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AmazonA home interiors manufacturer’s success story: From cutting slow-moving stock to 137% YoY sales growth
About the client
Domino Polska, a company with 30 years’ experience, successfully combines family values with the scale of a thriving organisation and manages brands such as Lavita and Wild Wood.
The company has extensive operational infrastructure, including a modern logistics centre and its own showrooms, which allows it to pinpoint market trends and stay ahead of them.
As a manufacturer of interior finishing products, Domino is developing its brand portfolio along two complementary lines – bathroom fittings and flooring – which requires its e-commerce team to maintain a consistent sales narrative across a diverse product range. Thanks to this well-established market position and the professionalism of the Domino team, we have a solid foundation for building effective, scalable sales strategies.
What Domino Polska sells
| Brand | Product category | Example products |
|---|---|---|
| Lavita | Bathroom fittings | bathroom taps, towel radiators, bathtubs, bidets, washbasins, ceramic tiles, bathroom furniture, mirrors |
| Wild Wood | Flooring | vinyl flooring, laminate flooring, decking boards |
The industry
The market for finishing materials and home interiors is now one of the most demanding categories in e-commerce – customers rarely buy on impulse, and before placing an order, they compare technical specifications, dimensions and reviews across several sellers at once. In this context, brands such as Wild Wood, whose range includes laminate flooring, vinyl flooring and decking boards, compete not only on price but, above all, on the quality of their product content and the trust they build through a consistent presence on the platform. Bathroom fittings manufacturers also have to contend with the seasonality of renovation work and the need to educate shoppers at the research stage.
The client’s challenges
During our first meeting, we worked with the client to identify the strategic areas that needed improvement and development:
Removing inventory from FBA – we identified a large volume of slow-moving stock (known as dead stock) that was generating unnecessary long-term storage fees. Our immediate priority was to organise and carry out the return of the largest batch of this stock, which quickly eased the client’s financial burden.
Standardising and optimising content – the existing listings were inconsistent in quality, had keyword gaps and did not make full use of the available text space, which resulted in low organic visibility. Working with the client’s in-house e-commerce team, we implemented a remedial process that covered optimising titles, reorganising variations (parent-child) and drawing up procedures for newly introduced products.
Launching the new Wild Wood brand on the platform – until then, Wild Wood flooring had been absent from this sales channel, which represented an untapped opportunity to increase revenue. We planned to bring the brand onto the platform to fill a gap in the range and reach a new audience.
Lack of a consistent strategy for Amazon Ads – this resulted in haphazard activity and unsatisfactory campaign performance. The ads required numerous changes to improve the profitability of the entire marketing effort on the platform.
What we did
Analysis and objectives
As we began our partnership in the German market (Amazon.de), we carried out a detailed audit of the account and its sales potential. Based on the challenges we identified, we defined four key operational pillars:
- Optimisation of operating and logistics costs (FBA) – high levels of slow-moving stock were squeezing margins across the entire account.
- Catalogue restructuring and SEO improvement – the products had thin bullet points, and the content was not indexed for the key search terms in the German market.
- Launch and positioning of the Wild Wood brand – despite its potential in the Home & Living category, the Wild Wood flooring brand was absent from the platform.
- Performance-driven strategy for Amazon Ads (PPC) – previous advertising relied on ad hoc campaigns with no keyword exclusions (negative keywords) or proper segmentation.
FBA and Removal Order
Our first step was to set up a removal order to return products from Amazon’s fulfilment centres to the client’s premises. The main aim of this swift action was to stop fees accruing on the large quantities of slow-moving stock. As there were a great many products spread across a number of fulfilment centres, the process required several separate removal orders, which we then verified against updated Amazon data.
SEO and product variations
The cornerstone of our preparations for scaling sales was organising the products in the bathroom fittings category and grouping them into coherent variation families. Using materials supplied by our partner, we not only optimised the catalogue structure but also, working closely with the client, rewrote the listing copy from scratch. The new bullet points were optimised for Amazon’s algorithms and included key search terms.
Launching the new brand
Our task was to create listings optimised for conversion from day one. We began the process with in-depth keyword research, identifying the search terms with the strongest purchase intent in the flooring and accessories categories in Germany. We wrote the content to be as keyword-rich as possible. Everything we did was aimed at getting the listings to rank and introducing the new brand to a wide audience.
Advertising
1. Strategy
We began our partnership with a clear goal: to raise profitability and extend reach. However, a deeper analysis showed that the problem was more complex. The client pointed out that a significant part of their range was ‘invisible’ to shoppers.
Our audit confirmed that the existing campaigns were running on ‘autopilot’ and failing to make the most of the budget. We diagnosed a lack of basic optimisation – from missing negative keywords to unprofitable products being kept alive, draining the budget without generating sales. The sales funnel had to be tightened immediately.
