Polski
Čeština
Slovenčina
Deutsch
Italiano
Español12-fold increase in sales in 7 months on Amazon
The Client
Wamar Sosenka is a leading manufacturer of wooden products. Their extensive portfolio includes wine racks, shelving units, sandboxes, and garden storage. Before our partnership began, the brand was already well-established in the Polish market, selling via Allegro and their own e-commerce store. Although they had previously attempted to sell on Amazon, they had yet to realise the platform’s full potential.
The Challenge
During our initial consultation, we identified several key obstacles to the brand’s growth:
- Regulatory Compliance: Navigating and implementing GPSR (General Product Safety Regulation) requirements for over 9,000 SKUs.
- Brand Authority: Increasing visibility and brand protection through the Amazon Brand Registry.
- Listing Performance: Optimising product content and keyword strategies for the German market.
- Market Reach: Scaling the customer base through advanced Amazon Ads (PPC) management.
The Solution
GPSR compliance & listing updates
Our cooperation began just as the GPSR directive was introduced, imposing strict new safety and documentation obligations on sellers. We managed the entire transition for the client:
- Audit: We analysed the entire catalogue to identify which listings required urgent updates.
- Data Verification: We coordinated the collection of manufacturer details, EU authorised representative info, and safety markings.
- Implementation: We updated every flagged listing, ensuring 100% accuracy and preventing potential account blocks.
Brand Registry & A+ Content
The next step involved enrolling the brand in the Amazon Brand Registry. This move enabled us to list products under the client’s own brand and, crucially, showcase them effectively using tools such as A+ Content, Storefront, and Brand Story.
We initially focused on implementing A+ Content, which significantly enhanced both the quality and the customer perception of the listings. These descriptions were strategically designed to increase the visibility of other products within specific groups, making it easier for customers to find and select their preferred variants. Furthermore, maintaining consistent branding across all A+ Content strengthens brand recognition and fosters long-term consumer trust.
Content and keyword optimisation
To drive sales on Amazon, we took a holistic approach to SEO. We ensured that every product had a solid foundation by carefully selecting keywords and implementing them across all key elements of the offer, including titles, bullet points, A+ Content, and the Storefront. This comprehensive strategy ensured that the client’s products did not just rely on PPC, but also reached a wide audience through significantly improved organic visibility.
Advertising strategy
Our advertising strategy for the client had a clear objective: to achieve maximum sales growth while maintaining optimal cost efficiency. These were the key elements of the strategy we implemented:
- Keyword-based campaigns: We conducted an in-depth keyword analysis, identifying both high-volume search terms and niche, long-tail keywords that generated high-quality traffic and conversions.
- Campaigns targeting competitor products: We researched which competitor listings were generating the most traffic and sales, which allowed us to create highly effective product targeting campaigns to capture that audience.
- Expense optimisation and strategic budget allocation: We actively monitored and adjusted cost-per-click (CPC) rates to ensure the best possible return on advertising investment (ROAS). We regularly analysed the results and shifted funds toward the campaigns and keywords that generated the highest revenue, effectively maximising overall profits.
The Results
The results of our strategic implementation were immediate. Comparing current performance to the same period last year, we achieved a massive 1,100% increase in sales. This success has provided a solid foundation for further scaling in Germany and serves as a springboard for expansion into other European territories.
Future Roadmap
- Our work with Wamar Sosenka is far from over. Our next steps include:
- Scaling success: Further increasing market share in the German territory.
- Advanced ad formats: Deploying Sponsored Display and Video ads to capture top-of-funnel traffic.
- Enhanced media: Introducing personalised product videos to boost conversion.
- Storefront launch: Building a dedicated Brand Store to act as a “destination” on Amazon.
- Multi-channel rxpansion: Rolling out the proven strategy onto Otto.de and Kaufland.de.
...And we’re just getting started!
Our collaboration with Wamar Sosenka remains a story of continuous growth. The fast-paced nature of the e-commerce market demands constant adaptation and strategy optimisation – challenges we meet with full commitment. Alongside our ongoing work on Amazon, we are currently scaling the brand’s presence across additional marketplace platforms.
Would you like to achieve similar results with us?
Let's talk about growing your sales across marketplaces!
