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EspañolThe power of Allegro Ads: Quadrupling sales in just 5 months
The Client
Jumo Design is a distributor of upholstered kitchen, home, and office furniture.
Before partnering with our agency, the retailer was struggling with stagnant sales due to fierce competition offering similar, or even identical, product ranges. This resulted in poor listing visibility and low customer engagement.
The Challenge
During our free consultation, the founders of Jumo Design shared the main hurdles they faced when trying to optimise their Allegro account:
- Finding the right sales strategy for the platform.
- Overcoming a lack of in-house expertise regarding Allegro Ads optimisation.
- Maximising the efficiency of their advertising budget.
- Boosting sales velocity, despite offering highly competitive pricing.
- Accurately calculating sales profitability and margins.
- Maintaining high account health and meeting all platform requirements.
The Solution
The audit
We kicked off our partnership with a comprehensive audit of their seller account, identifying key areas for improvement:
- Low organic ranking and visibility: The company’s products were ranking poorly in search results due to strong competition and under-optimised listings.
- Underutilised promotional tools: The client wasn’t fully leveraging built-in Allegro functionalities like Featured Offers and Product Bundles to increase visibility and boost their average order value (AOV).
- Poor listing quality: A lack of professional storefront branding (missing logos and banners), combined with thin titles and descriptions, was actively hurting conversion rates.
- Untapped Allegro Ads potential: The company wasn’t running paid campaigns, severely limiting its reach and sales potential.
- Missed promotional opportunities: Failing to participate in recurring Allegro sales events meant missing out on incremental revenue.
Strategy and implementation
Our scope of work focused on boosting store promotion and product ranking. The client’s team handled the remaining audit recommendations and account-level changes internally.
To achieve a high Return on Ad Spend (ROAS), it was absolutely crucial to first refine the listings by expanding descriptions, upgrading product imagery, and optimising titles.
Visibility and ranking
The top priority was getting the listings seen by the right buyers. We achieved this by:
- Launching targeted Allegro Ads campaigns.
- Promoting listings via Featured Offers.
- Regularly participating in Allegro’s promotional programmes.
Deploying Allegro Ads
Next, we analysed the client’s historical account data, monitored competitor listings, and reviewed their active product categories. This analysis allowed us to execute the following steps:
Map out an ad campaign structure divided by core product categories.
Identify top-performing listings with high buyer interest to create dedicated ad groups with tailored Cost-Per-Click (CPC) bids.
Allocate budgets and CPC bids to specific ad groups.
Revamping the listing aesthetics and continuously optimising the ads quickly delivered a strong return, generating roughly 10 PLN in revenue for every 1 PLN spent on advertising.
Featured Offers
To further boost visibility, we applied the Featured option to strategically selected listings. Featured Offers and Allegro Ads should always work hand-in-hand as the two core pillars of promotion and search ranking on the platform.
Listing variations
Grouping similar products and creating colour variations for furniture with the same dimensions helped keep shoppers within the seller’s listings. Having easy access to the full range meant customers were much more likely to complete a purchase from this specific storefront rather than bouncing to a competitor.
Product bundles
Another crucial step was offering product bundles, which appear above the listing description as ‘Buy Together’. This is a highly effective cross-selling tactic to showcase items from different categories and catch the buyer’s eye.
A holistic approach
During the first few months of our collaboration, we additionally:
- Regularly submitted listings for ‘Allegro Days’ promotional events.
- Conducted in-depth keyword research.
- Introduced multi-variation listings and bundles to maximise visibility.
- Recommended upgrading the storefront’s visual branding with additional banners across the shop, listings, and product lines.
The Results
Within the first month of launching the Ads campaigns, we saw a clear sales spike of over 100% , hitting around 72,000 PLN in March. By continuously rolling out optimisations and improving overall account health, we drove total monthly sales up to approximately 132,500 PLN in July. Furthermore, the final quarter generated a total sales volume exceeding 430,000 PLN .
Allegro Ads performance
Rolling out the paid ad campaigns alone generated 720,227.29 PLN in sales. Meanwhile, the average ROAS stood at an impressive 9 PLN for every 1 PLN spent.
The journey continues
Our partnership with Jumo Design is ongoing. We are continuously adapting and optimising all promotional elements to keep pace with the ever-changing landscape for sellers on the Allegro marketplace.
We firmly believe that our collaborative approach will continue to deliver tangible benefits for our clients.
Would you like to achieve similar results with us?
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