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Case study Toscanio

Allegro

How did we help a leather goods manufacturer launch on Allegro and cement its position?

Brown Toscanio leather briefcase with an embossed pattern
  • PLN 526,795in sales on Allegro
    (May 2023 – Apr 2025)
  • +128%sales growth, May–Oct 2024
    vs May–Oct 2023
  • PLN 5.10return on every PLN 1 spent
    on ads (Jan 2024 – Apr 2025)

About the client

Toscanio is a family business with a tradition going back more than 20 years, specialising in high-quality leather goods inspired by Italian style and culture. Its mission is to meet the expectations of even the most demanding customers.

Every product is carefully selected by experts. The company works with leading Italian manufacturers and also makes its own leather products, ensuring the highest standards of quality and aesthetics.

Our work with Toscanio began in May 2023, when we built the brand’s official store on Allegro from scratch in the Leather goods and accessories category. Below we describe the steps that led to rapid sales growth and the results we achieved.

Hand-stitching a leather wallet in the workshop

What’s in the Toscanio range

CategoryExample products
Women’s handbagsclassic handbags, evening bags, everyday handbags
Footwearwomen’s footwear, men’s footwear
Wallets and accessorieswomen’s wallets, men’s wallets, women’s belts, men’s belts
Briefcases and bagsbusiness briefcases, men’s bags
Glovesleather gloves

The leather goods market in Poland

The leather goods market in Poland is growing as consumers become more aware of the quality of materials and craftsmanship. Shoppers are increasingly choosing genuine leather products over cheaper substitutes, valuing their durability and timeless design. This creates an opening for premium brands that can combine traditional craftsmanship with online selling know-how. At the same time, competition on e-commerce platforms is fierce – domestic manufacturers compete with importers and mass-market brands, which is why standing out through quality, brand story and consistent visual communication is becoming a key factor in sales success.

The client’s challenges

Before launching on Allegro, the Toscanio brand faced several major challenges:

  • Competitive market: The leather goods market on Allegro is extremely competitive, and Toscanio had to stand out from other companies offering Italian-inspired products. A consistent premium visual identity and precisely targeted SEO helped set the brand apart.

  • Seasonality and changing trends: In the leather goods and accessories category on Allegro, a major challenge is the impact of seasonality, shifting trends and recurring collections. These products depend heavily on current consumer preferences and fashion, so sellers have to keep adapting their range to what the market needs right now. Responding quickly to changing trends and launching new collections is key to staying competitive and maximising sales.

  • Allegro Ads optimisation: Setting optimal bids amid constantly changing Allegro Ads costs required ongoing analysis and budget adjustments. Optimising the ad campaigns allowed us not only to improve conversion but also to cut wasted spend.

  • Deepening customer engagement: One of the challenges was building customer loyalty in such a fast-moving industry, which we achieved by introducing promotional schemes such as the Allegro Monety (coins) loyalty programme and product bundles.

What we did

Account registration and setup

We started by creating the account and configuring everything a business account on Allegro needs to run:

  • setting up returns, warranty and complaints policies,
  • setting up shipping rate tables,
  • setting up payouts,
  • choosing the right subscription plan,
  • setting up the ‘About the seller’ tab.

Product listings and SEO optimisation

We added the full product range and wrote search-optimised descriptions for every listing. We focused on what makes Toscanio unique, such as Italian precision and top-quality leather.

Every product page was designed to highlight the brand’s luxury credentials, such as hand finishing and distinctive design.

Graphic design

During our work together, we also:

  • Created a consistent visual identity for the brand on Allegro. The main store banner and logo reflect the luxury and tradition of Italian leather goods.
  • Gave each product collection its own dedicated graphics, ensuring consistent visual communication across all listings.
  • Designed bespoke promotional banners that highlight special and seasonal offers and effectively draw customers’ attention.
Toscanio’s Allegro store page showing its product lines

Advertising and promotions

Promotion is the key to success. Once the listings went live, we moved on to setting up an advertising campaign, initially on a small budget, focused on core products and tailored to seasonal trends and the needs of Toscanio’s customers.

The campaigns were optimised regularly, which allowed us to improve conversion rates and maximise ad efficiency.