2. Actions and results
Phase 1: Product ad push and budget tightening
Our first step was to roll out the missing campaigns straight away. We gave priority to product ads (PLA), which allowed us to build traffic volume rapidly and generate our first key conversions (‘quick wins’).
At the same time, working together with the client, we began an in-depth restructuring of the existing activity. We made budget cuts: we eliminated unprofitable products and applied precise keyword exclusions. As a result, we stopped paying for irrelevant traffic and redirected funds to where they were genuinely generating profit.
Phase 2: Harvest time in peak season
Months of intensive optimisation laid a solid foundation for the most important period in e-commerce – Q4. Strategically preparing the account for the sales peak delivered spectacular results.
We ended the key months of October and November with an impressive EUR 420,000 in revenue. Importantly, the high sales volume went hand in hand with excellent efficiency – we achieved a ROAS of 7.29, which confirmed that we had chosen the right strategy.
Results
The leverage effect and scaling growth
Taking the helm of the Amazon.de account in January 2025 brought an immediate change in trend. In the very first month, we beat the previous year’s result by 10% (reaching EUR 186k), and over the next two months, we sustained rapid growth of 22–25% month on month.
We even turned the seasonal slowdown over Easter into a success. Thanks to close synergy between all our activities, Q2 saw YoY results scale up steadily: from 19% growth in April, through 41% in May, to 58% in June. Growth truly exploded in July – we doubled the previous year’s result, recording a 107% increase.
Our efforts culminated in Q4, strategically boosted by Prime Day and Black Week. We ended October with a record EUR 356k (+90% YoY), but November proved to be the absolute peak. Building on that momentum, we broke through the EUR 450k revenue barrier, achieving a spectacular 137% YoY increase.
| November 2024 | 234,062.11 | 190,828.82 EUR |
|---|---|---|
| December 2024 | 186,551.8 | 153,970.21 EUR |
| January 2025 | 219,516.16 | 186,056.05 EUR |
| February 2025 | 263,094.76 | 226,048.93 EUR |
| March 2025 | 333,016.33 | 281,869.07 EUR |
| April 2025 | 273,721.69 | 224,871.18 EUR |
| May 2025 | 286,792.84 | 233,243.51 EUR |
| June 2025 | 282,755.59 | 221,208.51 EUR |
| July 2025 | 377,527.25 | 294,778.46 EUR |
| August 2025 | 333,339.85 | 265,738.82 EUR |
| September 2025 | 399,058.13 | 310,327.61 EUR |
| October 2025 | 440,490.75 | 356,293.7 EUR |
| November 2025 | 549,279.9 | 452,413.72 EUR |
| December 2025 | 383,560.37 | 315,929.03 EUR |
| January 2026 | 458,794.74 | 380,470.5 EUR |
| February 2026 | 444,704.48 | 371,608.19 EUR |
| March 2026 | 443,472.24 | 358,953 EUR |
| April 2026 | 381,126.09 | 300,844.64 EUR |
| May 2026 | 380,298.44 | 305,649.55 EUR |
| June 2026 | 373,233.65 | 284,852.24 EUR |
| July 2026 | 339,025.61 | 269,203.37 EUR |
| August 2026 | 351,063.06 | 274,407.57 EUR |
| September 2026 | 320,850.75 | 237,186.2 EUR |
YoY sales growth on Amazon.de in 2025
| Month | YoY growth |
|---|---|
| January | +10% |
| February | +13% |
| March | +38% |
| April | +19% |
| May | +41% |
| June | +58% |
| July | +107% |
| August | +89% |
| September | +116% |
| October | +90% |
| November | +137% |
| December | +105% |
Next steps
- Increasing sales in the other Amazon markets (France, Italy, the Netherlands)
- Optimising listings in the other markets
- Adding new products to the range
- Creating new ad campaigns for new product groups
- Promoting the LAVITA and DOMINO brand stores
Summary
Looking ahead
Our partnership with the DOMINO brand is a process of continuous evolution. Because the marketplace ecosystem is constantly changing, we focus on proactive optimisation and rapidly adapting our strategy to new market realities.
It is our belief in the potential of the client’s products, combined with our know-how – in areas as demanding as selling bathroom fittings and flooring on Amazon – that allows us to effectively build a competitive advantage and shows other manufacturers in the sector what kind of agency can help them manage sales of several of their own brands on marketplaces.
Thank you for your trust and for working with us towards ambitious goals.
Do you sell interior finishing products and want to achieve similar results?
We specialise in helping manufacturers and distributors sell on Amazon and other marketplaces. For many years, we have been working with businesses in the interior finishing sector to increase the visibility of their listings, improve conversion rates and scale their online sales.
If you’re wondering whether your business has the potential to grow on marketplaces – let’s talk. We’ll analyse your situation and tell you honestly whether, and how, we can increase your profits.
- €7,634,723Amazon sales, all markets
Jan 2025 – Sep 2026 - +26%sales growth
Jan–Sep: 2026 vs 2025
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