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Case study MIVOS

Amazon

Advertising that sells: Amazon Ads for MIVOS, a construction tool manufacturer

MIVOS tool organiser with screws and bolts
  • +126%growth in sales value
    Jan–Jun 2026 vs Jan–Jun 2023
  • 17%average campaign ACOS
    across more than 3 years
  • +157%growth in orders
    Jan–Jun 2026 vs Jan–Jun 2023

The Client

The MIVOS brand offers a wide range of construction, renovation and garden products that meet the needs of professionals and DIY enthusiasts alike. The company is constantly expanding its catalogue, adapting it to changing trends and market demands.

MIVOS faced a challenge shared by many Polish manufacturers that start selling on marketplaces: how to translate the quality of a physical product into real visibility on Amazon. Before it began working with our agency, the company struggled to optimise its advertising campaigns, present its products effectively and reach the right customers.

MIVOS – a Polish manufacturer selling tools and building materials

What MIVOS sells

CategoryExample products
Gardengarden tools, garden irrigation systems, shovels
Renovationpaint rollers, painting tools, screws, floats, putty knives
Constructiontrowels, hammers, toolboxes

The tools market on marketplaces

On marketplaces, and on Amazon in particular, the tools market is increasingly shifting towards direct sales. Manufacturers of tools and building materials are moving away from a purely wholesale model and building their own brands there. What counts is a strong product page, visibility in search and your position in the Buy Box. Seasonality matters too – garden tools sell differently from workshop or painting tools. Another natural direction for growth is taking a tool brand into foreign markets on the same platform.

The Client’s challenges

During a free consultation, the owners of Mivos told us about their efforts on Amazon so far and the problems they were facing:

  • Low visibility of listings and products on Amazon – MIVOS products were hard to find, which made it difficult to reach potential customers looking for construction or garden products,

  • Not developing its own brand in the tools and construction industry – the company was not focusing on building brand recognition, which limited customer loyalty and trust,

  • Ineffective management of ad campaigns – previous advertising activity on Amazon had not been optimised, which led to disappointing sales results,

  • Poor product presentation – products were not showcased effectively with A+ Content and high-quality visuals, which made the listings less appealing,

  • Difficulty reaching the right audience – problems with ad targeting made it hard to reach potential buyers effectively,

  • Suboptimal use of advertising tools and budget – the company was not making full use of the opportunities offered by Sponsored Display and Sponsored Brands ads, which resulted in a low return on investment.

The Solution

Advertising audit

We began our partnership with a thorough audit of the advertising account, which allowed us to carry out a detailed analysis of the marketing activity to date and identify areas in need of optimisation.

The analysis covered, among other things, the campaign structure, the performance of individual ads, the choice of target audiences and budget allocation.

Strategy and solutions

We believe that a good product can speak for itself, but it’s our job to make sure it gets noticed. That’s why our strategy focused above all on making the MIVOS brand recognisable in the Home & Garden category on Amazon and firmly established in customers’ minds.

The key priority, which needed tackling straight away, was to boost the visibility of the listings and improve their quality. We did this by:

  • Auditing the existing advertising campaigns and optimising them,
  • Launching new automatic campaigns,
  • Completely reorganising all manual campaigns,
  • Carefully optimising ad bids,
  • Adding and improving video ads, which had previously failed to deliver the expected results,
  • Introducing Sponsored Display and Sponsored Brands campaigns.

Amazon Ads campaign

With the strategy in place, we moved on to an in-depth analysis, which was essential for building an effective advertising campaign. Drawing on historical sales data and a detailed review of product categories and competitor activity, we took the following steps:

  • We built a campaign structure based on the most important categories – such as construction tools, hand tools and garden equipment,
  • We selected relevant keywords for building materials, using Amazon’s search engine and the Helium10 tool,
  • We set the budget and bids, tailoring them to specific campaigns and ad groups.

We optimised the campaigns in early January 2023. The key to success was getting their structure right and adjusting bids quickly. Years of consistent account management meant that the good early results were merely a prelude to today’s fully scaled and even more efficient sales.

