Over PLN 3 million in sales on Allegro within 10 months of account registration

We launched our collaboration by handling the end-to-end account setup, ensuring every operational detail was optimised for a professional Allegro presence. This included:

• Standardising policies for returns, warranties, and claims,
• Tailoring delivery rate tables for competitiveness,
• Streamlining fund disbursement and payout schedules,
• Selecting the most cost-effective subscription model,
• Crafting a professional ‘About the Seller’ profile to build buyer trust.

The next phase focused on launching the product range and establishing a strategic pricing policy. The FMCG (Fast-Moving Consumer Goods) sector is defined by its pace, and success here depends on meeting three non-negotiable customer demands:

Fast: Consumers expect rapid fulfilment, with delivery ideally on the same or next day.

Competitive: Products must be positioned within the market’s best-value bracket (though not necessarily as the absolute cheapest option).

Convenient: Buyers require a frictionless experience with diverse delivery options, including pick-up points, couriers, and Allegro SMART.

The results were immediate. In the first full month (December 2023), the account moved nearly 5,000 units, generating PLN 237,791.25 in revenue. Momentum continued into the following months, with sales quickly surpassing the PLN 300,000 mark. Despite standard seasonal shifts, revenue has remained consistently high.

After months of intensive scaling – maintaining a high volume of over 3,000 transactions per month while securing excellent feedback – we implemented advanced operational procedures to safeguard customer satisfaction. However, following this sustained period of growth, we identified the first signs of a natural sales plateau.

The seasonal challenge

Spring and summer typically bring a marked decline in “coffee” search volume on Allegro. During these periods, simply intensifying advertising can lead to rapid budget depletion with diminishing returns. To counter this, we adopted a more tactical approach.

Our tactical response

We began ramping up campaigns in the third week of July, strategically building listing visibility ahead of the autumn peak. By boosting our advertising spend at precisely the right moment—well before the aggressive bidding wars of the fourth quarter—we gave the algorithms sufficient time to establish and solidify our rankings.

The impact

The results followed rapidly. In August, despite the annual low in search volume, our targeted advertising alone generated PLN 85,671.20 in sales from exactly 1,600 units, achieving an impressive return on investment ratio of 18.66. When accounting for all other activities, total sales for August reached nearly half a million zlotys. This strategic timing allowed us to maintain momentum, resulting in over PLN 1 million in sales over the last two months alone.