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Aneta Piechota

I’m a marketing and e-commerce enthusiast with over four years of marketplace experience. I specialise in the Amazon ecosystem, particularly in high-performance advertising. During my career, I’ve also worked with Allegro, where I scaled sales for a private-label brand. I hold a degree in Logistics Engineering, and outside of the office, I practice yoga and have a keen interest in psychology, which helps me understand the “why” behind consumer behaviour.

What is Amazon’s invoice defect rate (IDR) and how does it work?Amazon

What is Amazon’s invoice defect rate (IDR) and how does it work?

Selling on Amazon is about much more than just fighting for rankings and optimising ad spend; it is fundamentally about meeting strict performance standards. One critical metric you cannot afford to ignore is the Invoice Defect Rate (IDR). This seemingly technical metric tracks the percentage of orders from business customers for which you failed to upload an invoice within the required timeframe.

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Amazon Seller Fulfilled Prime: A guide to getting the Prime badge without FBAAmazon

Amazon Seller Fulfilled Prime: A guide to getting the Prime badge without FBA

In the highly competitive world of Amazon, the Prime badge is the ultimate trust signal – synonymous with speed, reliability, and an undeniable sales boost. For years, securing this coveted status meant relying solely on Fulfillment by Amazon (FBA), handing over your entire logistics operation to the retail giant. While FBA simplifies warehousing, picking, packing, and returns, it comes at a premi

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Amazon seller fees & subscription: 2026 guideAmazon

Amazon seller fees & subscription: 2026 guide

Understanding the Amazon seller fees in 2026 is one of the very first – and most crucial – steps for anyone planning to launch an e-commerce business on the platform. At the heart of these costs is the monthly subscription fee, which often causes a bit of uncertainty for new sellers. While Amazon is quite clear about the numbers, it is essential to understand what you actually get for your money a

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Unlocking the potential of Amazon Ireland: new growth opportunities for sellersAmazon

Unlocking the potential of Amazon Ireland: new growth opportunities for sellers

Amazon’s launch of its dedicated storefront, Amazon.ie, marks a major milestone for cross-border e-commerce across Europe. This dedicated platform provides sellers with direct access to Irish consumers, who previously relied heavily on the UK site for their purchases. For forward-thinking brands, entering this market early offers a strategic advantage before seller competition intensifies.

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A complete guide to selling on Amazon Handmade for artisans and makersAmazon

A complete guide to selling on Amazon Handmade for artisans and makers

Amazon Handmade is an excellent platform for artisans looking to reach a massive global audience. It gives makers and crafters the opportunity to sell their unique, handcrafted items worldwide, tailoring their storefronts to different local markets like Amazon.pl or Amazon.de. As a premier destination for online craft sales, it connects you directly with customers who value originality and authent

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Amazon terms and conditions for sellers: What you need to knowAmazon

Amazon terms and conditions for sellers: What you need to know

The Amazon Services Business Solutions Agreement is the absolute foundation that defines the rules and requirements for operating on this popular platform. This foundational seller agreement is critical, as a thorough understanding of Amazon’s selling policies is essential to ensure your use of Amazon remains compliant and profitable. Adhering to these rules – such as listing requirements, pricing

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Amazon shipping demystified: From choosing a fulfillment model to your first FBA deliveryAmazon

Amazon shipping demystified: From choosing a fulfillment model to your first FBA delivery

Efficient logistics is the backbone of any successful Amazon business, directly influencing both your profit margins and customer satisfaction scores. However, navigating the platform’s diverse delivery options – and understanding how to successfully send your first batch of stock to a fulfillment centre – can feel overwhelming. This comprehensive guide breaks down Amazon’s shipping ecosystem to h

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Navigating Amazon Seller Central: The complete guide for growing brandsAmazon

Navigating Amazon Seller Central: The complete guide for growing brands

Amazon Seller Central is the operational backbone for brands looking to scale their presence on one of the world’s largest marketplaces. The platform streamlines product launches, inventory health, order management, and customer service, making cross-border trade highly manageable. Whether you are looking to expand into Amazon UK, establish a foothold on Amazon.de, or capture wider European and CE

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How much does it cost to sell on Amazon? An expert guide to Amazon selling feesAmazon

How much does it cost to sell on Amazon? An expert guide to Amazon selling fees

Amazon is a platform that offers staggering global reach, enabling brands to scale their businesses across the world. However, before you launch your first listing, it is vital to understand the exact costs associated with establishing a presence on this marketplace. Referral fees, additional charges, and operational expenses directly dictate your profit margins and the overall viability of your b

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