Sales from Amazon Ads campaigns (EUR)
June 20211,668
July 20213,657
August 20214,095
September 20214,385
October 20214,833
November 20214,206
December 20215,294
January 20224,760
February 20225,069
March 20225,998
April 20225,209
May 20225,364
June 20227,999
July 20227,473
August 20229,235
September 202215,099
October 202232,275
November 202222,524
December 202218,250
January 202327,934
February 202325,805
March 202320,528
April 202325,989
May 202327,397
June 202325,964
July 202321,952
August 202321,688
September 202324,191
October 202327,786
November 202327,294
December 202324,193
January 202427,628
February 202431,542
March 202440,505
April 202439,696
May 202435,825
June 202431,281
July 202437,536
August 202435,374
September 202440,587
October 202444,273
November 202436,166
December 202433,214
January 202542,412
February 202539,393
March 202556,279
April 202560,199
May 202560,782
June 202548,343
July 202545,677
August 202543,524
September 202545,619
October 202553,361
November 202547,031
December 202540,344
January 202654,601
February 202654,011
March 202685,407
April 202675,157
May 202670,344

Sponsored Display and Brands advertising

We introduced Sponsored Display and Sponsored Brands ads on Amazon for our client to increase the reach and effectiveness of their marketing.

Sponsored Display lets advertisers reach potential customers with precision, showing ads not only on product pages but also on search results pages and on external websites owned by Amazon. This allows us to reach shoppers effectively at different stages of the buying process.

Sponsored Brands, in turn, promotes the brand by displaying its logo, a custom headline and selected products at the top of the search results. This ad format helps build brand awareness and drive traffic to dedicated product pages or Amazon Store pages.

By using these advertising strategies, we significantly increased the visibility of our client’s products, which translated into higher sales and a stronger position for their brand in the market for construction tools and garden products.

Amazon Ads campaigns tailored to the Home & Garden category

Listing variations

Alongside our work on the advertising campaigns, we had to reorganise the listings into proper variation listings.

Creating listing variations on Amazon is a strategy that lets sellers present different versions of the same product within a single listing. This means customers can easily browse and choose between options such as size or colour, without having to search through lots of separate product pages. Variations not only make listings clearer but also increase the chances of a sale, because they make it easier to match each customer’s preferences.

Variations

Listing variations for a company in the tools industry

Visual content

Another important part of the strategy was developing A+ Content and creating infographics. Working on A+ Content, i.e. enhanced product content, allowed us to present the tool manufacturer’s range more effectively, making it more attractive in the eyes of potential customers.

High-quality infographics that visually highlighted key product features and benefits were designed not only to grab attention but also to make the value of the products easier to understand, which translated directly into higher sales.

MIVOS A+ Content module on Amazon.de: stainless steel putty knives, uses and benefits

The results of our work

Once our partnership began and the advertising campaign strategy was gradually rolled out, sales entered a growth phase. Each month of the partnership brought significant increases. We managed to:

  • raise sales value by around 65% from its starting level,
  • increase the number of units sold by around 60%.
Sales value (EUR)
December 202236,993.221,567
January 202352,763.372,446
February 202350,885.992,443
March 202360,402.963,066
April 202357,167.583,170
May 202360,313.053,618
June 202361,236.883,794
July 202352,126.613,160
August 202352,922.53,041
September 202357,912.583,347
October 202367,107.143,852
November 202367,966.943,886
December 202355,551.813,129
January 202464,745.093,769
February 202471,748.624,180
March 202493,494.855,464
April 202492,622.615,697
May 202490,974.95,606
June 202484,257.725,102
July 202490,919.515,492
August 202488,525.785,269
September 202497,337.45,519
October 2024105,343.675,814
November 202492,938.295,239
December 202476,652.394,288
January 202594,474.855,374
February 202589,134.495,099
March 2025131,791.527,268
April 2025134,725.737,976
May 2025133,542.448,059
June 2025109,886.366,933
July 2025102,167.486,577
August 2025100,262.576,341
September 2025100,956.356,042
October 2025114,903.846,649
November 2025104,189.296,018
December 202583,461.954,756
January 202699,283.995,564
February 2026106,396.196,149
March 2026163,300.099,645
April 2026151,675.579,399
May 2026149,732.339,886
June 2026104,968.057,044

Campaign results

The advertising campaign stayed within the agreed budget at all times, and the average return on investment was around 6.

