Every week we share valuable tips and strategies on our blog to help you succeed in online sales on marketplaces such as: Amazon, Allegro, eBay, eMAG, Kaufland and many more.
Amazon AWD is a low-cost bulk storage service in which Amazon holds your inventory in large quantities and automatically sends it on to FBA as your goods sell. It is the ‘upstream’ layer, meaning the back-end storage that sits one step ahead of the fulfilment warehouse your end customers buy from.
France is the second-largest economy in the European Union and one of the absolute leaders in European e-commerce. For sellers operating on Amazon, expanding to the .fr version of the platform sounds like a natural step towards scaling the business. And indeed, French consumers have deep pockets and love shopping online.
Launching on Amazon on your own can overwhelm even experienced entrepreneurs. Fast-changing legal regulations, along with complex logistics and marketing, mean that an online seller has to be a lawyer, a translator and an e-commerce specialist all at once. When the daily struggle with procedures and algorithms starts to hold back your business’s growth, looking for outside support becomes the natural next step.
Selling electronics on Amazon offers huge opportunities to scale your business, but it also demands strict compliance with EU environmental standards. The absolute foundation of these requirements is the WEEE Directive, which governs how electrical and electronic equipment is placed on foreign markets. In practice, this means every seller has to complete the registration formalities in each regional market, regularly report the weight and number of devices sold, and pay fees for their eventual disposal.
The name Helium10 comes up in every Facebook group for sellers, every Amazon training course and half the guides online. Yet hardly anyone explains plainly what the tool actually does, how much it costs after the 2026 price rise and whether your business will get any use out of it at all. We break it all down.
Registering a trade mark with the EUIPO protects your brand in all 27 EU member states with a single application, for 10 years and with the option of renewing it indefinitely. An online application in one class costs €850, and once the application has been examined and published, anyone with an earlier right has 3 months to file an opposition. A business based in the EU can file a trade mark itself, without a representative, and an EUIPO application number opens the way to enrolling your brand in Amazon Brand Registry.
Selling on Amazon is about much more than just fighting for rankings and optimising ad spend; it is fundamentally about meeting strict performance standards. One critical metric you cannot afford to ignore is the Invoice Defect Rate (IDR). This seemingly technical metric tracks the percentage of orders from business customers for which you failed to upload an invoice within the required timeframe.
CTR (Click-Through Rate) on Amazon is one of the most critical metrics directly driving your sales. It is the ratio of clicks to the number of times your listing appears in the search results. In practice, it tells you how many customers saw your product alongside the competition and decided to click through to the details. A high CTR sends a strong signal to the algorithm that your offer is appealing and deserves a higher ranking.
You might have a genuinely game-changing product, studio-quality photography, and a price point that wows customers. But if buyers do not type the exact terms that Amazon's algorithm understands, your sales will simply stall. Here is how to master your keyword strategy and turn low-visibility listings into reliable profit drivers.
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