Let’s start with a distinction that makes sense of the whole topic: on Allegro, the word ‘shop’ has two meanings.
The first meaning is simply a seller account – registration, company details, your first listing. That’s a separate topic covering the whole process: choosing the account type, pulling your company details from GUS (Statistics Poland) using your NIP (Polish tax identification number), the 1.01 zł verification transfer, delivery rates, and returns and complaints policies.
The second meaning – and the subject of this article – is a specific feature in the seller panel called Twój Sklep (Your Shop). It’s a separate tab next to your listings where you display your logo, a background image, banners and product carousels. In other words, it’s the shop window for everything you sell.
We’ll show you step by step how to set it up, what you need to prepare and what the technical requirements are for each element, drawing on Allegro’s help pages.
What exactly is ‘Twój Sklep’?
Open any listing from one of the bigger sellers on Allegro. Next to the ‘Oferty’ (Listings) and ‘Oceny i komentarze’ (Ratings and comments) tabs, you’ll see a third one: ‘Sklep’ (Shop). That’s Twój Sklep.
When buyers click on it, they see:
- your logo
- a background image
- the ‘Dodaj do ulubionych’ (Add to favourites) button (the only element whose appearance you can’t change)
- your banners
- product series
- listing tags
- listing carousels – ready-made sections such as bestsellers, new arrivals, discounted listings or ‘everything under 50 zł’
An important caveat before we start: only sellers who use Abonament Allegro (the Allegro subscription) have access to this tab. Without a subscription, the ‘Sklep’ tab simply won’t appear. And one more thing: this feature only works on the Polish Allegro site, not on its foreign marketplaces.
Why bother at all? Because it’s an easy way to look like a proper business rather than a random seller with a single listing. A buyer who lands on your Shop and sees a logo and neatly arranged products judges your credibility differently from someone looking at a bare list of items.
Which subscription plan to choose
Twój Sklep requires at least the Podstawowy (Basic) plan. You have three options to choose from (prices per 30 days, as of 2026):
Here’s an important difference from what you’ll find in older guides: the company banner (the one in the ‘Sprawdź’ section on every listing) requires the Profesjonalny (Professional) or Ekspercki (Expert) plan – Podstawowy doesn’t include it. If all you need is the ‘Sklep’ tab itself, carousels and product series, Podstawowy will do.
Not sure which plan you’re currently on? You can check this in the ‘Abonamenty’ (Subscriptions) tab in your account, the same one you use to activate a plan.
You’ll find a full comparison of every feature in each plan (not just those related to your Shop) – and an answer to whether it’s worth paying for at all – in a separate article: Allegro subscription: is it worth it?
How to switch on Twój Sklep – step by step
- Log in to your business account, go to the ‘Abonamenty’ tab, choose at least the Podstawowy plan and click ‘Aktywuj’ (Activate), then accept the terms and conditions and click ‘Aktywuj’ again.
- Refresh your seller profile page. A new tab will appear next to ‘Oferty’ and ‘Oceny i komentarze’: ‘Sklep’.
- Click ‘Podgląd Sklepu’ (Shop preview) to see what yours looks like right now – by default, Allegro picks a background image for you based on the category in which you list the most products. It looks rather bare until you go in and replace the elements with your own.
- If at any point you want to switch off your Shop (without cancelling your subscription), you can do so with the ‘Wyłącz Sklep’ (Switch off Shop) button on your Shop page, below your basic company information. Buyers will then only see ‘Oferty’ and ‘Oceny i komentarze’.
Now let’s move on to what you actually need to prepare so that your Shop looks professional, not like something left on the automatic defaults.
Element 1: Logo
Your logo appears on the background image of your Shop and, with the Profesjonalny plan, on every listing too, both in the top right-hand corner and in the ‘Sprawdź’ section. The Ekspercki plan also shows it in listing and product search results, at a smaller size. It’s the first thing that tells buyers they’re buying from a specific business rather than an anonymous account.
Technical requirements:
- Dimensions: 96 × 42 px
- Format: PNG
- Background: coloured or transparent – not white
- Maximum file size: 10 kB
- Logo centred vertically and horizontally
Where to add it: the ‘Logo’ tab in Sales Center, separately for each marketplace you sell on.
How to add it: Select the marketplace, then in the ‘Zarządzaj logotypem’ (Manage logo) section click ‘Dodaj logotyp’ (Add logo), followed by ‘Dodaj grafikę’ (Add image), and attach the file. Finally, accept the terms and conditions and click ‘Opublikuj’ (Publish). Allegro sets out the full requirements and logo style guidelines in its help centre for sellers – it’s worth checking them before you brief a graphic designer, as the requirements are updated from time to time.
Element 2: Background image (main banner)
It’s the first thing buyers see when they open the ‘Sklep’ tab – a large image at the top of the page with your logo and basic account information (e.g. the percentage of buyers who recommend you).
If you do nothing, Allegro will choose an image for you based on the category in which you have the most listings. You can replace it with your own at any time.
Technical requirements:
- Allegro gives the dimensions (minimum and maximum), file size and format in the panel when you click the ‘i’ icon next to the image
Where to add it: directly on your Shop page, using the ‘Zmień zdjęcie’ (Change image) button.
How to add it: Open the Shop preview, click ‘Zmień zdjęcie’, choose the file from your computer and confirm.
What to avoid: the background image is the showcase for your business and your product range, so it mustn’t contain contact details, promotional content or advertising. You can, however, show products in use, certificates, technologies or graphic elements – with no additional text apart from the brand name and units (e.g. ‘100% cotton’).
Element 3: Banners on the listings page
These are up to 5 images displayed above your listings that rotate every few seconds like a slider. Each banner can link to a different product category or to a specific listing.