This result shows that a well-planned Amazon Ads campaign for the construction, renovation and garden sector can genuinely boost tool sales on Amazon without a disproportionate increase in the advertising budget.

Sales from ads (EUR)
January 202327,93417.04 %5.87
February 202325,80515.77 %6.34
March 202320,52815.32 %6.53
April 202325,98915.8 %6.33
May 202327,39715.9 %6.29
June 202325,96420.88 %4.79
July 202321,95216.64 %6.01
August 202321,68816.95 %5.9
September 202324,19116.35 %6.12
October 202327,78617.88 %5.59
November 202327,29418.18 %5.5
December 202324,19317.37 %5.76
January 202427,62816.98 %5.89
February 202431,54216.24 %6.16
March 202440,50515.1 %6.62
April 202439,69615.68 %6.38
May 202435,82517.09 %5.85
June 202431,28118.08 %5.53
July 202437,53615.93 %6.28
August 202435,37415.16 %6.6
September 202440,58716.79 %5.96
October 202444,27317.53 %5.7
November 202436,16618.19 %5.5
December 202433,21416.15 %6.19
January 202542,41216.77 %5.96
February 202539,39316.1 %6.21
March 202556,27915.41 %6.49
April 202560,19916.44 %6.08
May 202560,78216.98 %5.89
June 202548,34316.04 %6.23
July 202545,67717.71 %5.65
August 202543,52417.44 %5.73
September 202545,61917.44 %5.73
October 202553,36117.83 %5.61
November 202547,03118.9 %5.29
December 202540,34418.68 %5.35
January 202654,60119.09 %5.24
February 202654,01117.64 %5.67
March 202685,40715.46 %6.47
April 202675,15716.2 %6.17
May 202670,34418.13 %5.52

Next steps

  • Scaling sales of tools and finishing materials in DE, FR and IT by seeking out new advertising opportunities,
  • Continuing to build the brand’s position as a leader in the Home & Garden category on Amazon,
  • Creating defensive campaigns to protect the brand and brand-related searches,
  • Setting up additional Sponsored Display and Sponsored Brands campaigns for high-potential products,
  • Actively adding new products to campaigns to boost their sales right from the start,
  • Maximising profitability by aggressively cutting search terms that drain the budget (based on historical data),
  • Seasonally adjusting advertising strategies and budgets to match the key selling periods in the construction and garden sector,
  • Focusing on the highest-margin products to maximise net profit from advertising on a fixed budget.

Summary

…and we’re not done yet!

Our partnership with MIVOS is ongoing, which allows us to keep adapting and optimising every aspect of sales in response to the fast-changing conditions for sellers on the Amazon marketplace.

The MIVOS case study is a good example of how a manufacturer of construction tools and garden products can build a recognisable brand on Amazon and genuinely increase revenue thanks to well-thought-out account management by an agency. We are confident in the quality of our clients’ products, which is why we are able to grow their sales effectively.

Thank you for your trust!

Review from the owner of the MIVOS tool brand
Michał SiedleckiCEO at Mivos

Do you sell construction products and want to achieve similar results for your business?

We specialise in supporting manufacturers and distributors with their sales on Amazon and other marketplaces. For many years, we have been helping businesses in the construction sector increase the visibility of their listings, improve conversion and scale their online sales.

If you’re wondering whether your business has the potential to grow on marketplaces – let’s talk. We’ll analyse your situation and tell you honestly whether, and how, we can increase your profits.

  • €3,820,771sales on Amazon
    Jan 2023 – Jun 2026
  • 4.6×higher average sales
    from Amazon Ads

Let's talk about growing your sales across marketplaces!

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