Every week we share valuable tips and strategies on our blog to help you succeed in online sales on marketplaces such as: Amazon, Allegro, eBay, eMAG, Kaufland and many more.
You might have a genuinely game-changing product, studio-quality photography, and a price point that wows customers. But if buyers do not type the exact terms that Amazon's algorithm understands, your sales will simply stall. Here is how to master your keyword strategy and turn low-visibility listings into reliable profit drivers.
Amazon Brand Registry is Amazon's free programme for brand owners: once your brand is enrolled, you gain control over the content of your listings, tools for reporting infringements and access to features such as A+ Content, a Brand Store and Sponsored Brands ads. To enrol, you need a registered or pending trade mark, either a word mark or a design mark containing text, from the office of a country where Amazon has a store, as well as a brand name permanently affixed to the product or its packaging. The trade mark owner enrols the brand in the Brand Registry console, and an agency is given access only afterwards, as an additional user.
To sell on Allegro, you need a business account, products linked to the Allegro catalogue through their EAN codes, and offers with the Smart! badge. Allegro charges a sales commission of 1 to 17% net depending on the category, and you pay between 0.79 and 11.89 zł gross towards every Smart! parcel.
Twój Sklep (Your Shop) is a tab on Allegro where you showcase your logo, background image, banners, product series and listing carousels. We explain how to switch it on, which subscription it requires and what dimensions and formats your graphics need.
The Allegro offer number is a string of digits, such as 13617907321, that Allegro assigns to every offer you list. The quickest place to find it is at the very end of the offer page URL, and sellers can also see it next to each offer in the My Assortment tab.
Advertising on Allegro comes with no fixed subscription, because in Allegro Ads you pay for clicks on Sponsored Offers or for display ad impressions, and the cost of a campaign will never exceed the budget you set yourself. On allegro.pl the minimum cost per click ranges from 0.10 to 0.80 zł depending on the category and placement, while the minimum rate per thousand display ad impressions is between 9 and 16 zł. You can launch a Sponsored Offers campaign with a budget of just 3 zł a day, and a display ad campaign with a budget of 15 zł a day.
Selling on OTTO.de is a genuine opportunity to tap into Europe’s largest e-commerce market and reach millions of active German shoppers. Most sellers fixate on Amazon and never look sideways at the high-margin alternative growing right next to it. This article covers how OTTO works, the criteria it sets for sellers, and a practical roadmap for building a stable, profitable presence on the platform
Looking to expand your furniture brand across Europe? In this guide, we evaluate the European e-commerce landscape to answer a vital question: where to sell furniture online for genuine profitability rather than just high turnover with squeezed margins. We analyse general marketplace giants such as Amazon, Kaufland, and eMAG alongside dedicated decor platforms including Home24, Otto, and Vente-Uni
Wondering what Amazon Merch on Demand actually involves and whether you can genuinely turn a profit? It’s a question on the minds of countless creators and brand owners keen to test the e-commerce waters without pouring capital into manufacturing and inventory. Here’s how the platform works in practice, and whether it fits your expansion strategy.
Get a free consultation
Let's talk about growing your sales across marketplaces!
Polski
Čeština
Slovenčina
Deutsch
Italiano
Español
