Natural products, global success: How we launched a herb and nut brand on Amazon

We witnessed a significant surge in sales between January and July 2024. This spike was driven by meticulously structured and continually optimised marketing campaigns, coupled with growing consumer interest in Igart’s products. By rolling out manual PPC campaigns alongside our automatic ones, we considerably enhanced overall product visibility.

Over the past year, sales on Igart’s account have remained broadly stable, punctuated by distinct peaks corresponding to seasonal demand or promotional events. Minor dips on the chart were natural fluctuations reflecting standard shifts in market demand or temporary stock availability.

To sustain this growth, we doubled down on our marketing efforts during the run-up to peak shopping periods. We thoroughly optimised ad campaigns two to three weeks before expected seasonal spikes, ensuring our strategy always aligned with consumer trends. Maintaining robust inventory levels during these high-demand windows was also a critical success factor to protect the Buy Box and keep momentum high.

We adopted a highly calculated approach. From the entire catalogue, we cherry-picked only the best-performing products that had already proven successful on other marketplaces. This strategy minimised the risk of aged inventory sitting in Amazon’s German fulfilment centres, protecting the client from unnecessary long-term storage fees. While we are still in the early stages of our FBA rollout, we are seeing a steady, month-on-month increase in order volume.

Faster delivery times: The most immediate benefit was significantly shorter delivery windows. This instantly boosted our competitive edge in Germany, where rapid shipping is a major driver of purchasing decisions. Increased reach and visibility: By utilising FBA, our listings gained enhanced visibility on Amazon.de. FBA products are inherently favoured by Amazon’s algorithm, and securing the Prime badge added a crucial layer of trust and credibility for shoppers. Reduced logistical overhead: Shifting a portion of the logistics to Amazon relieved Igart’s in-house team from the daily grind of picking, packing, shipping, and handling customer returns for the German market. Looking ahead: Next steps Amazon Brand Registry: Enrolling the brand to protect against hijackers and counterfeits, gain complete control over product listings, and unlock advanced marketing tools (such as A+ Content and Sponsored Brands). This will also provide deeper sales analytics and streamline further international expansion. A+ Content implementation: Designing highly visual A+ Content to elevate product presentation, build brand trust, and drive higher conversion rates through rich imagery and detailed layouts. Scaling the German market (DE): Exploring new advertising avenues, building defensive ad campaigns to protect our listings from competitors, and actively integrating new product lines into our PPC strategy. Scaling beyond Germany: Expanding aggressively across FR, IT, ES, BE, SE, NL, and the UK. This involves deep-dive listing optimisation, infusing titles, bullet points, and backend generic keywords with high-converting search terms, running in parallel with our advertising efforts. Competitor analysis: Conducting ongoing competitor research across DE, FR, IT, and BE to accurately gauge the sales potential of new product rollouts.

Our partnership with Igart is ongoing. We continuously adapt and optimise every facet of their sales strategy to stay ahead of Amazon’s ever-changing landscape.

We truly believe in our clients’ products, and that’s exactly why we consistently succeed in driving their sales forward.