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E-commerceProduct feed: what it is and how to create and implement it
Running a Google Ads campaign or listing products on several marketplaces at once? If so, you’ve probably noticed that typing in every product by hand, one by one, in every system is a road to nowhere. With 50 products, it’s still manageable. With 500, not so much. This is exactly where a product feed comes in: a file that, once it’s been set up properly, does the job for you, automatically and with no involvement on your part. It’s what makes your products appear in Google Shopping, in Facebook ads or in a marketplace catalogue in the first place. Without it, your campaign simply won’t launch, no matter how much money you pour into it.
E-commerceE-commerce specialist: who they are, what they do and how much they earn
Manufacturing companies usually face the same dilemma when they start selling online: who is going to take care of it? Someone has to create listings, keep an eye on prices, respond to complaints and manage advertising campaigns, while the boss usually has something else entirely on their plate, such as production.
E-commerceSelling to Germany: how to start and what market entry really costs
You have a good product. It sells in Poland, it gets repeat orders and your stock keeps moving. And at some point the question comes up that every manufacturer and distributor asks sooner or later: ‘What if we crossed the Oder into Germany?’
E-commerceE-commerce Manager: who are they and what do they do?
In recent years, almost every manufacturing company has sooner or later come up against the same question: who is going to take care of online sales? An online shop is one thing, but once Allegro, Amazon, Kaufland and eMAG all come into play at the same time, managing it all no longer fits into someone’s ‘spare time between other duties’. That is exactly when a job title that appears in more and more job ads enters the picture: e-commerce manager. So let’s take a look at who an e-commerce manager actually is, what they do and how much they earn.
E-commerceEUIPO: what it is and how to register an EU trade mark (2026)
When you sell on Amazon or Allegro, your brand name is one of the few things competitors can’t take from you overnight – provided you protect it legally. Many sellers spend months building recognition for a product, only to discover that someone else has filed an application for the identical name and now they’re the ones who have to justify using it.
E-commerceWhere and how to sell furniture online: a commercial guide for e-commerce brands and manufacturers
Looking to expand your furniture brand across Europe? In this guide, we evaluate the European e-commerce landscape to answer a vital question: where to sell furniture online for genuine profitability rather than just high turnover with squeezed margins. We analyse general marketplace giants such as Amazon, Kaufland, and eMAG alongside dedicated decor platforms including Home24, Otto, and Vente-Uni
E-commerceWhat is DAC7 and how does it affect e-commerce?
DAC7 has dominated marketplace announcements for months, sparking widespread confusion among sellers. Amazon is requesting updated details, eBay is demanding verified VAT numbers, and some accounts are even facing temporary suspensions for “non-compliance.” If you sell online- even on a small scale – this is legislation you simply cannot afford to ignore.
E-commercePricing policy: How to price a product on the marketplace?
Marketplace pricing is one of the most critical elements of successful online retail. If you want to attract buyers and remain competitive, you need to get your numbers right. In this article, serving as an essential small business guide, you will learn how to price effectively, discover what elements to consider when formulating your policy, and find out how to avoid the most common mistakes that
E-commerceSpanish e-commerce landscape: Leading marketplaces in Spain
Expanding into the Spanish market is an ambitious move for any brand, but the primary challenge lies in selecting the right sales channels. The Spanish marketplace ecosystem is diverse, with platforms varying significantly in terms of reach, overheads, and consumer behaviour. In this guide, we break down the essential platforms to help you make an informed strategic decision.