Units sold through ads

Units sold through ads
October 202346
November 202339
December 202347
January 202453
February 202446
March 202469
April 202492
May 202486
June 202488
July 202487
August 202480
September 202464
October 202466
November 202467
December 2024106
January 202571
February 202583
March 2025116
April 202585

Return on ad spend (ROAS) remains at a satisfactory level. ROAS is a marketing metric that measures the effectiveness of a specific advertising campaign and its impact on revenue.

Return on ad spend (ROAS)

Return on ad spend (ROAS)
October 20233.22
November 20233.82
December 20234.48
January 20243.98,777 PLN
February 20243.57,467 PLN
March 20244.8411,893 PLN
April 20245.5613,973 PLN
May 20244.8912,552 PLN
June 20247.9115,459 PLN
July 20245.3213,408 PLN
August 20245.9314,585 PLN
September 20245.9913,175 PLN
October 20245.0712,769 PLN
November 20244.0811,698 PLN
December 20247.1722,261 PLN
January 20254.0712,206 PLN
February 20254.1311,042 PLN
March 20255.0615,245 PLN
April 20254.6112,418 PLN

Product bundles, featured listings and promotional tools

  • We introduced product bundles, such as handbags paired with wallets, which led to women’s handbags and leather accessories selling in larger quantities and raised the average basket value.
  • We used Allegro’s featured listings option, which increased product visibility in search results.
  • We enabled the Allegro Monety (coins) loyalty programme, which encourages repeat purchases and strengthens brand loyalty.
Promotional banner for a Toscanio belt bundle

Featured listings

Promoted Toscanio listing on Allegro

Seasonal promotions

Toscanio takes part in key promotional events such as Allegro Days and Black Weeks, which has significantly increased the brand’s exposure. Carefully planned promotions during these periods have contributed to sales growth.

It is also worth stressing that this product category is particularly sensitive to the gifting season and the autumn/winter period, so it is essential to monitor trends closely at these times and adjust promotional activity accordingly to make the most of the sales potential.

The Toscanio brand understands how important customer service is, which is why it places great emphasis on on-time dispatch, quick replies to messages and earning positive reviews. These efforts are key to growing the account: they improve listing visibility and build customer trust, which translates into higher sales and better rankings.

Results

  • Sales growth: since the start of our partnership, Toscanio’s sales have grown rapidly and steadily, driven by advertising campaigns, product bundles and seasonal promotions.
  • Greater brand recognition: Toscanio has cemented its position on Allegro, standing out with elegance inspired by Italian fashion – a good example of how to promote a leather goods manufacturer online.
  • Higher conversion rates: optimised descriptions and SEO made listings more visible, which increased organic traffic to the product pages.
Sales value
Sales value
May 20236,347
June 20236,942
July 202313,039
August 202315,172
September 202314,393
October 202312,603
November 202317,296
December 202319,727
January 202417,263
February 202412,928
March 202422,097
April 202427,462
May 202427,071
June 202429,944
July 202424,150
August 202425,738
September 202424,073
October 202425,470
November 202419,926
December 202441,527
January 202527,284
February 202528,240
March 202541,491
April 202526,613

Summary

Managing the ever-changing aspects of sales on Allegro required continuous optimisation and ongoing adjustments to our strategy.

Thanks to our commitment and close collaboration with Toscanio, the brand has secured a stable position on the platform, growing both its sales and its brand recognition. Toscanio’s story shows how a Polish manufacturer of leather products can successfully increase sales on Allegro and build a premium brand in the competitive leather goods industry.

We believe our joint efforts will bring measurable benefits to our clients!

Thank you for your trust!

Want to achieve similar results for your fashion business?

We specialise in helping brands sell clothing and accessories on Allegro and other marketplaces. For many years, we have been helping businesses in the fashion industry increase the visibility of their listings, improve conversion and scale their online sales.

If you’re wondering whether your business has the potential to grow on marketplaces – let’s talk. We’ll analyse your situation and tell you honestly whether, and how, we can increase your profits.

  • PLN 41,527in sales during a record
    month (Dec 2024)
  • +55%sales growth, Jan–Apr 2025
    vs Jan–Apr 2024

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