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The Client
Our client, JPK Trading, is the official representative and distributor of Cosori, a globally recognised brand in the home appliance sector. While they held a strong position across much of Europe and the Balkans, the Polish market remained an untapped territory with immense potential. As an experienced international player, the client approached the challenge of entering Poland with high ambitions and a need for a partner who could translate their global reputation into local sales success.
The Challenge
During our initial strategic discovery, we identified three primary hurdles that Cosori needed to overcome to successfully launch on Poland’s largest marketplace:
- Strategic Q4 launch: The primary goal was not just a simple product upload, but a comprehensive market entry strategy designed to capitalise on the high-demand Q4 period in 2024.
- Logistical barriers: Without a physical warehouse in Poland, the client required a turnkey logistics solution that could handle rapid order fulfilment from day one.
- Zero brand awareness: Despite their global fame, Cosori was virtually unknown to the Polish consumer on Allegro. We had to build their brand equity, distribution trust, and organic positioning completely from scratch.
The Solution
The Polish market for air fryers has seen explosive growth, making it a highly lucrative but crowded category. Our analysis showed that Q4 2024 represented a critical window of opportunity. Entering at this moment was essential to secure a market share before the category reached saturation. Missing this window would have made building future brand awareness significantly more expensive and difficult. We weren’t just launching a product; we were executing a “market landing” during the most competitive trading period of the year.
Our strategy
Solving logistics with One Fulfillment by Allegro
The client’s lack of local warehousing was addressed through One Fulfillment by Allegro. This key implementation not only provided Cosori with seamless logistics (covering warehousing, shipping, and returns) and access to Allegro Smart!, but also opened the door to exclusive promotional campaigns. This allowed our flagship product to enter the elite Black Week promotional category, significantly increasing both its visibility and price appeal.
Intensive brand-building strategy
To ensure the Cosori logo and its air fryers became quickly memorable, we relied on the intensive use of Allegro Ads, focusing on the brand’s visual identity. We began preparations as early as Q3 2024, and by the end of the quarter, we intensified advertising activities through targeted graphic campaigns. During this period, we also introduced the new flagship product, Cosori TwinFry, which formed the backbone of our communication strategy.
We utilised:
- Sponsored ads: Maximising visual exposure for products and logos in strategic locations across Allegro.
- Banner ads: Achieving broad reach through high-visibility banners on the homepage and within specific categories.
- Template ads: Dynamically showcasing specific models and their unique features, driving high-quality traffic to optimised listings.
Optimisation of product cards
We focused on crafting high-quality descriptions, titles, photography, and video content, with a clear emphasis on Cosori’s unique selling points and consumer benefits. The objective was to capitalise on Allegro’s potential to rapidly build brand recognition and trust, while driving sales during the busiest trading period of the year.
Campaign performance and results
The data illustrates a consistent upward trend in financial performance, which gained significant momentum during the fourth quarter. Revenue peaked in November, surpassing PLN 400,000, which demonstrates the effectiveness of the strategic measures implemented during this peak period.
Allegro Ads: overall performance summary
PPC Sponsored Ads
Graphic Ads
Long-term impact
Through a strategic approach and precise execution, we successfully launched Cosori’s operations on Allegro, building brand awareness virtually from scratch. After just one quarter, the Cosori brand secured the 7th position* in the Q4 sales value ranking for the air fryer category on Allegro.
*We manage two separate Allegro accounts for the Cosori brand; while one account alone ranked 9th, the combined turnover of nearly PLN 900,000 places the brand 7th in the overall category ranking.
Delivering strategic value
Our comprehensive strategy enabled Cosori to rapidly establish a presence in the Polish online retail landscape without the need for investment in their own logistics infrastructure. By providing a dynamic sales launch and building brand recognition at a critical time, we delivered more than just immediate revenue; we established a stable operational and strategic foundation for the brand’s long-term development in Poland.
Furthermore, the spectacular success achieved on the Allegro platform has significantly accelerated and strengthened the overall promotion of the Cosori brand nationwide. Thanks to the visibility built and the results achieved, our client now supplies major national retailers, including Media Expert, Euro RTV AGD, and Neonet. This proves that strategic and effective operations on Allegro can act as a powerful catalyst for a brand’s broader expansion across the entire market.
...And we’re just getting started!
Our partnership with JPK Trading is ongoing. We are constantly adapting and optimising every element of the sales journey to suit the shifting marketplace landscape. Looking ahead, plans are already underway to introduce further brands from their portfolio to the Polish market. We believe in our partners’ products, and we take pride in driving their sustained growth.
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