Content and high-quality graphics made the product detail pages less appealing and hindered conversion rates.
- Targeting difficulties: Struggles with ad targeting meant they were missing out on their ideal demographic.
- Inefficient use of tools & budget: The brand wasn’t capitalising on advanced ad formats like Sponsored Display and Sponsored Brands, resulting in a low return on investment.
The Solution
Advertising audit
We kicked off our partnership with a comprehensive audit of their advertising account. This deep dive allowed us to analyse their historical marketing efforts and pinpoint exactly where we needed to optimise. We evaluated their campaign structure, individual ad performance, target audiences, and budget allocation.
Boosting visibility
To deliver immediate impact, we had to rapidly improve both the quality and visibility of their listings. We achieved this by:
- Auditing and fine-tuning existing campaigns.
- Launching highly targeted automatic campaigns.
- Completely overhauling the structure of all manual campaigns.
- Implementing rigorous bid optimisation.
- Revamping and relaunching video ads that had previously failed to deliver.
- Rolling out strategic Sponsored Display and Sponsored Brands campaigns.
Strategy & execution
We believe that while a great product speaks for itself, it’s our job to ensure it actually gets seen. Our core strategy revolved around making MIVOS a highly recognisable brand among Amazon shoppers.
Amazon Ads overhaul
Armed with a fresh strategy, we dug into the data. By cross-referencing historical sales metrics with deep category and competitor research, we:
Built a streamlined campaign structure aligned with top-performing product categories.
Harvested high-converting keywords using both Amazon’s search data and Helium 10.
Set dynamic budgets and bids tailored to specific ad groups.
We launched these fully optimised campaigns in early January 2023. Within just a few days of fine-tuning the bids, the results began to skyrocket.
Sponsored Display & Sponsored Brands
To maximise reach, we introduced Sponsored Display and Sponsored Brands into the client’s marketing mix.
Sponsored Display allows us to precisely target potential buyers, not just on competitor product pages, but across search results and even off-Amazon third-party websites. This ensures we capture shoppers at every stage of the buying journey.
Sponsored Brands, on the other hand, lets us promote the brand itself. By featuring the MIVOS logo, a custom headline, and top-selling products right at the top of the search results, we effectively drove traffic to their custom Amazon Storefront and key detail pages. Together, these formats significantly amplified visibility, drove sales, and cemented the brand’s market presence.
Listing variations
Alongside the ad campaigns, we needed to clean up their catalogue by grouping standalone items into variation families.
On Amazon, creating variations means grouping different versions of the same product (like size or colour) onto a single detail page. For the customer, this creates a seamless shopping experience – they can browse options without having to jump between multiple pages. For the seller, it consolidates reviews, improves listing clarity, and significantly boosts the chances of a conversion.
Graphic content & A+ Content
Visuals sell. We invested heavily in designing premium A+ Content and highly informative infographics. The A+ Content allowed us to tell the brand’s story and highlight product features in a visually engaging way. Meanwhile, our custom infographics translated complex technical specs into easily digestible benefits, grabbing the shopper’s attention and directly driving up conversion rates.
The Results
Once we implemented our strategy and set the new campaigns live, MIVOS entered a cycle of consistent, month-on-month sales growth. We successfully achieved:
- A 65% increase in overall sales revenue.
- A 60% increase in the total volume of units sold.
- An average ROAS (Return on Ad Spend) of 6.2, all while strictly maintaining the agreed advertising budget.
Campaign results
An average ROAS (Return on Ad Spend) of 6.2, all while strictly maintaining the agreed advertising budget.
Next steps
- International scaling: Expanding sales across Europe (Amazon DE, FR, and IT) by tapping into new advertising opportunities.
- Brand protection: Deploying defensive campaigns to protect the brand’s digital shelf space and capitalise on branded search terms.
- High-potential push: Building dedicated Sponsored Display and Sponsored Brands campaigns for top-tier products.
- New product launches: Integrating fresh inventory into the ad cycle from day one to generate immediate momentum.
... and we're not done yet!
Our partnership with MIVOS is ongoing. The Amazon marketplace is incredibly dynamic, and we continuously monitor, tweak, and scale our strategies to keep the brand ahead of the curve.
We genuinely believe in the quality of our clients’ products – which is exactly why we are so effective at scaling their sales.
Would you like to work with us and achieve similar results?
Let's talk about growing your sales across marketplaces!
