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AmazonEUIPO: what it is and how to register an EU trade mark (2026)
When you sell on Amazon or Allegro, your brand name is one of the few things competitors can’t take from you overnight – provided you protect it legally. Many sellers spend months building recognition for a product, only to discover that someone else has filed an application for the identical name and now they’re the ones who have to justify using it.
AmazonWhat is Amazon’s invoice defect rate (IDR) and how does it work?
Selling on Amazon is about much more than just fighting for rankings and optimising ad spend; it is fundamentally about meeting strict performance standards. One critical metric you cannot afford to ignore is the Invoice Defect Rate (IDR). This seemingly technical metric tracks the percentage of orders from business customers for which you failed to upload an invoice within the required timeframe.
AmazonAmazon Merch on Demand: Is selling custom t-shirts on Amazon worth your time?
Wondering what Amazon Merch on Demand actually involves and whether you can genuinely turn a profit? It’s a question on the minds of countless creators and brand owners keen to test the e-commerce waters without pouring capital into manufacturing and inventory. Here’s how the platform works in practice, and whether it fits your expansion strategy.
AmazonAmazon Seller Fulfilled Prime: A guide to getting the Prime badge without FBA
In the highly competitive world of Amazon, the Prime badge is the ultimate trust signal – synonymous with speed, reliability, and an undeniable sales boost. For years, securing this coveted status meant relying solely on Fulfillment by Amazon (FBA), handing over your entire logistics operation to the retail giant. While FBA simplifies warehousing, picking, packing, and returns, it comes at a premi
AmazonAmazon seller fees & subscription: 2026 guide
Understanding the Amazon seller fees in 2026 is one of the very first – and most crucial – steps for anyone planning to launch an e-commerce business on the platform. At the heart of these costs is the monthly subscription fee, which often causes a bit of uncertainty for new sellers. While Amazon is quite clear about the numbers, it is essential to understand what you actually get for your money a
AmazonUnlocking the potential of Amazon Ireland: new growth opportunities for sellers
Amazon’s launch of its dedicated storefront, Amazon.ie, marks a major milestone for cross-border e-commerce across Europe. This dedicated platform provides sellers with direct access to Irish consumers, who previously relied heavily on the UK site for their purchases. For forward-thinking brands, entering this market early offers a strategic advantage before seller competition intensifies.
AmazonMastering the Amazon A-to-Z Guarantee: how claims work and how to protect your business? A guide for sellers
If you sell on Amazon, it is only a matter of time before you encounter an A-to-Z Guarantee claim. While the name sounds like a harmless customer service policy, it is actually a major red flag that can cost you refunds, damage your seller metrics, and, in worst-case scenarios, lead to account suspension.
AmazonA complete guide to selling on Amazon Handmade for artisans and makers
Amazon Handmade is an excellent platform for artisans looking to reach a massive global audience. It gives makers and crafters the opportunity to sell their unique, handcrafted items worldwide, tailoring their storefronts to different local markets like Amazon.pl or Amazon.de. As a premier destination for online craft sales, it connects you directly with customers who value originality and authent
![Amazon Prime Day – what is it and how do you prepare as a seller? [2026]](/api/media/file/Amazon-Prime-Day-1.png)
AmazonAmazon Prime Day – what is it and how do you prepare as a seller? [2026]
For sellers, Prime Day is a project of around 12 weeks, not a one-day promotion. It starts with choosing products and sending stock to FBA; then you submit deals in the reduced-fee window, run your ad campaigns and analyse the results after the event. Below, we walk through each stage with current deadlines, fees, a deal profitability calculation and data from Prime Day 2026.