
Amazon Brand Registry: how to register and protect your brand
Amazon Brand Registry is Amazon's free programme for brand owners: once your brand is enrolled, you gain control over the content of your listings, tools for reporting infringements and access to features such as A+ Content, a Brand Store and Sponsored Brands ads. To enrol, you need a registered or pending trade mark, either a word mark or a design mark containing text, from the office of a country where Amazon has a store, as well as a brand name permanently affixed to the product or its packaging. The trade mark owner enrols the brand in the Brand Registry console, and an agency is given access only afterwards, as an additional user.








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