Every week we share valuable tips and strategies on our blog to help you succeed in online sales on marketplaces such as: Amazon, Allegro, eBay, eMAG, Kaufland and many more.
The name Helium10 comes up in every Facebook group for sellers, every Amazon training course and half the guides online. Yet hardly anyone explains plainly what the tool actually does, how much it costs after the 2026 price rise and whether your business will get any use out of it at all. We break it all down.
In this article we break down every way to increase the visibility of your listings on Allegro: Feature, Flexible Feature, promotion on the category page, Sponsored Offers, display advertising and Strefa Okazji (Deals Zone). We show the current prices from Allegro’s help pages, including the additional commission that is easy to overlook, tell you plainly what pays off at different advertising budgets, and describe how we promote our clients’ listings.
Just a few years ago, expanding into a foreign e-commerce market sounded like a year-long project. A separate company, translations, a local warehouse, a courier nobody in Poland had ever heard of. For most Polish businesses, it ended with the words ‘we’ll give it a go one day’. And that ‘one day’ usually never came.
You have a good product. It sells in Poland, it gets repeat orders and your stock keeps moving. And at some point the question comes up that every manufacturer and distributor asks sooner or later: ‘What if we crossed the Oder into Germany?’
In recent years, almost every manufacturing company has sooner or later come up against the same question: who is going to take care of online sales? An online shop is one thing, but once Allegro, Amazon, Kaufland and eMAG all come into play at the same time, managing it all no longer fits into someone’s ‘spare time between other duties’. That is exactly when a job title that appears in more and more job ads enters the picture: e-commerce manager. So let’s take a look at who an e-commerce manager actually is, what they do and how much they earn.
For many businesses looking for another channel alongside Allegro, selling on Empik raises some obvious questions: how much does it cost, what are the requirements and who does it actually pay off for? For years, Empik Marketplace was associated mainly with books and CDs, but today it is the third-largest sales platform in Poland, with electronics, cosmetics, homeware and dozens of other categories.
For years, eBay buyers have been getting used to one thing: they want their product fast, they want it delivered for free, and they want to be able to send it back easily if something goes wrong. This is no longer a nice extra; it’s a standard customers simply expect. The problem is that not every seller can provide it. That’s where eBay Plus comes in: a programme that, on the one hand, gives buyers exactly what they want and, on the other, sets sellers specific requirements for taking part. Sellers who meet the conditions gain better visibility for their listings. Those who don’t may feel it in their sales without even realising it. If you sell on eBay or plan to, it pays to know how this programme works and whether it’s worth getting involved at all.
The XXXLutz marketplace is the sales platform of the Austrian furniture chain, where third-party sellers list their products alongside XXXLutz’s own range. For furniture, décor and lighting businesses, it is a real opportunity to enter the German and Austrian markets without building their own brand from scratch. Below, we break this marketplace down in detail: who XXXLutz is, what it costs, how registration works and who it actually makes sense for.
Much like Amazon with Prime Day, Allegro has its own flagship sales driver. It's called Allegro Days, and it comes round practically every month, drawing in millions of shoppers on the hunt for bargains. For sellers, it's both an opportunity and a trap: played well, it can make your whole quarter. Get the maths wrong, and it eats into your margin before you even realise.
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