Technical requirements:
- Up to 5 images per marketplace, rotating every 3 seconds
- Dimensions: 980 × 180 px
- Format: JPG or PNG
- Maximum file size: 150 kB
- Slide title: up to 25 characters
Where to add them: the ‘Banery na liście ofert’ (Banners on the listings page) tab in Sales Center, separately for each marketplace.
How to add them:
- Select the marketplace, click ‘Dodaj baner’ (Add banner) and attach the image file.
- Enter the text you want to display (max 25 characters).
- Add a link – either to your listings in a given category or to one specific listing.
- Click ‘Dodaj’ (Add) and repeat for any further banners.
Before you start designing the graphics, it’s worth drawing up a plan: what your main product categories are, how many listings each of them has and which link should lead to which category. This saves time when you upload them – instead of hunting for links as you go, you’ll have a ready-made list.
Element 4: Company banner (the ‘Sprawdź’ section)
This banner appears on every one of your listings, in the ‘Sprawdź’ section of the product page, and clicking it takes buyers to all your listings. It requires the Profesjonalny or Ekspercki plan – unlike the banners on the listings page, which are already available with Podstawowy.
Technical requirements:
- One image for each language available on a given marketplace
- Dimensions: 408 × 75 px
- Format: JPG, PNG or GIF (no animation)
- Maximum file size: 40 kB
- Safe zone for text and logos: 10 px
- Maximum of 1 line of text (a short slogan, smaller than the logo)
Where to add it: the ‘Baner firmowy’ (Company banner) tab in the seller panel.
How to add it: Select the marketplace, click ‘Dodaj’, attach the image file and save.
A well-prepared company banner consists of your logo, a short slogan, your brand colours and a plain background. What to avoid: any text other than the slogan, boxes that look like buttons, and promotions for specific products – that’s the job of the banners on the listings page, not this one.
Element 5: Product series
Product series are image tiles displayed at the bottom of every listing and in your Shop, although they only appear in the ‘Sklep’ tab once you’ve created at least 5 series. They can be icons, photos of specific products or of product sets – the choice is yours.
You can add up to 12 series. It’s a good place to showcase the main categories in your range – for example ‘Workshop tools’ or ‘Door accessories’.
Technical requirements:
- Image dimensions: 160 × 160 px
- You need at least 5 series for them to appear in the ‘Sklep’ tab (if you have fewer, Allegro only shows them at the bottom of your listings)
- Each series needs a link and a name
Where to add them: the ‘Serie produktowe’ (Product series) tab in Sales Center, separately for each marketplace.
How to add them: Select the marketplace, add a 160 × 160 px image, enter the series name, add a link to the relevant listings and click ‘Dodaj’. You can delete series or change their order in the same tab.
We cover this topic in much more depth – with examples of good and bad series and tips on planning them for a specific industry – in a separate article: Allegro product series: practical tips and advice.
Element 6: Listing carousels
Carousels are sections in your Shop that automatically display selected listings – for example your bestsellers, new arrivals, discounted listings or ‘everything under 50 zł’. Allegro picks the products for each carousel based on parameters such as the date a listing was added or the number of units sold.
You can create a maximum of 15 carousels. Once you reach that limit, the ‘dodaj nową listę ofert’ (add a new offer list) button simply disappears.
For each carousel, you choose one of three display options:
- No banner – just the listings
- Banner above listings – uses one of the banners you added earlier to the listings page
- Banner beside listings – requires an extra image of your own, measuring 224 × 364 px
How to add a carousel:
- On your Shop page, click ‘Opcje’ (Options) next to the section you want (or ‘dodaj nową listę ofert’).
- Choose the display option (no banner / banner above listings / banner beside listings).
- Choose which listings should appear: newest, most popular, available in instalments, discounted, bundles or a specific category.
- Give this set of listings a name and save it.
You can hide any section at any time with the ‘Ukryj’ (Hide) button.
What you can’t put on banners and the background image
Allegro has clear rules here and enforces them – if you break them, it may switch off a specific feature in your Shop. Don’t put any of the following on your banners or background image:
- contact details (phone number, email, address)
- web addresses of sites outside Allegro
- content relating to products that aren’t in your range
- adverts or content promoting any business you run outside Allegro
You are, however, free to show brand or manufacturer logos, colour and pattern names, numbers and units (e.g. ‘100 pcs’, ‘500 ml’). You’ll find the full guidelines on listing content and graphic elements in Annex 2 to the Allegro Terms and Conditions – it’s worth reading before you commission graphics on a larger scale.
How to check whether it’s working
Your Shop page has a ‘Sprawdź statystyki’ (View statistics) button. It shows you a chart of the number of views your Shop received in a given week. It’s a simple way to judge whether the changes you make – a new banner, a different carousel layout – have any effect on traffic at all, before you start drawing conclusions about sales.
What’s next
Your shop window is now ready. Here are a few natural next steps:
Summary – your checklist
Before you call your Shop finished, go through these one by one:
- You have at least the Podstawowy plan active
- Logo added (96 × 42 px, PNG, max 10 kB, background not white)
- Your own background image set, not the automatic default (dimensions and file size as given in the ‘i’ tooltip in the panel)
- At least 1 banner on the listings page with a working link (980 × 180 px, max 150 kB)
- If you’re on the Profesjonalny/Ekspercki plan – company banner added (408 × 75 px, max 40 kB)
- Product series showing the main categories in your range (160 × 160 px, at least 5 so they’re visible in your Shop)
- Listing carousels set up sensibly (bestsellers, new arrivals or a specific category)
- No graphics containing contact details or content from outside Allegro
- You’ve checked the Shop preview and the view statistics
This isn’t a one-afternoon, ‘set it and forget it’ job – you’ll come back to your Shop for every major promotion, new collection or season. But the basic framework we’ve described above is something you only set up once.
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