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Selling on OTTO: is it worth expanding onto this marketplace?

Selling on OTTO.de is a genuine opportunity to tap into Europe’s largest e-commerce market and reach millions of active German shoppers. Most sellers fixate on Amazon and never look sideways at the high-margin alternative growing right next to it. This article covers how OTTO works, the criteria it sets for sellers, and a practical roadmap for building a stable, profitable presence on the platform