Blog about selling on marketplaces

Every week we share valuable tips and strategies on our blog to help you succeed in online sales on marketplaces such as: Amazon, Allegro, eBay, eMAG, Kaufland and many more.

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Alza

What is Alza? How to sell on the Czech marketplace in 2026

When a Polish manufacturer starts looking for new markets, sooner or later they come across one Czech word: Alza. It's the Czech Republic's largest online retailer and also a marketplace where third-party businesses can sell. The question we hear most often is a simple one: what exactly is it, and is it worth selling there?